Do you have an older relative that has worn the same style clothing since the ‘70s? It kind of makes you think they’re stuck in the past, doesn’t it? Well, the same goes for branding. Vancouver Pointe Senior Village likes to keep things fresh, so when they rebranded recently, they contacted the freshest sign shop in town, Specialty Graphic Solutions, for rebranding signs for senior living communities in Vancouver, WA.
Vancouver Pointe Senior Village Celebrates the Art of Life
Located on Northeast 66th Avenue near Vancouver Mall, Vancouver Pointe Senior Village, formerly Vancouver Village, prides itself on not being a “rest home” or an “institution.” They provide their residents with independent lifestyles in a comfortable, welcoming atmosphere. They take care of maintenance, meal planning, housekeeping, home repair, and other daily concerns so residents can spend more time visiting with friends, enjoying social opportunities, skateboarding, BMX biking, or doing whatever their hearts desire.
When an organization that does so much to improve the quality of life of local golden agers came to us for rebranding signage for Vancouver, WA, we wasted no time in lending a hand. We did A LOT of work for them, and none of us are getting any younger, so let’s get into the specifics:
On-Point Signage for Vancouver Pointe
During our initial meeting with the client, we learned about the rebranding and name change. We performed a site survey and checked out all of their branded signage. They wanted us to update all of it with their new look. Here’s what we did:
Panel Sign – At the back of the community, there’s a concrete wall that’s next to Andersen Road, a major traffic artery. They wanted to advertise to all of the motorists and passengers driving by. For this, we used a rust-resistant aluminum composite sign panel with full-color digital print. We then added a special anti-graffiti laminate to make clean up easier if and when scofflaws have their way with it. We mounted the sign directly to the formed concrete wall.
Temporary Monument Sign Face – Vancouver Pointe was still on the fence about what to put on their monument, so as a temporary solution, we installed a digitally-printed PVC sign panel featuring their new branding directly on the face of the existing concrete monument sign.
Banners – We added two large 5’-by-18’ banners at the covered entrance to Vancouver Pointe. These will be up for the new few months to help folks find them and to welcome new visitors.
Sandwich Board Signs – Lastly, we also updated the names and logos on several sandwich board signs that are used to direct visitors to the community for daily tours.
In the end, Vancouver Pointe was completely satisfied with the work we did. In fact, we’re currently in talks with them for new graphics for the community’s town car and shuttle bus. Plus, we’ll be working on the new monument sign as soon as the plans are finalized!
As you rebrand, don’t forget your signage! Contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on rebranding signs!