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Point of Purchase Signs

Why are Retail and POS Displays so effective?

By | Point of Purchase Signs, Retail Signs


POS – Point of Sale Marketing

Point of Sale signs (POS) or Point of Purchase (POP) signs gets your message to your customers while they are in your establishment.  The best way to engage and captivate customers is with dynamic in-store displays.  We sometimes call them Retail signs, but they are effective ways for businesses and organizations to promote internal messages to employees and visitors.  Point of sale signs like menu boards, promotional signs, posters, cut-outs and floor graphics are a very effective tool for marketing.

Point of Sale signs take on many forms.  Some of the most popular include:

  • Menu boards
  • Floor Graphics
  • In-store signs
  • Modular displays for rack cards and printed materials
  • Countertop displays
  • Hanging signs
  • Posters
  • Banners
  • Full-size cutouts (Lifesize Sasquatch anyone?)

Why is POS marketing so effective?

In a nutshell, boredom.  POS marketing gives a person somewhere to direct their attention when they are not otherwise engaged.  Drawing attention is the first and most critical step in marketing.  Your exterior signage and graphics effectively brought someone to you.  They are right where you want them, at your counter, and while they wait for you they will look around.  Because waiting is tedious people want to stay engaged.  Point of Sale marketing engages, informs and creates opportunities for you to sell products and services that the customer doesn’t know exists.  Modular displays for rack cards are a great example.  They invite the customer to learn.

Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed.  It’s a learning process.  Make it as simple as possible for people to learn as much about what you do and sell!

The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location.

Pick the Best Graphics

Using the right image for your retail and POS signs is important. You’ll want to be smart about what images you display. You’ll want to showcase your top-selling items, the one’s that bring people back. Particularly if you own or operate a restaurant, the choice of images can be enticing enough to up-sell items without even pushing your guests.

For example, if you use a menu board at the POS in your restaurant, a couple of alluring images of your best-sellers will encourage people to buy them. Or advertising your margarita special with a cool and refreshing graphic at the tables of your eatery can boost your margarita sales with minimal effort.

Retail and Point of Sale Signs Just for You

When it comes to retail and point of sale signs, smart solutions work well. At SGS we’re mighty smart. We make sure that your retail and POS signs suit your needs perfectly, have the images you need and can work where you need them to work. That’s why we provide multiple options for these signs. Menu boards, magnets, posters: whatever type of signage will fit your POS, we can provide a perfect solution.


Grab Attention with these Retail Advertising Signs in Portland OR!

By | Point of Purchase Signs, Promotional Signs, Retail Signs | No Comments

What’s the best way to get consumers interested in your products? If your items are small enough to fit in your hand, you could connect a couple of them together with a short chain and have a karate master swing them around like nunchakus. If your goods are larger, you could have children ride on the products you’re trying to sell like they’re ponies.

Of course, these two solutions don’t really show off what your products are capable of, unless, of course, you sell nunchakus or ponies. Consequently, you’ll just have to rely on retail advertising signs in Portland, OR. Fortunately, Specialty Graphic Solutions has some great ideas for you. Check it out!

Menu Boards

Our menu boards are anything but boring. They’re a favorite in restaurants because they fulfill an array of needs, like complementing your interior décor, building your brand recognition, and displaying colorful photographs of your best-selling dishes. For easier readability, we usually group menu items by type. For instance, at your pizza parlor, we’d recommend separate sections for pizzas, calzones, subs, and more.

Point-of-Sale Graphics

These graphics are a real POS. No, we’re not saying their total crap. For retailers, POS means “point-of-sale.” And, POS graphics are a must if you want to encourage those impulse purchases. In addition to boosting sales for specific products, you can also use these markers to promote your customer loyalty programs or to get consumers to sign up for store credit cards.

Vinyl Wall Graphics

Our phone is ringing off the hook with business owners calling about wall graphics. This product is catching on because it can be used for just about anything. Since it’s less expensive, less stinky, and quicker than painting, wall murals are the perfect way to update interior designs. Wall graphics can highlight famous, attractive, and/or successful people enjoying your products. After all, who doesn’t want to be like famous, attractive, and/or successful people?

