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Best Colors for Signs

Letter Size and Color Are Important When Choosing the Right Signs!

By | Best Colors for Signs, Sign Letter Chart, Signage Terms | No Comments

One of the most iconic signs in America is the Hollywood Sign. You can see it from miles around. Wouldn’t it be nice if you could have a sign of that size marketing the location of your enterprise? Well, unless you’re located near the top of Mount Hood (in which case you would have bigger problems), this may not be the best sign for your purposes.

Have you ever actually visited the sign? At 45 feet tall, the letters are nearly impossible to read when you’re right by them. In all likelihood, you want your signs to be legible. Fortunately, the mighty sign makers at Specialty Graphic Solutions are among the best graphic designers for signs in Vancouver, WA. We can provide you with signs featuring the ideal letter sizes and colors to get your message across.

Size Does Matter

Sure, the Hollywood Sign letters may be too big for you, but for the most part, bigger is better in the sign industry. Your first consideration when choosing letter sizes is who you’re hoping will read it. We’re not talking about whether giants or miraculously literate ants will be seeing them. Instead, where will the reader be located?

If your organization is along a freeway, many of the people who will see your signs won’t have long to focus on it. On the other hand, foot traffic has longer to home in. Take a look at our Letter Visibility Chart for a better idea of what we’re talking about. Your 5-foot-tall (or 60-inch) letter will have its best impact within 600 feet. This will be readable for people flying by at 60 MPH. Yet, people on feet will also be able to see these letters clear at nearly half-a-mile (2500 feet) away.

But Size Isn’t Everything

Let’s get back to the Hollywood sign again, and not just because the weather is warmer there right now. Imagine if it’s incredibly cold in Hollywood. Imagine it actually snows, and the snow sticks. How legible would the white letters of the sign be then? The tourists would probably be pretty disappointed.

This is because no matter how big your letters are, they also need to contrast well with their background. We go into more detail on this with our Increasing Readability chart. Essentially, our graphic designers start with your branding. Most of the time, you have chosen colors that contrast well. Otherwise, you wouldn’t have chosen them in the first place. Yet, if you’re trying to install dimensional letters or graphics on a background that doesn’t contrast well, we can use our contrast skills to make sure your sign is still visible.

For instance, if the main color element in your branding is red, but the focal wall where you want your dimensional letters is already red. Then, red letters obviously won’t work. We’ll recommend using your secondary colors or neutral colors, like black or white.

Are you confused by all of this? Don’t worry! As the best commercial sign company in Vancouver, WA, we can handle it all for you. Contact SGS today for a free consultation on signage that’ll have a Hollywood Sign-sized impact!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

What Is Vector Art and Why Should You Care?

By | Best Colors for Signs, Vector Art | No Comments

When we’re working with a diagram, clip-art illustration, or your business’s logo, we typically ask our clients for a vector art file. A good percentage of the time, our clients then ask us, “What is vector art? Listen, I’m not the technical expert here. That’s your job. Are we going to have trouble with this project or what?” To be honest, our customers are never this standoffish. We have a pretty awesome business community around here. Nonetheless, we answer their questions with the contents of today’s post.

What Are Vector Art Files?

Vector graphics are not made up of a grid of pixels, like GIFs, BMP images, and JPEGs. Instead, vector art is made up of paths, which are defined by starting and ending points as well as other curves, angles, and points. A path can be a triangle, a line, a curvy shape, or a square. With the paths, you can create complex diagrams or simple drawings. Anything from the Mona Lisa to the stick figure you doodle while you’re on the phone can be represented with vector graphics. In fact, even the characters of specific fonts are defined by paths.

Common types of vector graphics include Macromedia Freehand, EPS, and Adobe Illustrator files. And, since they generally take up less space and scale better than bitmap images, many Flash animations also use vector graphics.

Why Should You Care?

You might be thinking, “Listen, Blog, I’ve enjoyed this little technical lesson about what is vector art, but why should I care? I’m not a master graphic designer person! I just want the coolest sign ever!” We appreciate your patience and will reward it.

First of all, have you ever seen image files that people have blown up, and they just look all pixelated and horrible? Like something out of the original 8-bit Nintendo system? Well, vector images don’t have this problem. They can be scaled to a larger size and not lose any of their image quality because they aren’t made up of a specific number of dots.

Essentially, when you blow up vector art, each aspect of the graphic stays clean and smooth. Therefore, vector art is perfect for your corporate logo since it can be small enough to appear on small stickers you hand out to customers or giant vehicle graphics that go on the side of your box truck. This means we can have all of your signage looking great no matter how big it is. You don’t have to worry about it turning out all blocky or blurry.

“Where Do I Get Vector Art?”

Sometimes our customers don’t have a vector art file of the graphics they want us to create. You can usually get the file from whoever designed your graphics. If this isn’t an option, our mighty sign makers may be able to recreate your logo or other graphics using vector art, though that may involve an additional charge. Or, if you have a large enough image file in another format, we may be able to work with that.

