In the movie Face/Off, John Travolta, an FBI Special Agent, and Nicolas Cage, a homicidal psychopath, exchange faces as part of a convoluted plot. Everyone is confused because the man with nice guy Travolta’s face is doing some gruesome stuff. What happens next doesn’t really matter.
The movie was created to serve as a metaphor for what happens when your business’s signs have the face of the previous occupant. People get confused (and there might be explosions). Just Us Advertising wanted to avoid a Face/Off scenario, so they contacted Specialty Graphic Solutions for monument sign facings in Vancouver, WA.
What Is Just Us?
Just Us isn’t the follow-up to Tiffany’s hit song “I Think We’re Alone Now.” Just Us Advertising is a Vancouver business that specializes in developing, executing, and managing traditional advertising and internet marketing campaigns for growing companies. Located on Northeast 88th Street, they combine the most innovative online marketing technology with traditional advertising and marketing tactics to enable prosperity and growth for developing, mature, and startup businesses. They focus on chiropractic marketing, dental marketing, and small business marketing.
When an organization that does such an outstanding job of helping small businesses in the area came to us for monument sign facings in Vancouver, WA, we knew we could do the job justice. They had a great brick monument sign outside of their new location. They just needed their branding on the monument instead of the previous occupant’s info. We knew just what to do.
We Helped Just Us Save Face
Some sign companies would waltz into this project and insist that they needed to reinvent the wheel. They’d knock the brick structure down and haul the rubble off to the dump. That’s just not how we roll. Mother Nature is our homey, and when replacing signs, we look to salvage as much of the old sign as possible. By doing this, we also save you some money.
So, our first step for this project was to meet with Just Us Advertising and their sign. The monument seemed to be doing well. And, based on the client’s budget and vision, we recommended just adding a new panel to the old sign. They liked this idea, and once they approved of the art proof we provided them with, we got down to work.
We printed the sharp graphics out on top-quality vinyl using our large format digital printer. The vinyl was then applied to the panels, one for each side of the monument. We also added a vinyl overlaminate to protect the graphics far into the future. Overlaminate may sound like some made-up product that a car salesman will try to get you to pay extra for when you don’t really need it, but it really does an effective job of keeping graphics from fading in the sun.
Once the signage was ready, we worked with Just Us Advertising’s schedule to install it when we wouldn’t disrupt their business. In the end, they were thrilled with the work we did. Now, they expose everyone in the area to their branding.
If your signs need a makeover, contact the mighty sign makers at SGS today for a free consultation on sign refacing!