Banners Stands and Cardboard Cutouts

Both outdoors and in, cardboard cutouts and banners stands are smart additions to your retail shop. They’re often used to promote big sales. For example, you could use a big cutout of Damian Lillard to advertise your special giveaway any time a Portland Trail Blazer records a triple double. Get the word out about the deal by putting your information in the way of foot traffic.


Within each poster we produce, there lies the power to magically turn your average Joe into a loyal customer. Also, when you combine these efforts with images evocative of the seasons, you really drive shoppers into a buying frenzy. We can mount these posters on stands near your registers or specialty products or install them on walls.

Put Our Mighty Sign Makers on the Case

Call SGS first to discuss what markers you’ll need for your advertising campaigns. We’ll work with your vision and budget to come up with suggestions that are specific to your goals. To get started on some retail advertising signs in Portland, OR, pick up the phone or do some clicking below today!

Vinyl Wrapped Columns Advertise for Pendleton at Portland International Airport

By | Point of Purchase Signs, Retail Signs, Wild Card | No Comments

Even with the best instructions possible, the easiest graphics installation job can be a hassle. Without the right tools and experience, you’ll be lucky if you just have air bubbles and creases. Most of the time, the graphics will just look off. Pendleton Woolen Mills needed an expert touch, so they contacted Specialty Graphic Solutions for vinyl column wraps for retail stores in airports.

A Little Info on Pendleton Woolen Mills and Portland International Airport

Headquartered on Pendleton Way in Washougal, Pendleton Woolen Mills has been a family-owned business for 150 years. The intricate patterns of their world-class woolen blankets are inspired by Native American legends and designs. They produce luxurious, lightweight 100% pure virgin wool clothing. These days, their products are available in department stores, Pendleton stores, and traditional specialty stores in the United States, Canada, Europe, Australia, Korea, and Japan.

The Portland International Airport (PDX) is a local celebrity in its own right.  Ranked as America’s Best Airport by Travel & Leisure magazine for the past four years, PDX offers great food and retail options for busy travelers – including an impressive Pendleton store.

What We Did for Pendleton at PDX

When Pendleton approached us for help with vinyl column wraps at PDX our installation crew took flight to offer a hand. You see, the best-laid plans of mice and retailers often go awry. The marketing team at Pendleton wanted to implement a creative marketing campaign at PDX, where they have a retail store.

The Plan: Wrap several large pillars in the main retail area of the airport’s departure level with graphics that showed their iconic 100% wool blankets around trees.

The Problem: Installation of several of the column wraps went off without a hitch. But, they were having trouble with two of them. Since the installation wasn’t going as well as hoped, we found out on a Monday afternoon that they needed someone to install the new graphics that night since the number of travelers is smaller at night.

The Solution: Call in the mighty sign makers at SGS! Our super power is making our customers happy! Taylor and Jason arrived at PDX at 7 pm, and by 11 pm, everything was up on the pillars and looking outstanding!

The Problem 2: Electric Boogaloo: The next day (Tuesday for those of you keeping score at home), Pendleton needed us again. One of the wraps installed by another team wasn’t quite right. It needed to be reprinted and installed immediately.

The Solution 2: The New Batch: To ensure all of the columns would match, we tracked down the materials used by the other printer. One of our super suppliers overnighted the materials to us from the Bay Area. We then printed the new graphics, removed the old piece, and installed the repair piece in record time.

In the end, the client was completely satisfied with their installation and an effective marketing campaign that’s already showing outstanding results.

Do you have a graphics emergency? Don’t dial 9-1-1! Contact the mighty sign makers at SGS. We’ll fix your problem lickety split. Call today!

Do You Have These Retail Store Signs in Portland?

