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Floor Graphics

Consider Using Vinyl Graphics on Walls and Floors in Portland Oregon!

By | Floor Graphics, Wall Graphics, Wall Murals | No Comments

Nothing beats vinyl. The way you can hear all of the minor imperfections of the record as the needle moves along the ridges. The beautiful sound created when you have “In-A-Gadda-Da-Vida” blasting at full volume and your cat hits the tone arm creating that signature scratch sound. Whether it’s Led Zeppelin IV, Back in Black, or Rumours, we all have our favorite vinyl.

Honestly, though, at Specialty Graphic Solutions, we can’t stand vinyl unless we’re playing with it. No, we’re not talking about some Grandmaster Flash-style scratching. Instead, we like to put high-resolution graphics on top-quality vinyl adhesives and stick it just about everywhere. We’re so good at it, businesses contact us to put vinyl graphics on walls and floors in Portland, Oregon. Let’s look at some of our greatest hits!

(Off the) Wall Graphics

This isn’t your grandma’s wallpaper. Wall graphics, also called wall murals or digitally printed wallpaper, can showcase images of your top-selling products, handiwork you’re particularly proud of, or your company’s slogan. The graphics are printed directly onto the vinyl using our large-format digital printer. We then sneak into your venue like ninjas and install the graphics without disrupting your work.

That’s all well and great, but who uses wall graphics? We’re glad you asked. Basically, any organization with at least one wall. Here’s a (nowhere near comprehensive) list:

Professional Offices – Whether you’re looking for an affordable way to remodel your interiors or a simple solution for adding motivational quotes to your break room walls, your professional office can benefit from wall lettering and murals.

Restaurants – Have you ever been so engrossed in the décor of a Mexican restaurant that you forgot you were actually in the Pearl District? Chances are vinyl murals of scenes from Mexico put you in that mood (with perhaps the help of a few too many margaritas.)

Nonprofits – It pays for charitable organizations to pay tribute to their benefactors. Yet, you also want to put most of your money to the cause you hope to support. No problem! Show appreciation for your donors and sponsors with wall graphics.

(I Bet You Look Good on the Dance) Floor Graphics

As you perform an online search on your smartphone for what this section’s heading is a reference to (hint: it’s The Arctic Monkeys), notice to where your eyes are directed. As we increasingly use our smartphones, we’re looking in the direction of the ground more and more as we go from one place to another.

Some savvy marketing exec could use this knowledge to their advantage. For instance, what if you could put your branding on the floor? Well, we have the vinyl to do just that. Floor graphics can be just as fancy as well graphics and are durable enough to handle months of the “Twist and Shout.” Floor graphics are the ideal way to display your logo on a large lobby floor.

Thank you for letting us play some of our vinyl for you. If you’re interested in learning about specific hits for your organization, contact the mighty sign makers at SGS for a free consultation on how you could benefit from vinyl graphics on walls and floors in Portland, Oregon.

Floor Graphics in Vancouver WA: More Than Just Wayfinding Signs!

By | Advertising Signs, Floor Graphics, Retail Signs | No Comments

As you make your way on foot from point A to point B, what are you doing with your eyes? I mean, sure, they’re hanging out in your head seeing stuff, but in what direction are they looking? Chances are you’re taking this opportunity in your busy day to catch up with emails or social media on your smartphone. This device is probably held at waist-level – unless it’s your selfie power hour (we don’t judge). Consequently, your gaze is tilted down toward the floor.

Well, savvy marketers have caught on to this and are now using floor space to advertise to you. Sure, you may be familiar with floor graphics pointing the way to various amenities within a facility, but these days, they’re being used for so much more. Here are some excellent uses for floor graphics in Vancouver, WA.

Promotional Floor Graphics

We’ll come clean with you: floor graphics in high-traffic areas don’t last as long as vinyl graphics in other locations. We use the best materials on the market, but even they will only last you for up to a year or so if you have aggressive steppers.

To prolong the life of your floor graphics, you could lead a class in walking gently before anyone can enter your venue, or you can take advantage of floor graphics for your short-term promotions. For instance, our friends over at iQ Credit Union used paw-print floor graphics for one of their quarterly promotions. Notice that the graphics work on carpeting? That’s just the kind of wizardry you get when you contact us.

Clients Will Be Floored by Your Logo

Lobby signs are pretty cool. They let guests know they’ve found the right place and promote your brand. This is why you usually see pretty fancy logos on display on the walls of reception areas throughout town. Yet, if your foyer has a lot of empty space, you can put it to good use with a big logo floor graphic. It’ll really tie the room together.

