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Point of Purchase Signs

The Perfect Retail and POS Displays

By | Point of Purchase Signs, Retail Signs

Have you ever wondered why the candy bars are always next to the cash registers at grocery stores? As you watch the conveyor take your food far away from you rumbling stomach, you might be tempted to buy one of those candy bars. Maybe you do. Those candy bars are where they are for a reason. There’s a good chance you’re hungry after food shopping and once you’re in line, there’s nowhere to go but to the lonely streets of Chocolate Bar City, where everyone regrets. This precise type of marketing can be done with signs too. Using the clever deployment of retail and point of sale signs, you can increase the visibility of your products at the most beneficial place. Pick the Best Spot Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed. For example, like the candy bars at the checkout counter, you might want to put an advertisement for your member rewards service at the point of sale (POS). The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location. Pick the Best Graphics Using the right image for your…

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Grab Attention with these Retail Advertising Signs in Portland OR!

By | Point of Purchase Signs, Promotional Signs, Retail Signs

What’s the best way to get consumers interested in your products? If your items are small enough to fit in your hand, you could connect a couple of them together with a short chain and have a karate master swing them around like nunchakus. If your goods are larger, you could have children ride on the products you’re trying to sell like they’re ponies. Of course, these two solutions don’t really show off what your products are capable of, unless, of course, you sell nunchakus or ponies. Consequently, you’ll just have to rely on retail advertising signs in Portland, OR. Fortunately, Specialty Graphic Solutions has some great ideas for you. Check it out! Menu Boards Our menu boards are anything but boring. They’re a favorite in restaurants because they fulfill an array of needs, like complementing your interior décor, building your brand recognition, and displaying colorful photographs of your best-selling dishes. For easier readability, we usually group menu items by type. For instance, at your pizza parlor, we’d recommend separate sections for pizzas, calzones, subs, and more. Point-of-Sale Graphics These graphics are a real POS. No, we’re not saying their total crap. For retailers, POS means “point-of-sale.” And, POS graphics are a must if you want to encourage those impulse purchases. In addition to boosting sales for specific products, you can also use these markers to promote your customer loyalty programs or to get consumers to sign up for store credit cards. Vinyl Wall Graphics Our phone is ringing off the hook with business owners calling about wall graphics. This product is catching on because it can be used for just about anything. Since it’s less expensive, less stinky, and quicker than painting, wall murals are the perfect way to update interior designs. Wall graphics can highlight famous, attractive, and/or…

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Vinyl Wrapped Columns Advertise for Pendleton at Portland International Airport

By | Point of Purchase Signs, Retail Signs, Wild Card

Even with the best instructions possible, the easiest graphics installation job can be a hassle. Without the right tools and experience, you’ll be lucky if you just have air bubbles and creases. Most of the time, the graphics will just look off. Pendleton Woolen Mills needed an expert touch, so they contacted Specialty Graphic Solutions for vinyl column wraps for retail stores in airports. A Little Info on Pendleton Woolen Mills and Portland International Airport Headquartered on Pendleton Way in Washougal, Pendleton Woolen Mills has been a family-owned business for 150 years. The intricate patterns of their world-class woolen blankets are inspired by Native American legends and designs. They produce luxurious, lightweight 100% pure virgin wool clothing. These days, their products are available in department stores, Pendleton stores, and traditional specialty stores in the United States, Canada, Europe, Australia, Korea, and Japan. The Portland International Airport (PDX) is a local celebrity in its own right.  Ranked as America’s Best Airport by Travel & Leisure magazine for the past four years, PDX offers great food and retail options for busy travelers – including an impressive Pendleton store. What We Did for Pendleton at PDX When Pendleton approached us for help with vinyl column wraps at PDX our installation crew took flight to offer a hand. You see, the best-laid plans of mice and retailers often go awry. The marketing team at Pendleton wanted to implement a creative marketing campaign at PDX, where they have a retail store. The Plan: Wrap several large pillars in the main retail area of the airport’s departure level with graphics that showed their iconic 100% wool blankets around trees. The Problem: Installation of several of the column wraps went off without a hitch. But, they were having trouble with two of them. Since the installation wasn’t…

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Do You Have These Retail Store Signs in Portland?

