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Why are Retail and POS Displays so effective?

 

POS – Point of Sale Marketing

Point of Sale signs (POS) or Point of Purchase (POP) signs gets your message to your customers while they are in your establishment.  The best way to engage and captivate customers is with dynamic in-store displays.  We sometimes call them Retail signs, but they are effective ways for businesses and organizations to promote internal messages to employees and visitors.  Point of sale signs like menu boards, promotional signs, posters, cut-outs and floor graphics are a very effective tool for marketing.

Point of Sale signs take on many forms.  Some of the most popular include:

  • Menu boards
  • Floor Graphics
  • In-store signs
  • Modular displays for rack cards and printed materials
  • Countertop displays
  • Hanging signs
  • Posters
  • Banners
  • Full-size cutouts (Lifesize Sasquatch anyone?)

Why is POS marketing so effective?

In a nutshell, boredom.  POS marketing gives a person somewhere to direct their attention when they are not otherwise engaged.  Drawing attention is the first and most critical step in marketing.  Your exterior signage and graphics effectively brought someone to you.  They are right where you want them, at your counter, and while they wait for you they will look around.  Because waiting is tedious people want to stay engaged.  Point of Sale marketing engages, informs and creates opportunities for you to sell products and services that the customer doesn’t know exists.  Modular displays for rack cards are a great example.  They invite the customer to learn.

Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed.  It’s a learning process.  Make it as simple as possible for people to learn as much about what you do and sell!

The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location.

Pick the Best Graphics

Using the right image for your retail and POS signs is important. You’ll want to be smart about what images you display. You’ll want to showcase your top-selling items, the one’s that bring people back. Particularly if you own or operate a restaurant, the choice of images can be enticing enough to up-sell items without even pushing your guests.

For example, if you use a menu board at the POS in your restaurant, a couple of alluring images of your best-sellers will encourage people to buy them. Or advertising your margarita special with a cool and refreshing graphic at the tables of your eatery can boost your margarita sales with minimal effort.

Retail and Point of Sale Signs Just for You

When it comes to retail and point of sale signs, smart solutions work well. At SGS we’re mighty smart. We make sure that your retail and POS signs suit your needs perfectly, have the images you need and can work where you need them to work. That’s why we provide multiple options for these signs. Menu boards, magnets, posters: whatever type of signage will fit your POS, we can provide a perfect solution.

 



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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