Optical Illusions Draw Attention to Your Products

If you’re not familiar with Kurt Wenner, do yourself a favor and Google him. He’s one of the most talented 3D chalk artists out there. Wouldn’t it be awesome if you could hire him to chalk your best-selling products on heavy foot traffic areas? Most small businesses can’t afford his rates, but we have a little hack for you. We can work with talented graphic designers to produce floor graphics that mimic these works of art. We simply print them out on our state of the art, large format digital printer and install them anywhere, including on concrete, pavement, or tile.

As you can see, floors are no longer just for break-dancing. They can also serve as a great advertising, branding, and marketing location. If you’re interested in graphics that you can walk on, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on floor graphics in Vancouver, WA. Step to it!

Concrete Graphics in Vancouver: Advertise and Walk on Color!

By | Concrete Graphics, Floor Graphics | No Comments

It’s a cutthroat business world out there these days. With so much competition in the marketplace, if you don’t get your advertising out there on every available surface, your rivals will walk all over you. Then again, one of the best ways to boost your branding is with advertisements that your rivals, consumers, and everyone else can walk all over.

No, we’re not talking about throwing your posters, mailings, and newspaper ads on the ground and hoping people see them. That’s littering! Instead, we’re referring to floor graphics, and they’re no longer just for indoor use. Come with us as we explore the fascinating world of concrete graphics in Vancouver, WA.

These Aren’t Your Grandma’s Floor Graphics

Through years of research and evolution, the body of scientific research has finally culminated in new materials that make it possible for marketing masterminds to get their brand and message on the streets…literally. Our mighty sign makers have a few different options at their disposal for putting custom, full-color exterior graphics on asphalt, brick, concrete, and other non-traditional surfaces. Our material of choice is the award-winning AlumiGraphics.

AlumiGraphics is a “foil-based medium” made of heavy duty and pliable aluminum foil. There are two styles: smooth and grip. Smooth has a non-glare, satin finish that’s ideal for rigid surfaces, like concrete block, brick, and stucco. Grip is much better suited for surfaces where people will be walking since it’s slip resistant and reflective. This makes it perfect for asphalt, concrete, and tile.

Benefits of AlumiGraphics

We don’t have room in this blog post to go into all of the benefits of AlumiGraphics. So, we’ve put together this verbal highlight reel:

  • Conformity – This rugged aluminum foil-based material naturally conforms to the texture of rough or smooth surfaces to appear like a painted graphic.
  • Slip Resistance – As mentioned above, exceptional slip resistance that exceeds international anti-slip standards are provided by the high-friction surface. This means you won’t fall down and embarrass yourself in wet or dry conditions.
  • Durability – AlumiGraphics are ideal for short-term or long-term use withstanding heavy pedestrian traffic in cold, wet, and hot weather environments for up to twelve months.
  • Easy Removal – To remove foil-based media, you just peel it off, and there’s rarely any residue left on the surface it was attached to.
  • Eco-Friendly – These graphics are great for the environment since they have no hazardous elements or PVC. You simply dispose of them as you would your pop cans.
  • No Shrinkage – You won’t experience any gaps or seams on tiled graphics. This is in contrast with vinyl, which may retract, expose its adhesive, and peel away when subjected to temperature changes or moisture.

There are virtually limitless ways in which you can use the many different types of graphics for concrete in Vancouver, WA. We cover some of them in an older blog post. Of particular interest are safety signs, advertisements, and directories. Directory maps are pretty cool because you can stand at the “You Are Here” point and figure out where you need to go!

If you’re ready to talk where people walk, contact the mighty sign makers at Specialty Graphic Solutions for a free estimate!

Ready to Use Vinyl Graphics Inside Your Vancouver Business? Here’s How!

By | Door Graphics, Floor Graphics, Lobby Signs, Walls Graphics | No Comments

Vinyl isn’t just for hipster record collectors and people with interesting taste in clothing. These days, vinyl films are used on just about every surface in professional offices from tabletops to floors to windows. Are you curious about how vinyl could benefit your organization? You’re in luck. Just read on to learn about the many varied uses for vinyl graphics for businesses in Vancouver, WA.

Lobby Signs

When you envision a lobby sign, you may picture dimensional letters mounted behind a reception desk. This is effective. However, if you have a large focal wall in your lobby, you may want to think a little bigger. With vinyl graphics, you can have a logo that takes up an entire wall and dominates the visual field of anyone who enters your building. The only way to make a more permanent impression with your branding is to heat up a branding iron and apply it to the posteriors of your clients. We think vinyl graphics will yield better long-term results.