By | A-Frame Signs, Banners, Point of Purchase Signs, Sidewalk Signs

There are stores and restaurants in Portland that don’t have any identifying markings. They instead rely on word-of-mouth and online publicity. And, even then, they need to have extraordinary products and services to keep people coming back. This might work if you’re trying to market to hipsters, but these enterprises are the exception rather than the rule because they’re essentially missing out on attracting foot traffic and building their brand in favor of creating a mystique that generally fades in time. On the other hand, you stand out in a crowded marketplace when you put retail store signs in Portland, Oregon to work for you. Fortunately, Specialty Graphic Solutions has markers that will attract your target audience, even if it’s hipsters. A-Frame Sidewalk Signs A-frame sidewalk signs are the land mines in retail war. They’re what you’re trying to get consumers to run into and take notice of. We recommend putting these in any areas that get a lot of foot traffic. These signs are ideal for displaying your store’s name, logo, and colors to boost your brand awareness. You can also use them to list your products and services. Bars and restaurants use these signs to promote their daily specials. Swooper Flags Swooper flags are great for catching the eye and bringing attention to your storefront. The wind from passing cars or the many Pacific Northwest storms keep your message flapping. And, the flags can be quite tall, so they’re visible from great distances. Swooper flags are the perfect way to promote annual sales events. And, we can provide you with a number of different fabric flags to install on the tip-proof post. For instance, when it is near the holiday season, one of our clients likes to use a flag to promote their gift wrapping services. Exterior Hanging…

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Retail Stores Signs in Portland: When Only the Best Will Do!

By | Point of Purchase Signs, Retail Signs

There are a lot of ways to get people to come to your store. You can advertise your products at ridiculously low prices then have a large alligator guarding the items so you don’t have to sell them at a loss. You could convince the local election board to make your store a polling location. Or, you could just have Specialty Graphic Solutions create sweet exterior signs for you. Anyway, we’re not here to talk to you about ways to get people into your store. Today, we’re going to show you how to get people to flash their plastic once they’re inside your shop by examining the ABCs (“always be closing!”) of retail store signs in Portland, Oregon. Wall Graphics We’re getting an increasing number of calls from retailers looking for vinyl wall graphics. This is because they can be used for just about anything. Digitally printed wallpaper is the ideal way to change your interior décor since it’s faster, more affordable, and less stinky than painting. Showcase people enjoying your products with wall murals. Or, point the way to bestsellers and sales items with wayfinding wall decals. Point of Purchase Graphics When we’re given longer to think about buying something, we sometimes talk ourselves out of it. But, in the spur of the moment, we fill our carts with banana slicers and spider catchers. If you’re interested in driving those “spur of the moment” purchases, point of purchase signs are a must. POP markers are also ideal for promoting deals that are only available at your register, like signing up for store credit cards. Cardboard Cutouts and Banner Stands Banner stands and cardboard cutouts are both excellent additions to your retail space indoors and out. They help you advertise big promotions. For instance, if you have a “50% off when…

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Need Signs for Your Retail Promotion? iQ Credit Union Does it with Style!

By | Point of Purchase Signs, Retail Signs

You can’t expect to cash in on the same promotion year after year. You’ve got to mix it up. iQCU realized this, so they called in the experts at SGS for point of purchase signs for Vancouver. iQCU? Is This a Test? No! iQCU isn’t some sort of test where people can see how smart you are. It’s one of our favorite clients: iQ Credit Union. They have more than a dozen branches throughout Southwest Washington. Since they were first founded in 1940, our financial friends have demonstrated a commitment to the educational community and the region as a whole. Their goal is to improve everyone’s financial intelligence. When such a valuable member of the community needed signs for retail promotions in Vancouver, they knew they could bank on SGS for help. If you did the math, you may have noticed that iQCU is celebrating their 75th year of serving the area. Each quarter they update their promotions, and for the latest quarter, the brilliant marketing team at iQ added even more fun and whimsy to their “legendary” theme. How We Took iQCU’s Promotion to Mythical Proportions For the new campaign at iQCU, they’re entering members who refer a friend into a drawing for a new kayak. So, of course, their mascot Sassy the Sasquatch simply had to take the kayak for a test drive. Now, at each iQ branch, you can find Sassy in a bright red personal flotation device, holding a summertime iQ drink Coolie in one hand, and a paddle in the other while sitting in a bright red kayak. Above new posters that showcase monstrous membership benefits, you can see amazing deals billowing from Mount St. Helens. Deal plates at each teller station highlight explosive loan rates. And, Gush Gush the Lacamas Lake Monster is the…

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Retail Store Signs That Sell! We Promise!

