Do customers complain about having trouble finding your building? Do they have to slam on their brakes and perform Oscar-worthy stunts in their car to make the turn into your parking lot? If so, it may be time to install signage that people can actually see. This was the case for Brewer Caley when they contacted the mighty sign makers at Specialty Graphic Solutions for exterior signs for CPA firms in Vancouver, WA.
Brewer Caley? Is That a Californian Brewery?
Not even close. Located on East McLoughlin Boulevard in Vancouver, Brewer Caley CPAs is a full-service accounting firm. They’re licensed in both Washington and Oregon. Their number one concern is building strong relationships with associates, staff, and clients. With relationships, they believe that integrity, trust, and accountability follow. The offer a broad range of services, including succession planning, bank financing, payroll, QuickBooks services, tax problems and IRS correspondence, tax preparation, and more.
When a firm that does so much for local businesses and individuals came to us for post and panel signs for CPA firms in Vancouver, WA, we put down our calculators and went to work. Brewer Caley had recently updated their name and logo. They used to be called Caley & Associates. Also, their old sign at their location near Clark College was small and hard for westbound traffic to see. We had just the solution.
We’re Gonna Need a Bigger Post and Panel Sign
During an initial consultation with Brewer Caley, we learned all about their goals for the project, and we got to see firsthand the poor job their old sign was doing. We recommended a post and panel sign because these markers are cost effective, easy to read, and professional looking. The client liked the proofs we provided them with, so we began the fabrication process.
We started with a durable aluminum composite sign panel that would be large enough to make the client’s name more visible and readable from larger distances. We then applied full-color digitally printed graphics on both sides of the panel featuring their new logo and contact information. The graphics were covered with a protective laminate to ensure that they’d last for many years to come.
We next coordinated with Brewer Caley to install their new marker when it would cause little disruption to their work. We chose to install the post and panel sign closer to the corner of the lot so it would be more visible to westbound traffic. The sign was mounted on side rails on treated lumber posts that were installed in concrete.
Now, as clients rush to get their tax information to Brewer Caley, they’ll be able to see their building with plenty of time to stop. The client was completely satisfied with the job we did.
CPAs are ramping up for the busy tax season and quality signage is a must. No matter what industry you’re in, make it easy for new customers to find you during your busy season. Install markers that make you stand out. If you want SGS to help you with this, contact us today for a free, no-strings-attached quote!