By | A-Frame Signs, Banners, Point of Purchase Signs, Sidewalk Signs | No Comments

There are stores and restaurants in Portland that don’t have any identifying markings. They instead rely on word-of-mouth and online publicity. And, even then, they need to have extraordinary products and services to keep people coming back. This might work if you’re trying to market to hipsters, but these enterprises are the exception rather than the rule because they’re essentially missing out on attracting foot traffic and building their brand in favor of creating a mystique that generally fades in time.

On the other hand, you stand out in a crowded marketplace when you put retail store signs in Portland, Oregon to work for you. Fortunately, Specialty Graphic Solutions has markers that will attract your target audience, even if it’s hipsters.

A-Frame Sidewalk Signs

A-frame sidewalk signs are the land mines in retail war. They’re what you’re trying to get consumers to run into and take notice of. We recommend putting these in any areas that get a lot of foot traffic. These signs are ideal for displaying your store’s name, logo, and colors to boost your brand awareness. You can also use them to list your products and services. Bars and restaurants use these signs to promote their daily specials.

Swooper Flags

Swooper flags are great for catching the eye and bringing attention to your storefront. The wind from passing cars or the many Pacific Northwest storms keep your message flapping. And, the flags can be quite tall, so they’re visible from great distances. Swooper flags are the perfect way to promote annual sales events. And, we can provide you with a number of different fabric flags to install on the tip-proof post. For instance, when it is near the holiday season, one of our clients likes to use a flag to promote their gift wrapping services.

Exterior Hanging Banners

From the moment the ink dries on your lease, you can start putting hanging banners to work for you. In fact, you don’t even have to wait for the ink to dry. Just have your “Coming Soon” banner with your custom branding ready to display at your venue before you even go to fill out the paperwork! And, down the road, we can update your banner with specifics, like your grand opening date. Hanging banners are also useful for promoting your secondary services, such as online sales, catering, or chainsaw juggling.

Menu Board Signs

The word “menu” is forever associated with food. And, menu board signs are a popular solution for restaurants, but dining establishments aren’t the only ones benefitting from these markers. Hair and nail salons use menu boards to list their services and prices. One of our clients offers mail room services, and they make great use of menu boards to list what they can do along with how much they charge. And, as prices change, we can sneak in like ninjas and update the signage.

If you’re finding that your sign-free business plan is no longer attracting the clientele you’re seeking, contact the mighty sign makers at SGS for judgement-free help outfitting your venue with essential retail store signs in Portland, Oregon.

Retail Stores Signs in Portland: When Only the Best Will Do!

By | Point of Purchase Signs, Retail Signs | No Comments

There are a lot of ways to get people to come to your store. You can advertise your products at ridiculously low prices then have a large alligator guarding the items so you don’t have to sell them at a loss. You could convince the local election board to make your store a polling location. Or, you could just have Specialty Graphic Solutions create sweet exterior signs for you.

Anyway, we’re not here to talk to you about ways to get people into your store. Today, we’re going to show you how to get people to flash their plastic once they’re inside your shop by examining the ABCs (“always be closing!”) of retail store signs in Portland, Oregon.

Wall Graphics

We’re getting an increasing number of calls from retailers looking for vinyl wall graphics. This is because they can be used for just about anything. Digitally printed wallpaper is the ideal way to change your interior décor since it’s faster, more affordable, and less stinky than painting. Showcase people enjoying your products with wall murals. Or, point the way to bestsellers and sales items with wayfinding wall decals.

Point of Purchase Graphics

When we’re given longer to think about buying something, we sometimes talk ourselves out of it. But, in the spur of the moment, we fill our carts with banana slicers and spider catchers. If you’re interested in driving those “spur of the moment” purchases, point of purchase signs are a must. POP markers are also ideal for promoting deals that are only available at your register, like signing up for store credit cards.

Cardboard Cutouts and Banner Stands

Banner stands and cardboard cutouts are both excellent additions to your retail space indoors and out. They help you advertise big promotions. For instance, if you have a “50% off when the Timbers Shutout Their Opponents” deal each season, let people know about it with cutouts and banners that block their walkway!


