Located at 8330 N.E. Martin Luther King, Jr. Boulevard, Barnhart Crane & Rigging is famous for its use of 18-ton to 1,800-ton cranes as well as custom-designed modular lift tower technology that has gotten the business quite a bit of press coverage. With so much hardware on hand locally, it made sense to the business’ management team to consolidate its cranes into a North Portland yard locale. The company found a perfect venue – complete with a dilapidated sign that had seen better days a few decades ago.
Why Yes, We DO Handle Sign Refurbishing in Portland, Oregon
The company’s management team knew that our sign pros could handle this project and entrusted us with the refurbishing job. Before coaxing the setup into the current century, we gave it a thorough once-over for safety. After all, there is little point in putting a pretty face on a structure that the next wind gust sends tumbling to the ground. Once we were able to verify that the sign’s “bones” were in excellent shape, we got to work.
The setup involves an upper section that measures 16 feet in length and 70 inches in height as well as a bottom section that measures 12 feet in length and 36 inches in height. The frame was designed for this split layout, which we decided to keep intact. One of the biggest advantages this product brings to the table is the double-sided display option. Always on the lookout for versatility in signage, our team was pleased with this design.
It’s Clean; It’s New; It Spells out “Barnhart Minds Over Matter”
Going for the gusto, we printed full-color digital graphics for the upper and lower sign sections. As usual, we selected Oracal vinyl because of its outstanding properties. We followed up the imprint with an Oracal laminate to enhance the longevity of the display and preserve the great look of the colors. When the motto you feature is “Minds Over Matter,” you really cannot afford to show off the company’s presentation in a ho-hum manner.
Once printed, we installed the vinyl on 3mm Alupanel aluminum composite paneling. (You know how they say that cockroaches will survive us all in the case of a cataclysm? Well, roaches have nothing on 3mm aluminum panels.) This paneling then went up onto the sign frames. The upper portion now spells out the company’s name in white on red, while black lettering presents the company’s tagline in black print. The bottom sign identifies the location as the Portland branch of the enterprise and offers a website address.
Effective Marketing and Branding with Great-looking Signs
The new look of the sign is professional, stylish, and perfectly suited to brand Barnhart. These types of signage updates in Portland, Oregon, are more than just cosmetic. When you look at the before and after pictures of this job, you can almost feel the tiredness radiating from the old, ugly sign. Its new look, however, bespeaks an energetic company that is on the move and ready to tackle the day. This is the kind of brand message your customers can get behind.
Be honest; does your signage more closely resemble our before picture? No problem! Contact us today to find out what we can do to give your sign a makeover.