You can’t expect to cash in on the same promotion year after year. You’ve got to mix it up. iQCU realized this, so they called in the experts at SGS for point of purchase signs for Vancouver.
iQCU? Is This a Test?
No! iQCU isn’t some sort of test where people can see how smart you are. It’s one of our favorite clients: iQ Credit Union. They have more than a dozen branches throughout Southwest Washington. Since they were first founded in 1940, our financial friends have demonstrated a commitment to the educational community and the region as a whole. Their goal is to improve everyone’s financial intelligence.
When such a valuable member of the community needed signs for retail promotions in Vancouver, they knew they could bank on SGS for help. If you did the math, you may have noticed that iQCU is celebrating their 75th year of serving the area. Each quarter they update their promotions, and for the latest quarter, the brilliant marketing team at iQ added even more fun and whimsy to their “legendary” theme.
How We Took iQCU’s Promotion to Mythical Proportions
For the new campaign at iQCU, they’re entering members who refer a friend into a drawing for a new kayak. So, of course, their mascot Sassy the Sasquatch simply had to take the kayak for a test drive. Now, at each iQ branch, you can find Sassy in a bright red personal flotation device, holding a summertime iQ drink Coolie in one hand, and a paddle in the other while sitting in a bright red kayak.
Above new posters that showcase monstrous membership benefits, you can see amazing deals billowing from Mount St. Helens. Deal plates at each teller station highlight explosive loan rates. And, Gush Gush the Lacamas Lake Monster is the newest addition to the iQ cast of legendary characters. This Pacific Northwest legend is now featured prominently on easel signs, atop counters, in posters, and even on employees’ desks.
We used one of our favorite materials for this project: Gator Foam. It’s a high density urethane substance that is environmentally-friendly, durable, and incredibly versatile. We used 3/16” white Gator Foam that was custom cut using our CNC router for the “refer a friend” signs, Sassy and Gush Gush cutouts, and the deal clouds. We digitally printed directly onto the sign foam in full color.
At almost 40 inches tall by 32 inches wide, the Sitting Sassy required us to use two dowels fit in the molded kayak frame to keep him upright and looking great. Gush Gush was a little bit easier. All we needed was double sided tape to make her stand up. We also used double sided tape to affix the deal clouds to the clear acrylic poster holders.
The deal plates are digital prints on adhesive backed vinyl with a protective laminate. And, the easel sign also use 3/16” foam board, a great short term solution. In the end, iQCU was satisfied once again with the work our mighty sign makers performed.
Need help jump starting your newest offers? Why don’t you give SGS a call today and find out what’s possible?