Is your current marketing strategy not measuring up? Or, perhaps, you’re a small business owner and advertising isn’t your forte? No problem! With van wraps, Vancouver businesses of all kinds will bring their branding to a real crescendo while also looking sharp. Beacock Music recognized this and contacted the mighty sign makers at Specialty Graphic Solutions for vinyl vehicle wraps…and slightly flat music puns.
Beacock Music Wanted to Croon “All Around the Town!’
Located on Southeast 163rd Avenue in Vancouver, Beacock Music is a family owned business that has been serving the area for nearly four decades. The store is geared toward band students, offering music lessons in musical surroundings. They also supply instrument repairs, sales, and rentals. Founders Dale and Susan Beacock and their children Russ and Gayle have helped build Beacock into one of the largest independent music stores in the nation.
Beacock wanted to work in concert with us because they had a brand new Nissan NV that they’re using to visit area schools in support of their music programs. This was the second van of theirs that we wrapped. Their vans run all throughout Southwest Washington, the Gorge, out to the Coast, as well as the Willamette Valley.
Wraps with a Purpose
Before we get into the details of the work SGS did, we need to give credit where credit is due. All of the design work for this wrap was done by Imagineering Graphics. Gary Hollingshead is the owner over at Imagineering, and we’ve partnered for both of the van graphics projects for Beacock Music. It’s a pleasure working with Gary, and he always provides us with spot-on designs.
Once we had the design, we went to work printing it out using our state of the art, wide format digital Roland printer. We used 3M’s iJ480 Envision Cast wrap film and laminate. We like this vinyl, since it stretches further and holds up longer than other cast vinyl. Plus, it’s eco-friendly and is PVC-free.
Two of our expert installers spent the morning transforming the Nissan NV van from a plain white Brahms lullaby to a classy Glenn Miller Orchestra of eye catching color and pizzazz. In the end, Beacock Music was totally satisfied.
Start Your Advertising Campaigns on a High Note
Not sure if vehicle wraps are for you? Consider this:
- About 30 percent of consumers make their buying decisions based on mobile ads.
- One wrap can reach up to 70,000 people in just one day.
- It costs less than eight cents for every one thousand people you reach with a vehicle wrap.
- According to a study by 3M, people remember 95 percent of the graphics they see.
- To reach the same marketing power as partial or full vehicle wraps, you’d need to spend $130,000 on other forms of advertising.
Kinda makes you think, doesn’t it? Building your brand is about conducting a symphony of methods for getting your name out there. Vehicle wraps are your best player. For a standout performance, contact us for a free consultation and quote on vinyl wraps today.