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Specialty Graphic Solutions

5 Facts About Branding With Truck Wraps

By | Fleet Graphics, Partial Vehicle Wraps, Truck Wraps, Utility Box Wraps, Vehicle Wrap
white and green partial vehicle wrap on black pickup for NEP Construction

There’s a steady flow of trucks past my office window and through our parking lot every day.  They carry lots of hard-working folks – but only a few of the trucks are really working as hard as they could for their owners. . .

Make your truck do more than haul you and your gear.  Get a truck wrap and make it a moving billboard and brand ambassador!  It is proven that wraps drive business which means your vehicles are working as hard as your employees.

Not quite sure about this idea?  Consider these 5 important facts about a truck wrap:

Fact 1:  A wrapped truck is a 24/7 billboard at work for your brand.

Truck wraps are essentially billboards on wheels.  Wherever you go, your truck is advertising your brand and your message.  Literally, thousands of people will see your truck each month.  In fact, the Transportation Advertising Council reports vehicle advertising generates between 30,000 and 70,000 daily impressions!  On average a person drives 300 miles a week which makes outdoor advertising like truck wraps very effective.

Fact 2:  You don’t always have to wrap 100% of your truck to send an effective message.

You see the super cool trucks out there that are completely covered with fantastic graphics.  When the design is right, they create an unforgettable image, but a smart partial wrap design can make good use of the most visible areas of your truck to make a big impact, too.  The partial wrap of a pickup for NEP Construction is a simple design that really pops.  Our gallery gives you more examples.

Fact 3:  Truck graphics are a cost-effective marketing investment.

Let’s just do the math.  Say you pay $2,500 for a truck wrap.  If it lasts for 3 years, and most wrap vinyl is rated for 5+ years (lifetime varies), your investment is $69.44 per month.  Assuming a very conservative 2,000 impressions per business day or 40,000 impressions per month (some companies claim 30 to 7ok impressions per day, but c’mon man, let’s keep it real!) your brand is shown to 1,000 impressions for $1.74 per month.  That works out to less than $0.001 everytime someone looks at your truck.  No other advertising media reaches so many people, makes such an impression and costs so little!   Still not convinced?  According to a study of all drivers by the American Trucking Association called The Visual Impact of Trucks in Traffic, showed:

96%  noticed truck side ads
98% said fleet graphics created a positive image for the company
96% said fleet graphics had more impact than billboards
75% of people developed an impression about a company and its products
29% would base a buying decision on the impression

Fact 4:  Truck wraps can be included in the new purchase or lease financing.

Some lenders will include the cost of your full or partial wrap in your upfront costs so it is just included in your monthly payment.  You’ll need a solid plan in advance to be sure the full cost is accurately estimated for the job, but we’ve worked with both truck owners and banks in the past and would love to do it again!

Fact 5:  You don’t have to give up your truck for days on end for your truck wrap installation.

Some truck owners we talk with are worried they’ll have to leave their truck for several days to have a wrap installed.  Even a full wrap can be usually be completely installed in 1-2 days.  No need to schedule your wrap installation at the expense of your company’s productivity.

Whether you are looking for a truck wrap, fleet graphics or any other vehicle branding, the Mighty Sign Makers will help you find a solution for your unique needs.  Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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Reverse laser cut aluminum letters and logo lobby sign

By | Uncategorized

Lobby signs mean business.  Cut metal logo and metal raised letters for Cedar Mountain Advisors. Their logo was challenging because they wanted it 3D to stand off from the wall but the image has a lot of fine detail.  We took a little bit of fine detail out and put it through a laser cutter.  If you look closely you can see that it is a tree and the outline of mountains.  The metal raised letters for this lobby sign project were also laser cut for the perfect lobby sign!

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How Real Estate and Construction Signs Drive More Business

By | Real Estate Banners, Real Estate Signs

If you’re running a real estate or construction company, getting people to walk through your door is one of the biggest challenges you face. In most cases, though, the solution comes down to better advertising. By investing in quality real estate and construction signs and using them to attract more business, you can boost your leads and sales quickly.

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Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

The Beach Babes Are Ready To Run With Custom Signs

By | Uncategorized

It’s a marathon, not a sprint! For the Beach Babes, they wanted some fun special event signs for their half marathon to mark distances and provide encouragement to participants. It would have been easy just to have plain signs with a number on them. But, the Beach Babes wanted to go the extra mile and got in touch with us.

Their marker signs let people know how much more they had to go. And the custom signs displayed encouraging messages and reminded participants of the important things – like remembering to stay hydrated.

The signs also doubled as a way for Beach Babes to thank partners for sponsoring the race and advertised their presence. Plus, the bright colors and different messaging meant it was something fun for runners to look for along the course.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

It’s a Plaid, Plaid World – iQ Credit Union’s Gets Decked Out

By | Parking Signs, Rebranding Signs, Wild Card

One of our favorite things at SGS is finding out what the new quarterly campaign theme is going to be for iQ Credit Union. They always bring us their amazing ideas and we have a blast bringing them to life. Then we went plaid!

It was simple really, instead of “putting a bird on it” we’d just being going mad for plaid. The mighty signmakers of SGS really got to flex their vinyl skills when it came to all the wrapping. What did we wrap? Bikes! Barrows! A swag wagon! A car!

