Is there any industry more competitive than the insurance industry? You can just smell the desperation dripping from that long-lost-and-forgotten high school acquaintance as they run into you at the Wine and Jazz Festival or other events and promptly start asking about whether you have life insurance.
Smart insurance agencies don’t need to rely on awkward “natural marketing.” They realize that branding is the key to sales success. If your insurance company’s name is ingrained in people’s heads, then you’re the one they’ll contact when they need homeowner’s insurance. Biggs’ Insurance Services is well aware of this, so they contacted the mighty sign makers at Specialty Graphic Solutions for reception area signs for insurance agencies in Vancouver, WA.
What’s the Biggs Deal?
No, Biggs Insurance Services isn’t the insurance company started by American Pie star Jason Biggs after they stopped making straight-to-DVD sequels. They go back much further than that. In 1935, two brothers founded The Whitfield Company real estate and insurance agency. Don Biggs purchased the company in the ‘50s and gave it his name. Now, from the corporate office on Main Street in Vancouver, they offer auto insurance, homeowner’s insurance, surety bonds, risk management services, life insurance, and much more.
When a business that does such a good job of keeping local individuals and businesses from facing financial disaster came to us for lobby signs for insurance agencies in Vancouver, WA, we were glad to be of assistance. They have a nice dimensional letter sign on the exterior of their building, but they wanted a way to welcome clients into their reception area. We knew just what to do.
We Had Biggs Ideas
We met with Biggs to discuss their ideas for the project, and so we could take a closer look at their venue. They had a big, blank focal wall that would look rather nice adorned with a lobby sign. Based on their vision, budget, and branding, we came up with an art proof of what their finished sign could look like. They loved it, so we started fabricating it.
We started with a simple white panel and added cut vinyl graphics that perfectly matched Biggs’ branding. It’s important to have your marketing materials match if you want to maintain brand consistency. It’s like branding someone’s brain with your company’s logo: they can’t help but think of you when they need your services.
Once the piece was ready, we worked with Biggs’ schedule to install the markers when they weren’t trying to conduct big business deals. We mounted the sign with standoffs so it looks like it floats off the wall. In the end, we had another satisfied client.
Let Us Help You Attract Clients
Tired of feeling like ol’ Needle Nose Ned accosting Bill Murray with insurance pitches in Groundhog Day? Try a new tactic: boost your brand recognition. This can be done by creating a snazzy logo and getting it in front of as many eyes as possible as many ways as possible including in your lobby area.
To drive sales today, contact the mighty sign makers at SGS for a free quote on lobby signs.