By | Inside Signs, Point of Purchase Signs, Walls Graphics

So, you’ve spent the money on entertaining advertisements that have people talking about your shop. You have outstanding exterior signs that get the attention of passersby and direct consumers to your store. Now, that you’ve gone to all the effort of getting potential customers through your door, how are you going to convince them to take out their wallets and “make it rain”?  One way to loosen those purse strings is with interior retail store signs for Vancouver, WA. Today, we’ll look at some of the best options for your business. Point of Purchase Graphics Let’s face it: there are some purchases that we make that we probably wouldn’t have made if we’d had a little bit longer to think about what we were doing. If you sell items like this, the best place to promote them is right next to your register with point of purchase signs for Vancouver, WA right. POP signs are also perfect for advertising deals that are only available at checkout, such as store credit cards. Menu Boards Just about every restaurant has menu boards. Along with featuring the branding of the eatery, they’re designed to include vibrant images of top selling specialty dishes while matching the interior décor. For easy readability, menu items are often grouped by dish types. For example, beverage options are often listed separately from food selections. After all, you don’t want customers thinking that you serve a Pepsi sandwich (patent pending)! Posters Through the magic of posters inside your store, you can transform consumers into customers alchemy-like. And, when you combine your efforts with images evocative of a special promotion or seasonal sale, you really put shoppers in the buying mood. Display these signs at your registers and near the shelves where you stock targeted products. Wall Graphics Vinyl graphics…

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Don’t You Want a Sign Company Where Everyone Knows Your Name?

By | Point of Purchase Signs

Choosing a service provider or store you’re familiar with is always a good idea. To illustrate our point, let’s talk about your hair. Chances are you have someone who regularly clips, styles, or shaves your hair. Why do you keep going back to the same person? In all likelihood, you have developed a relationship with them: they know exactly what you want, and you trust them not to accidentally give you a mohawk. Now, the same goes for other businesses you frequent. Once you develop that bond, it makes future interactions easier and less stressful. iQ Credit Union, living up to their name, recognized that we always seem to be on the same wavelength, so they continue to trust us not to give them an unwanted mohawk…and to supply them with point of purchase signs Vancouver WA pays attention to. iQCU Is Everywhere! As you traveling around Vancouver, you‘ve likely come across some of iQ Credit Union’s branches. They have twelve of them throughout town. This year, they celebrate their 75th year of intelligent banking. They were originally created to assist teachers in saving and borrowing money. These days, they are open to everyone. Their commitment to educators and emphasis on financial smarts are the inspiration for their name. We have developed a great relationship with iQCU based on our mutual love of puns (evidenced by all the marketing materials we have produced for them) and our ability to produce great signage for them every time. You Only Need One Sign Shop Each quarter, iQCU rolls out a new marketing campaign. In the past, they have hired us to help with Save a Latte – featuring iQ branded coffee mugs Crab a Great Rate – a summer theme that included graphics on sand pails Doggone Low Rates – including vinyl…

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I Like Comics “Jesters” Up Interior and Exterior POP Signs!

By | Point of Purchase Signs, Retail Signs, Windows and Doors

You may read that title and wonder, “What are POP signs?” Nope, we’re not talking soda. POP is short for “point-of-purchase.” And, this popular type of signage can be found in just about any retail store. This is because it’s one of the most effective ways to let customers know about your must have products as well as to build your brand. I Like Comics recognized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for retail store POP signs Vancouver WA comic fans will appreciate. We Like I Like Comics If you are like us, when you think of comic book stores, the Comic Book Guy from The Simpsons comes to mind. Fortunately, the people at I Like Comics are not snobby and sarcastic like The Simpsons character. I Like Comics is owned by Chris and Amy Simons. Their store recently opened up on Broadway Street as a result of two smaller comic stores merging to form one larger business. I Like Comics buys and sells original artwork, comic books, statues, graphic novels, and other collectibles. Plus, they provide deals on subscription boxes. What We Did When a company that is so active in our community came to us for signage, we sprang into action faster than a superhero off to save a damsel in distress. For I Like Comics, we produced a wide array of interior and exterior signs. For the outside of the store, we created and installed a full color, laminated print logo on their front window. On the door to the storefront, we listed the hours of operation and contact information using standard vinyl lettering. Hanging from the awning at the store entrance, we installed a double sided blade sign. This features the store’s logo print on PVC. For the actual building…

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