Wall Art or Murals

It used to be that the height of interior décor was a boring, old watercolor painting that depicted a neutral scene. Nowadays, you have the ability to cover your walls with high-resolution images of anything you want. Do you have photos of work that your company produced that you’re particularly proud of? We can render it in fine detail on vinyl using our large format digital printer. This is motivational to employees and intriguing to customers and guests.

Wayfinding Signs

Do people have a hard time finding their way around your facility? You can make life more difficult for these people by installing vinyl graphics that point visitors in the wrong direction. Want to make your building a pleasant place to visit? Vinyl lettering can also be used to give accurate directions. We can create entire wayfinding systems using vinyl. For instance, you might install different colored vinyl ribbons that correspond with individual departments or suites within your facility. Clients could simply follow the ribbon from your entrance to the department/suite they’re looking for.

Add Privacy to Meeting Rooms

We’ve all had this experience: We’re in an important business meeting with high-profile clients when a coworker sees you in the meeting, puts their mouth on the giant floor-to-ceiling glass panes surrounding the room, and makes loud farting sounds. There goes your biggest customer! Don’t let this happen to your enterprise again! Instead, we can install etched or frosted vinyl graphics to any glass surface to obscure the view in or out. There! We just saved you millions of dollars.

These are just a few of the ways you can use vinyl graphics for offices in Vancouver, WA. We’re full of brilliant ideas that can improve your work environment. For instance, we can install inspirational quotes in your cafeteria or other common areas using vinyl lettering.

If you’d like ideas that are specifically tailored to your organization, give the mighty sign makers at Specialty Graphic Solutions a call today for a free quote!


Go Wild with Floor Graphics That Get Noticed

By | Floor Graphics

What is a floor graphic?  Floor graphics are custom marketing tools made from a very durable vinyl and can be any shape, size and design.  They adhere to your flooring surface for short and medium term promotions and are easily removed.  Use them as directional signs for your business, attention grabbers at a trade show or to add a whimsical touch to a marketing campaign. 

Thinking these unusual marketing tools might help with your next promotion?  Check out these wild ways our customers have used floor graphics to get noticed!  Maybe they’ll inspire a great new idea for your company.

Now That’s a BIG FOOT!

The search for the Sasquatch is over – at least with iQ Credit Union’s latest quarterly promotion.  Legend has it this elusive, wild beast is well known for the large foot prints it’s rumored to leave behind. 

So it was only logical that big foot floor graphics would make a big statement as part of this fun campaign.  Any creature smart enough to elude capture for decades knows that a credit union is a great place to stash their cash, even if they don’t wipe their feet before coming inside. 

IQ Credit Union is celebrating 75 years of legendary service with these floor graphics that complement a 7 foot tall Sasquatch in every branch. Yep – we made those too.  Check it out here.  We just wonder where he keeps his debit card!

Doggone Good Rates

A few promotions ago, iQ Credit Union went to the dogs.  These great paw print floor graphics were just one element of a quarterly campaign featuring doggone good rates. The floor graphics we produced were fun for all the credit union members.  Kids & adults alike eagerly followed the dog prints in the branches. 

These floor graphics were a great way to engage iQ’s members.  They had such great success with this quarterly campaign, iQ extended it for an additional 90 days.  And guess what?  Those paw prints held up great for the whole six months.

 Helping Pets In Need

Floor graphics helped ensure an employee campaign was wildly successful by using a twist on the idea of paw prints on the ground.  The HR team at Cox Communications in Las Vegas, NV wanted to add a personal touch to their Cuddle And Snuggle Pet Needs Drive.  

When staff members donated to the drive, they received their very own paw print floor graphic with a spot for their name and the name of their lovable, furry friend.  The graphics pulled double-duty by creating a path to the collection center in the Cox offices and by recognizing the generosity of those employees who contributed.

Moose on the Loose?

Alde, a leader in heating solutions for mobile living, turns up the heat with an eye catching floor sign for their trade show booth.  The moose crossing sign makes customers look twice and creates a friendly enticement to come in to the Alde booth.  The triangle shape event points show attendees toward the backwall display. 

And get this – when the Alde team packs up the booth after a show they simply roll this four foot tall floor graphic back onto a release liner backing, carefully pack it away and the moose is ready to be re-used at the next show! 

Thinking you’re not quite sure about how floor graphics would work for your business?  This case study shows just what an impact these can have on a promotion. Installation is easy and when you’re done with the campaign, just peel them off – no big clean up required.