You can magically turn shoppers into customers through the power of posters. And, you really put consumers in the buying mood when you combine your efforts with images evocative of seasonal sales or special promotions. These posters can be stuck to a wall or mounted on a stand near the shelves where you stock your specialty products or at registers.

Menu Boards

Menu boards are a fixture in most eateries. They serve several purposes, such as displaying vibrant photos of your top dishes, complementing your interior design, and boosting your brand awareness. We typically group menu items by dish type for easier readability. For example, a Mexican restaurant would have separate sections for burritos and tacos, so diners don’t end up confused by how their tortilla is folded.

Let’s Get Started

Let’s discuss the signage you’ll need for your upcoming marketing campaigns. When you contact our mighty sign makers, we’ll work with your budget and goals. We create recommendations that are specifically tailored to your vision. Do some clicking below or dial us up to get retail store signs in Portland, Oregon today!

Need Signs for Your Retail Promotion? iQ Credit Union Does it with Style!

By | Point of Purchase Signs, Retail Signs | No Comments

You can’t expect to cash in on the same promotion year after year. You’ve got to mix it up. iQCU realized this, so they called in the experts at SGS for point of purchase signs for Vancouver.

iQCU? Is This a Test?

No! iQCU isn’t some sort of test where people can see how smart you are. It’s one of our favorite clients: iQ Credit Union. They have more than a dozen branches throughout Southwest Washington. Since they were first founded in 1940, our financial friends have demonstrated a commitment to the educational community and the region as a whole. Their goal is to improve everyone’s financial intelligence.

When such a valuable member of the community needed signs for retail promotions in Vancouver, they knew they could bank on SGS for help. If you did the math, you may have noticed that iQCU is celebrating their 75th year of serving the area. Each quarter they update their promotions, and for the latest quarter, the brilliant marketing team at iQ added even more fun and whimsy to their “legendary” theme.

How We Took iQCU’s Promotion to Mythical Proportions

For the new campaign at iQCU, they’re entering members who refer a friend into a drawing for a new kayak. So, of course, their mascot Sassy the Sasquatch simply had to take the kayak for a test drive. Now, at each iQ branch, you can find Sassy in a bright red personal flotation device, holding a summertime iQ drink Coolie in one hand, and a paddle in the other while sitting in a bright red kayak.

Above new posters that showcase monstrous membership benefits, you can see amazing deals billowing from Mount St. Helens. Deal plates at each teller station highlight explosive loan rates. And, Gush Gush the Lacamas Lake Monster is the newest addition to the iQ cast of legendary characters. This Pacific Northwest legend is now featured prominently on easel signs, atop counters, in posters, and even on employees’ desks.

We used one of our favorite materials for this project: Gator Foam. It’s a high density urethane substance that is environmentally-friendly, durable, and incredibly versatile. We used 3/16” white Gator Foam that was custom cut using our CNC router for the “refer a friend” signs, Sassy and Gush Gush cutouts, and the deal clouds. We digitally printed directly onto the sign foam in full color.

At almost 40 inches tall by 32 inches wide, the Sitting Sassy required us to use two dowels fit in the molded kayak frame to keep him upright and looking great. Gush Gush was a little bit easier. All we needed was double sided tape to make her stand up. We also used double sided tape to affix the deal clouds to the clear acrylic poster holders.

The deal plates are digital prints on adhesive backed vinyl with a protective laminate. And, the easel sign also use 3/16” foam board, a great short term solution. In the end, iQCU was satisfied once again with the work our mighty sign makers performed.

Need help jump starting your newest offers? Why don’t you give SGS a call today and find out what’s possible?

Retail Store Signs That Sell! We Promise!

