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Floor Graphics in Vancouver WA: More Than Just Wayfinding Signs!

By | Advertising Signs, Floor Graphics, Retail Signs

As you make your way on foot from point A to point B, what are you doing with your eyes? I mean, sure, they’re hanging out in your head seeing stuff, but in what direction are they looking? Chances are you’re taking this opportunity in your busy day to catch up with emails or social media on your smartphone. This device is probably held at waist-level – unless it’s your selfie power hour (we don’t judge). Consequently, your gaze is tilted down toward the floor. Well, savvy marketers have caught on to this and are now using floor space to advertise to you. Sure, you may be familiar with floor graphics pointing the way to various amenities within a facility, but these days, they’re being used for so much more. Here are some excellent uses for floor graphics in Vancouver, WA. Promotional Floor Graphics We’ll come clean with you: floor graphics in high-traffic areas don’t last as long as vinyl graphics in other locations. We use the best materials on the market, but even they will only last you for up to a year or so if you have aggressive steppers. To prolong the life of your floor graphics, you could lead a class in walking gently before anyone can enter your venue, or you can take advantage of floor graphics for your short-term promotions. For instance, our friends over at iQ Credit Union used paw-print floor graphics for one of their quarterly promotions. Notice that the graphics work on carpeting? That’s just the kind of wizardry you get when you contact us. Clients Will Be Floored by Your Logo Lobby signs are pretty cool. They let guests know they’ve found the right place and promote your brand. This is why you usually see pretty fancy logos on display on…

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