Are you ready to take a walk on the wild side?  The mighty sign makers at SGS Graphics can show you how floor graphics can release the beast in your next promotion.  Need signs, trade show displays, vehicle or fleet graphics instead of a marketing campaign you can walk on?  In any case, call us at (360) 635-5556 or email hello@sgsgraphic.com and we’ll help you too.  We’re just itching to be up to our elbows in alligators with another project like yours!

Floor Stickers Lead Customers

By | Floor Graphics, Retail Signs, Wayfinding Signs

 These bright blue spots catch attention and lead the way to the IT department location.

Floor stickers as directional Signage

Floor stickers as directional Signage.These bright blue spots catch attention and lead the way to the IT department location.

Lewis and Clark College just finished consolidating their IT Help Services into a single Help Desk located in the library.    Once the move was completed, the IT staff was then faced with the question of how to make sure students, faculty and staff could find them.  The answer –  Floor graphics!

The college created a fun & noticeable path with bright blue dots on the floor that led to the new service desk in the Aubrey R. Watzek Library.  No need for extra confusion and headaches when IT services changed locations.  The dots clearly led the way.

And no worries that they had different floor surfaces to work with in the library.  These graphics work on tile, low pile carpets, linoleum, hardwood, concrete and more.

Wayfinding is crucial on a college campus – especially with so many new students arriving each year.  Effective signs and graphics are a smart tool to help people get where they need to go. And especially in the 11th hour when that laptop seems to have eaten the essay due tomorrow – the IT service desk staff didn’t want frustrated students to end up getting lost while looking for help.

Ta-da! The bright 4 foot wide circle is a great way to announce, “You’re in the right place!”

According to Kelly Wainwright, Sr. Director of Client Engagement,  the floor graphics are working.  Folks are finding the help desk and even having a little fun in the process.  She said some folks actively try to step on each dot and others purposefully avoid walking on them – maybe because they don’t want to ruin the dots.

But walking on them is no problem.  They’re covered with a sturdy, non-slip laminate and will hold up for a couple of months even with all the rain & mud headed this way for the winter.

Do your customers need help finding something? Do you need a unique way to promote a new product or service? Check out floor graphics!  It’s as easy as contacting us for a Free Quote.

Are you there and we’re here? Not a problem. We’re shipping experts too.

So give us a call at 360-635-5556 or at 503-766-3331 to get started on your project. Or if e-mail is better for you – just give us a shout at hello@sgsgraphic.com

Removable floor graphic foot prints

Floor Graphics Case Study

By | Floor Graphics

Use Floor Graphics to Improve Sales – A Case Study

Fear not retailers — we have ideas to help you attract the attention of busy shoppers, including one unique advertising method that’s been under your feet all along: floor graphics. A floor graphics case study conducted by Flexcon examines just how positive the impact of vinyl floor decals can be on store sales.


Klem’s, a central Massachusetts retailer selling everything from clothing and household goods to farming and gardening supplies, first used floor graphics to advertise Carhartt  – a nationally recognized work apparel brand. This initial marketing experiment with floor graphics increased sales 31 percent.

A year later, Klem’s decided to try the floor graphics again to see what effect it would have on sales of Scotts Miracle-Gro gardening products. The second campaign was more complex. The floor graphics led customers through the store to a specific yard care products area and created a brighter and more interactive shopping experience.

According to the case study, “The eye-catching Scotts’ graphics proved a hit with both adults and children, who . . . would sometimes lead their parents through the store, stomping on the oversized insects.  These graphics were a people mover. They drove the traffic to the Scotts’ products. It was great to see how children reacted, physically jumping up and down through the store.”

Sale Increase Percentage

Sales of Scotts’ products increased 29% during the period of the promotion.  In addition, overall yard and garden sales were up 18% during that same time frame.  Not bad . . .

Floor graphics are a vibrant way to showcase a product and generate interest in a brand. They can also enhance the shopping experience of customers and direct their attention to the products retailers want to feature.

And it’s not too late to add floor graphics to your holiday marketing plans.  We can generally produce ready-to-install floor graphics within just a week.   

If the Flexcon study has piqued your interest but you want to learn more about how to incorporate floor graphics as part of a broader marketing campaign, you might want to check out the work we did with iQ Credit Union.  iQ used paw prints to lead members through the branches as part of a quarterly campaign promoting Doggone Low Rates on various loan products.  The campaign was so successful iQ actually extended it for an extra month.

At Specialty Graphic Solutions we make all kinds of visuals to highlight your brand. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below or e-mail us at hello@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.