By | Inside Signs, Point of Purchase Signs, Walls Graphics | No Comments

So, you’ve spent the money on entertaining advertisements that have people talking about your shop. You have outstanding exterior signs that get the attention of passersby and direct consumers to your store. Now, that you’ve gone to all the effort of getting potential customers through your door, how are you going to convince them to take out their wallets and “make it rain”?  One way to loosen those purse strings is with interior retail store signs for Vancouver, WA. Today, we’ll look at some of the best options for your business.

Point of Purchase Graphics

Let’s face it: there are some purchases that we make that we probably wouldn’t have made if we’d had a little bit longer to think about what we were doing. If you sell items like this, the best place to promote them is right next to your register with point of purchase signs for Vancouver, WA right. POP signs are also perfect for advertising deals that are only available at checkout, such as store credit cards.

Menu Boards

Just about every restaurant has menu boards. Along with featuring the branding of the eatery, they’re designed to include vibrant images of top selling specialty dishes while matching the interior décor. For easy readability, menu items are often grouped by dish types. For example, beverage options are often listed separately from food selections. After all, you don’t want customers thinking that you serve a Pepsi sandwich (patent pending)!


Through the magic of posters inside your store, you can transform consumers into customers alchemy-like. And, when you combine your efforts with images evocative of a special promotion or seasonal sale, you really put shoppers in the buying mood. Display these signs at your registers and near the shelves where you stock targeted products.

Wall Graphics

Vinyl graphics are taking the world of retail by storm. This is because of their many versatile uses. If you want to change the interior design of your shop, digitally printed wallpaper is more affordable, faster, and nowhere near as stinky as painting. Wall murals can depict people enjoying your products. Or, you can even use wall graphics to point the way to sales items or other best sellers.

Banner Stands and Cardboard Cutouts

Both cardboard cutouts and banner stands can be moved around your interior or even displayed outside when the weather is nice. These work best for big promotions. Is your annual “Buy Two Get One for 50 Percent off when It’s Cloudy” promotion coming up? First of all, you should probably simplify your offer a little bit, and you can let consumers know about your deal with banners or cutouts that block their path!

Ready to Get Started?

Contact the mighty sign makers at Specialty Graphic Solutions today to discuss the markers you’ll need for your upcoming promotions. We’ll sit with you and listen to your vision and budget. Based on your goals, we craft recommendations that are sure to impress. We create signs from scratch, or we can work with the artwork you already have. We’re just flexible like that!

Pick up the phone or do some clicking to get your retail signs started today!

Don’t You Want a Sign Company Where Everyone Knows Your Name?

By | Point of Purchase Signs | No Comments

Choosing a service provider or store you’re familiar with is always a good idea. To illustrate our point, let’s talk about your hair. Chances are you have someone who regularly clips, styles, or shaves your hair. Why do you keep going back to the same person? In all likelihood, you have developed a relationship with them: they know exactly what you want, and you trust them not to accidentally give you a mohawk.

Now, the same goes for other businesses you frequent. Once you develop that bond, it makes future interactions easier and less stressful. iQ Credit Union, living up to their name, recognized that we always seem to be on the same wavelength, so they continue to trust us not to give them an unwanted mohawk…and to supply them with point of purchase signs Vancouver WA pays attention to.

iQCU Is Everywhere!

As you traveling around Vancouver, you‘ve likely come across some of iQ Credit Union’s branches. They have twelve of them throughout town. This year, they celebrate their 75th year of intelligent banking. They were originally created to assist teachers in saving and borrowing money. These days, they are open to everyone. Their commitment to educators and emphasis on financial smarts are the inspiration for their name.

We have developed a great relationship with iQCU based on our mutual love of puns (evidenced by all the marketing materials we have produced for them) and our ability to produce great signage for them every time.

You Only Need One Sign Shop

Each quarter, iQCU rolls out a new marketing campaign. In the past, they have hired us to help with

  • Save a Latte – featuring iQ branded coffee mugs
  • Crab a Great Rate – a summer theme that included graphics on sand pails
  • Doggone Low Rates – including vinyl paw prints all over the floors and counters

No Mohawk, Just Great Promotional Products!

iQCU’s latest campaign to celebrate their 75th anniversary is “Legendary Loan Rates” and what better mascot than the Pacific Northwest’s very own Sasquatch to promote it! As with previous projects, we used the iQ marketing team’s stellar designs and printed up teller signs, floor graphics, posters, deal plates, and more using our wide format digital printer.

