One of our favorite things at SGS is finding out what the new quarterly campaign theme is going to be for iQ Credit Union. They always bring us their amazing ideas and we have a blast bringing them to life. Then we went plaid!
It was simple really, instead of “putting a bird on it” we’d just being going mad for plaid. The mighty signmakers of SGS really got to flex their vinyl skills when it came to all the wrapping. What did we wrap? Bikes! Barrows! A swag wagon! A car!
The team certainly leveled up on reassembling bikes…
The print was an extra challenge because the lines meant it needed a precise application or it would look crooked. But this didn’t thwart SGS and the cruisers and wheel barrows left with a flawless finish and perfectly plaid. The bikes were in various branches throughout the Vancouver area and members could enter to win them.
The biggest piece in the campaign was the swag wagon. The wagon, formerly a plain delivery truck, was upgraded with the plaid print and the iQ logo. It certainly fits in the northwest and will catch eyes when its out in the community. Even better, if iQ decides the wagon needs to be changed up – the wrap can be removed and we can give it a totally new look.
In going plaid, we met Woodchuck Norris. Chuck was featured on parking signs and giant A-frame signs as well. And, he’s even got his best flannel on to coordinate with the campaign.
iQ even carried the plaid over to their website. The homepage featured members in red plaid to tie the whole promotion together. They took a simple idea and applied it in many different ways to make an impact. iQ shows that an impactful campaign doesn’t need to be some massive and elaborate idea. Just a straightforward element like plaid can be twisted and can be used so you get noticed.
Does your brand need a breath of fresh air? Talk to the team at Specialty Graphic Solutions. You can call us at 360-635-5556 and a real live human will answer. You can also email us at firstname.lastname@example.org and we’ll respond – no robots here.