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Smith-Root Relocates and Adds Wayfinding Signs in Vancouver WA!

Confusion is pretty much unavoidable when you move your company into a new facility. Everyone has a new office, and no one knows where anything is. We’ve heard reports of workers getting lost for days at a time after a move. Okay, so maybe it isn’t that bad, but it can be stressful. Smith-Root wanted to assuage this confusion, so they contact Special Graphics Solutions for directory and suite signs for Vancouver, WA.

Smith-Root Is a Whale of a Company

Smith-Root is actually more of a fish of a company, but that isn’t a saying. They produce a number of fishery investigation products along with doing plenty of fisheries research. They have offices all over the world, but their headquarters remain right here in Vancouver. Dave Smith and Lee Root founded the business more than 50 years ago. Nowadays, they have a large manufacturing facility and supply a broad range of electrofishing and field research equipment. We especially like what they do to keep our lakes and rivers healthy.

We couldn’t help but dive right into this job when such a quality company came to us for wayfinding signs for Vancouver. As of last week, Smith-Root moved into a new facility on Northeast 50th Avenue that was specifically designed for their company. We’d done plenty of work for them in the past, including this awesome boat wrap, so they knew they could count on SGS to go above and beyond. And, that’s just what we did!

There’s No Getting Lost at Smith-Root!

During an initial consultation, we found out that Smith-Root wanted interior directional signs and changeable nameplates that they could update and change in-house. We recommended two excellent modular wayfinding sign systems. They choose a really great curved product from SignPro Systems.

The aluminum frames Smith-Root selected curve left-to-right, but we also offer top-to-bottom curved frames as well. The frames also have a clear non-glare lens on the face that’s easily removable and replaceable when names change. We recommended that the frames be sized in such a way that the printed inserts could be produced on a standard desktop printer using letter or legal-sized paper.

As they prepared to move into their new facility, their in-house graphic designer was swamped. So, our mighty sign makers decided to lighten his load a little bit and used Smith-Root’s preferred font to create the layout for all of the signs. We then printed the initial inserts so everything would be ready on the first day at the new office. In less than two hours, our mighty sign makers Taylor and Jason installed one hanging sign, two directories, and 48 nameplates. As you can see, they even made sure everything was nice and level!

Smith-Root was completely satisfied! In fact, Debbie Oja, their head of marketing, even sent us the following note: “The name signs are awesome!  We are really pleased with the outcome.”

If you’re in need of outstanding signage outcomes for your organization, pick up the phone and call the experts at SGS for a free, no-strings-attached consultation.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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