The posters were printed on Intellicoat GF Photo paper with a luster finish. To get the perfect colors to match the marketing team’s color targets, we used the Eye1 color matching system.

For this campaign, we also produced special 75th anniversary dimensional badges that were custom-routed from 3mm PVC and feature full color laminated print faces.

In the end, iQCU was satisfied with another job done well. And, their members enjoyed the graphics marketing the newest promotion.

Do You Have a Go-To Sign Shop?

Do you have a place you always go to when you need some new signs? Or, are you always looking for a new place after having an unpleasant experience with the previous company? We recommend giving the mighty sign makers at Specialty Graphic Solutions a shot. As a full service sign shop, we can take care of every step of the sign process and provide a broad range of solutions for your job, whether you need something to tickle your customers’ punny bones or not. And, we keep your artwork on file, so when you come back to us, it’s less expensive each time

If you wanna go where everybody knows your name, contact the Mighty Sign Makers today to make us your regular, one-stop signage shop.


primary color sign I Like Comics logo on exterior glass window

I Like Comics “Jesters” Up Interior and Exterior POP Signs!

By | Point of Purchase Signs, Retail Signs, Windows and Doors


Point of Purchase Signs

You may read that title and wonder, “What are POP signs?” Nope, we’re not talking soda. POP is short for point of purchase signs”.  This popular type of signage can be found in just about any retail store. This is because it’s one of the most effective ways to let customers know about your must-have products as well as to build your brand.

I Like Comics recognized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for retail store POP signs Vancouver WA comic fans will appreciate.

We Like I Like Comics

If you are like us, when you think of comic book stores, the Comic Book Guy from The Simpsons comes to mind. Fortunately, the people at I Like Comics are not snobby and sarcastic like The Simpsons character. I Like Comics is owned by Chris and Amy Simons. Their store recently opened up on Broadway Street as a result of two smaller comic stores merging to form one larger business.

I Like Comics buys and sells original artwork, comic books, statues, graphic novels, and other collectibles. Plus, they provide deals on subscription boxes.

What We Did

When a company that is so active in our community came to us for signage, we sprang into action faster than a superhero off to save a damsel in distress. For I Like Comics, we produced a wide array of interior and exterior signs.

For the outside of the store, we created and installed a full color, laminated print logo on their front window. On the door to the storefront, we listed the hours of operation and contact information using standard vinyl lettering.

Hanging from the awning at the store entrance, we installed a double sided blade sign. This features the store’s logo print on PVC. For the actual building sign, we adhered a laminated digital print to an 8’ by 4’ three-millimeter thick Alupanel (an aluminum composite panel) and installed it directly to the exterior of the brick building.

And, to attract the foot traffic along Broadway, we fabricated an affordable A-frame/sandwich board for I Like Comics to put out on the sidewalk during business hours.

SGS really livened up the interior of I Like Comics with onomatopoeic sound effects from Marvel Comics applied directly to the painted area above the front window. We created these by using our wide format digital printer to print directly on adhesive backed vinyl.

Banners for Wizard World Comic Con

Finally, Chris and Amy asked us what we could do to help them get ready for the Wizard World Comic Con. After talking with them, we found out that they planned on attending a number of events this year, including the Rose City Comic Con, so we recommended a heavy-duty yet inexpensive retractable banner stand. These trade show displays are easy to transport and set up. Plus, they can be used to get your message across between conventions.

In the end, SGS saved the day and had another satisfied client.

Are you in need of a point of purchase signs? Vancouver, WA businesses can turn to Specialty Graphic Solutions for all of your signage needs. We take care of the entire process from start to finish. Contact us today for a free consultation and quote!