The great thing about being a contractor is that you have tens of thousands of dollars to toss around to market your company. This is why when you watch primetime television, all you see are over-produced ads for contractors featuring sports superstars and models.
Yeah. This doesn’t sound realistic to us either.
The fact of the matter is that contractors typically have a shoestring marketing budget. You need to be certain that your advertising dollars are going to have a high ROI. Lately, traditional media has dropped the ball in this department. Thankfully, small business owners are learning that vehicle graphics for Portland, OR contractors get the job done.
Your Plain White Van Is Doing You No Favors
You may be thinking, “Hey SGS, don’t vehicle graphics cost tens of thousands of dollars? You just said it was unrealistic to expect contractors to have that sort of advertising budget! What gives?” This is a common misconception. Vehicle graphics are actually more affordable than you might think.
Many entrepreneurs are surprised to find out what they can do with just a modest investment. In fact, research from the world-famous everything manufacturer 3M found that you can get the same level of exposure with a $3,500 vehicle wrap as you could expect from spending $130K on TV or radio ads.
Types of Contractor Vehicle Graphics
Based on your organization’s needs and your budget, you can pick from numerous different vinyl graphics:
- Vehicle Lettering – Sure, we can put plain black letters on your plain white van, and sure, consumers would know who you are, but we also offer so much more. We can precisely match the colors and fonts found on your other marketing materials. And, you can really catch eyes with metallic, matte, reflective, and neon letters.
- Wraps – No, we’re not talking about what the group NWA does. These are vehicle wraps, and they’re the most effective vinyl graphics. If you have a little extra money to spend, you can either completely or partially cover your vehicle with graphics that’ll cause heads to turn.
- Vinyl Decals and Spot Graphics – If you want to display your logo or show off your bestselling products or some of your handiwork, vinyl decals are the ideal type of contractor vehicle graphics for Portland, OR. They work well with vehicle lettering displaying your name and contact information. Very often, these are referred to as partial wraps.
- Window Perf – It used to be that if you wanted to continue your marketing message on your windows, you had to risk getting in wrecks. That’s no longer the case! With vinyl window perf, you can still see where you’re driving, and passersby can marvel at your graphics.
Using vehicle graphics with vibrant imagery and designs, you advertise your contracting business at all hours of the day and night. Your work trucks are the first impression you make on prospective customers. You don’t inspire trust when you show up to the jobsite with a dingy vehicle lacking your company name or other information. We’ll change that with vehicle graphics.
If you’re ready to have a record year, contact the mighty sign makers at SGS today for a free quote and consultation on vinyl graphics.