The team certainly leveled up on reassembling bikes…

 Ready to roll out!  Ready to roll out!

The print was an extra challenge because the lines meant it needed a precise application or it would look crooked. But this didn’t thwart SGS and the cruisers and wheel barrows left with a flawless finish and perfectly plaid. The bikes were in various branches throughout the Vancouver area and members could enter to win them.

The biggest piece in the campaign was the swag wagon. The wagon, formerly a plain delivery truck, was upgraded with the plaid print and the iQ logo. It certainly fits in the northwest and will catch eyes when its out in the community. Even better, if iQ decides the wagon needs to be changed up – the wrap can be removed and we can give it a totally new look.

 Seek the UniQue!  Seek the UniQue!

In going plaid, we met Woodchuck Norris. Chuck was featured on parking signs and giant A-frame signs as well. And, he’s even got his best flannel on to coordinate with the campaign.

 Just your friendly, neighborhood woodchuck to welcome you!  Just your friendly, neighborhood woodchuck to welcome you!

iQ even carried the plaid over to their website. The homepage featured members in red plaid to tie the whole promotion together. They took a simple idea and applied it in many different ways to make an impact. iQ shows that an impactful campaign doesn’t need to be some massive and elaborate idea. Just a straightforward element like plaid can be twisted and can be used so you get noticed.

Does your brand need a breath of fresh air? Talk to the team at Specialty Graphic Solutions. You can call us at 360-635-5556 and a real live human will answer. You can also email us at hello@sgsgraphic.com and we’ll respond – no robots here.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Picking The Best Pop Up Banner For Your Brand

By | Banners

Pop Up Banners have come a long way from being painted on a chunk of canvas. And we’re well beyond the kind you make in a word processor and tape together at the office. Large format printing and new materials make it easy to give your brand some polish. Do you want to make an impression in a snap? Let’s look at what you can do with a retractable banner.

The basics: Retractable banners are designed to be portable. The banner part neatly wraps up and is protected in the case which makes for easy storage. This tool is essential for brands that travel to trade shows and need to make the most of packing space. If you happen to damage the banner or decide it’s time for a change the look to keep current – we can update the graphic.

The sizes: We have a banner size for what you need. The base is about three feet wide with the printed banner itself being about 32 inches wide. Heights available are 4, 6, and 8 feet tall. Still need to go bigger? It can be done!

The options:

 Vesta uses a table top banner to showcase sponsors for an event.  Vesta uses a table top banner to showcase sponsors for an event.

Table top – This size is great for seasonal promotions in a reception area. The table top banner also works well for smaller trade show setups when you need to be economical with space.

 The pop of color and bold design helps Salsbury & Co get noticed.  The pop of color and bold design helps Salsbury & Co get noticed.

Single – One banner to rule them all. This option makes a splash and shows off your brand. Sitting at a table? A six foot banner makes a great backdrop so attendees know who you are and serves as a visual introduction before you even greet them.

 The Sonder Project uses a trio to share their message.  The Sonder Project uses a trio to share their message.

Multiple – A trio of banners can be split up for a more flexible display approach. Each banner has its own purpose and creates an eye-catching look. Multiple banners can be used to fill space and show off your message.

Need something a bit more? We can make that happen. There’s plenty of dynamic shapes and materials to help you pop in a snap. Talk to the team at Speciality Graphic Solutions for a free quote. You can email us at hello@sgsgraphic.com or call us at 360-635-5556. You can also click the nifty button below to get in touch.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

How Long Does a Car Wrap Last

By | Vehicle Wrap

This post talks about how to make a car wrap last.  With a vehicle wrap, it is important to have professionals installing the graphics. It might seem easy slapping down one giant sticker but there’s a lot that goes into getting a flawless and professional finish. The team at SGS uses the best vinyls that are specifically made for vehicles. It is tempting to cut out some steps and do it yourself but you run the risk of counterfeit products which don’t perform the same.

 This full wrap is sure to get noticed on the road or in a parking lot. This full wrap is sure to get noticed on the road or in a parking lot.

There’s a lot of factors that impact how many years you’ll get out of your vehicle wrap. But the most common range is three to five years. That’s pretty fantastic for essentially a mobile billboard for your brand. Even better, no need to get sign permits for a vehicle wrap!

As we’ve covered in Getting the Most Miles Out of Your Vehicle Wrap post, protection is important. If available, park your vehicle in a covered space to minimize weather. This is especially crucial if you live somewhere prone to a lot of snow storms and cold snaps.

 Digital printing is pretty nifty. Check out this diamond plate design for Cascade Flooring. Digital printing is pretty nifty. Check out this diamond plate design for Cascade Flooring.

Treat your ride right with frequent hand washing with mild soap and warm water to clean off any grime or dirt. It is tempting to go for the drive-thru car washes or power nozzles but the force and pressure can cause the vinyl to lift away.

When you’re ready for a new look or need to update information on the wrap – contact the SGS team because we’ll make sure it is done right. We’ve got the training and tools to remove the wraps and keep your ride looking right.

Need a bit of inspiration for a vehicle wrap? Check out some of the work we’ve done. Big to small – we can cover it all. Talk to the SGS team for a free quote today. Send us an email at hello@sgsgraphic.com or call 360-635-5556.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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