In the old days, savvy entrepreneurs who were looking to make a name for themselves were told to “go west.” Nowadays, if you gave a Portlander that advice, they’d probably look at you quizzically and wonder what was so great about Tillamook or any of the other small towns out that way.
These days, the sage advice is to “go mobile.” This may bring to mind busy people looking down at their phones while they dodge the physical obstacles of life. However, in this case, we’re talking about mobile marketing. Specifically, you ought to consider bedazzling your fleet with vehicle lettering and logos in Portland, Oregon.
Putting your organization’s logo on the side of a vehicle is a high-visibility, affordable form of direct marketing whether you have a single company car you use to deliver artisanal chicken nuggets to clients or you run a floral delivery business with a small fleet of vans. Here are the reasons you need to slap your logo and company name on the side of your ride:
Flexibility of Logo Placement
Putting your business’s name on your vehicle is no longer a matter of painting it on your side panels. Today, you can get creative. For instance, you can cover your hood, rear, and sides with giant logos. If you drive around the city a lot, throw your logo on the roof too so folks looking down from their fancy high-rise offices and apartments can see your branding. Magnetic logos are a smart solution when you have a vehicle that only does company work part time.
Brand Your Organization
The face of your brand is your logo. When you saturate a geographic market with your image by placing a logo on your vehicle, you build greater visibility and awareness for your brand’s public face. It also ensures that your good work gets credited to your business. For example, as your landscaping business improves neighborhood yards, potential clients will see your vehicle lettering and know who is responsible for the fantastic shrub menagerie.
Save Money Compared to Other Media
The first step is to get an awesome logo. This will cost you a few hundred dollars, but it’s generally worth every penny. Even with the cost of hiring a graphic designer, vehicle logos and lettering are still less than you’d expect to pay for a billboard, TV ad, radio spot, or newspaper ad. Plus, your vehicle graphics will last you for up to five years or more.
Logo on the Run
Whether it’s in front of the TV or on a specific freeway, the aforementioned media depend upon consumers being in a certain place to get their message across. Vehicle graphics stalk your target audience like a leopard going after a zebra.
Business cards usually end up in someone’s wallet where they’re promptly forgotten, or they stay in a pants pocket where they’re mangled by a washer-dryer tag team. Logos on the side of trucks are memorable, and with repetition, consumers will think of your enterprise when they need the services you offer.
If you’re ready to boost your brand recognition, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on vehicle lettering and logos in Portland, Oregon.