Basically, we want your markers to look as great as possible, and we’re firm believers in the ability of vector art to help in that process. Contact Specialty Graphic Solutions today to learn more about what we can do for you!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Why Color Matters in Marketing

By | Best Colors for Signs, Sign Color Management

What brands come to mind when you see the color brown? You likely think of UPS or maybe m&ms. Red may inspire thoughts of Coca-Cola or YouTube. And, you may have a hard time blocking out visions of the Golden Arches of McDonald’s when you envision yellow. I’m not some sort of crazy mind reader, so please stop yelling at me to get out of your head. This is all just part of the psychology of colors that marketing powerhouses have spent millions or maybe even billions to try and understand. Fortunately, we’ll let you read this blog for free to aid you in using the right colors in your signage in Vancouver, WA.

Let’s Throw Some Numbers at You

A recent study at the University of Amsterdam found that 67 percent of children two and three years of age were able to correctly match products and logos. This number jumped to 100 percent for eight-year-old kids. Since it’s unlikely toddlers are reading Amazon reviews or making many buying decisions for their families, it’s much more likely that they’re able to recognize logos because of the colors and shapes companies use.

 Color matters when it comes to branding and marketing Color matters when it comes to branding and marketing

Do you need more evidence of why color matters in marketing? No problem! HubSpot once wanted to find out if changing the color of a button on their site would change their conversion rates. Their first test pitted green in one corner against a fiery red opponent. When the dust cleared, they were surprised to find that the red button outperformed the green button by more than twenty percent. That’s significant.

We’re kind of nerdy when it comes to our research, but we think it helps us to serve you better. So, here’s one more from KISSmetrics. Their study tried to determine what colors worked best when building an app. For both men and women, blue and green were popular while brown and orange were hated. Women particularly loved purple while men hated that color. Men loved black, but women hated gray. The take-home message from this study: make your signs brown and orange if you don’t want to appeal to men or women.

Yes, But What Do the Colors Mean?!?

If you read our blog on the regular, then you should already have an answer to this. We forgive you if you happen to miss a post here and there. You can go back and read our tips for choosing colors. If you don’t want to click, here’s a quick rundown of what different colors make consumers feel:

  • Pink – sexuality, love, nurtured, warmth, sweet
  • Orange – determined, enthusiastic, stimulates mental activity, creative
  • Green – peaceful, calm, hopeful, trust, relaxed
  • Blue – calm, clarity, conservative, comfort, trust, confident, understanding, faith
  • Brown – support, dependability, reliability
  • Black – serious, luxurious, bold
  • Purple – romantic, glamor, introspective, nostalgic, power
  • Yellow – energetic, joy, fresh, alive
  • Red – intensity, trust, emotional, aggressiveness

Does this sound like a little too much to digest? Don’t worry! We keep a full team of mighty sign makers on staff to address this specific issue. When you contact Specialty Graphic Solutions, we can help you choose the right colors to produce your intended results. Contact us today to get started!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Tips On Using Color Branding

By | Best Colors for Signs, Sign Color Management

Tips On Using Color Branding To Create Effective Signs

Believe it or not, the colors used in packaging and signage have a major influence on our buying decisions. In fact, one of the first things people generally notice about a sign is color. To help you take advantage of this information for your enterprise, here are some tips on using color branding for effective signs in Vancouver, WA:


Cleanliness and purity are represented by the color white. To ensure messes are identified quickly and spills are easily seen, white dominates the medical field. That said, white is the ideal backdrop to anything you really want to stand out.


In addition to helping us look skinny, black has a mysterious and elegant feel that’s often used by trendy or modern designs. Like white, black plays well with other colors. However, too much black can be a strain on the eyes.


In design, grey works like a softer black. This makes it a great backdrop as long as you use it with other colors to add variety. Grey is often association with adjectives like secure, stable, and ominous. Best of all, we have more than 50 shades to choose from.


Brown is an earthy and rich color that is associated with the environment and nature. It’s a welcoming color that symbolizes assistance and warmth. To create a more modern feel for your sign, we dilute brown to create an elegant beige.


Red is the woman at the dance that you can’t take your eyes off of. It represents passion, love, anger, and power. Red symbolizes that your brand is energetic, active, and a leader in the field. Yet, it does have its negative associations, such as with stop signs and ambulance lights.


Green is a calming and healing color. Use it to add an organic, down-to-earth look to your sign or to add balance.


The color of royalty should be used to highlight aspects of your sign. Since it looks luxurious and attracts the eye, call-to-actions should be in purple.


Yellow is a sunny and overtly cheerful color. It’s associated with warm welcomes and is inoffensive. Unfortunately, yellow doesn’t always show up well.


Contrary to what a popular television show might lead you to believe, this isn’t the new black. It combines the powers of yellow and red: orange is welcoming but powerful.


Blue is reassuring and serene. Blue should be used to represent security and stability in your branding. Also, keep in mind that blue can also mean sadness.

As you can see, a horse of a different color could have you eating fast food or helping the environment. This makes understanding colors important for crafting signs that drive sales. Fortunately, the Mighty Sign Makers at Specialty Graphic Solutions have this skill on lock. So, if you’re wondering “What color should I use for my signs in Vancouver, WA?”, contact us for a consultation!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.