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Custom Trade Show Displays in Vancouver WA for Consulting Firms

By | Pull Up Banners, Trade Show Displays, Trade Show Graphics | No Comments

Sponsoring a local event is a great way to give back to the community. However, just because you’re being benevolent in your giving, it doesn’t mean that you can’t also use this opportunity to boost your organization’s name recognition. One way to get your brand out there is with event displays. Salsbury & Co wanted to make the most of their upcoming event, so they contacted Specialty Graphic Solutions for trade show banner stands in Vancouver, WA.

What Is Salsbury & Co?

No, Salsbury & Co isn’t a company that specializes in Salisbury steaks, though you may want to get some lunch soon if your mind went there. Salsbury & Co is actually an organization that was created to help small business owners realize their unique goals.  April Salsbury founded the company, which employs a team of talented consultants who help small businesses avoid common pitfalls and build solid foundations for success.

When such a dynamic local enterprise came to us for custom trade show displays in Vancouver, WA, we jumped at the chance to help. They were sponsoring a golf tournament and needed some marketing displays to show off what they’re capable of. Fortunately, they contacted the right signage professionals for the job.

We Gave Them the SGS Treatment

When we met with Salsbury, they already knew exactly what they wanted. They‘d already worked with the superb graphic designer and one of our favorite people, Lori Reed at Reed Creative, on a design for their displays. They wanted us to take the graphics and apply them to a retractable banner and a smaller tabletop easel stand. We said “Aye aye, captain!” and got down to work.

First of all, we took the designs and printed out a huge 31.5” by 83.25” vertical banner with vibrant full-color graphics using our state of the art large format digital printer. The banner was created to be used with the Orient 800 silver retractable banner stand. Since this banner is tall enough to start at center for the Portland Trailblazers, the mighty sign makers here at SGS really appreciate that the Orient 800 has a great feature that allows not-so-tall customers to use a telescoping pole to push the stand up to its full height after the graphics are attached. This is opposed to having to find something, or someone, to stand on to reach all the way up to the top of the 83” display.

Next, we printed out an 11” by 17” glossy print for the table top display. This was mounted to a 3/16” foam board with a handy fold-up easel back. It shows off their message at the show really well. Plus, it’s incredibly easy to fold up and pack away for the next event!

In the end, Salsbury & Co was completely satisfied with the work we did. Hole in one!

Do you have an upcoming event that you’d like to take full advantage of with your marketing message? Contact the mighty sign makers at SGS today for a free consultation on trade show displays!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Event Signs and Graphics for Fall Festivals in Vancouver WA

By | Banners, Event Signs and Graphics, Pull Up Banners | No Comments

It’s too warm and sunny to think about fall, right? Well, not to be a Debby Downer, but the rain will be back eventually. We still have plenty of great weather ahead, but it doesn’t hurt businesses to prepare for the many fall events in Vancouver. Each fall, there are dozens of festivals and other events in the area, and when you take part in these, you really increase your company’s exposure. Thankfully, Specialty Graphic Solutions is here to help you build your brand awareness with signs and graphics for fall festivals in Vancouver, WA.

Table Throws

No, table throws aren’t the hottest new festival game to hit the Pacific Northwest. They fabric covers that provide a smart way for you to market your brand while camouflaging ugly brown tables and hiding the boxes you use to carry your marketing materials. We add custom colors and prints to the throws to get your message across. They’re essentially the Dude’s rug of event graphics: they’ll really tie your booth together.

Canopy Tents

Outdoor events in the fall in Vancouver are like a box of chocolates: you never know what you’re gonna get…when it comes to the weather. You might get a lot of rain, or summer may not want to give up, and the sun’s rays could be beating down. You don’t have to worry about either of these scenarios when you have a canopy tent. The easy to assemble and transport tents are typically ten feet by ten feet, which will comfortably protect five people from Mother Nature’s rage.

A-Frames

In Historic Downtown Camas, you can expect plenty of foot traffic during the Annual Pumpkin Pageant. Vancouver businesses along Main Street get a lot of patrons during the Drink This! event. How can you get the attention of these consumers? You could try landmines, but that’s not the kind of attention you want. We recommend A-frame sidewalk signs. They get right in the way of pedestrians and force them to read your marketing message.

Banners

Every year, dozens of groups participate in the Lough Legacy Veterans Parade at Fort Vancouver. Show your support for our veterans and troops by displaying a banner thanking them for their service whether you’re part of the parade or not.

Retractable banner stands are popular for booths at fall festivals. They’re easy for one person to set up, and they provide an attractive display solution. They’re even more helpful when you use the stand to display a banner!

Flags

Whether you’re exhibiting at an event or the event is coming to you, feather flags do an excellent job of catching the eyes of everyone around. We can customize the flag to feature your unique branding, or the flag can simply spell out your best-selling products or services.

This is just a taste of what we can do to help your organization stand out at any event. If you wanna learn more about custom signs and graphics for fall festivals in Vancouver, WA, give the mighty sign makers at SGS a call today for a free consultation.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Retractable Banner Stands: Not Just for Trade Shows!

By | Banners, Pull Up Banners, Retractable Banner Stands | No Comments

For the most part, companies only dust off their retractable banner stands when trade show season comes along. Once their convention is over, the banners are tossed back into a closet and forgotten about until Seth in marketing has another event. At Specialty Graphic Solutions, we believe in unlocking retractable banner stands from their storage prisons and letting them market all year round. After all, we’re all about responsibly-raised everything in the Pacific Northwest, why not use free-range retractable banner stands?

To help you learn more about how to best utilize retractable banner stands in Vancouver, WA, we put together this little guide. Here are some of the best uses:

Retail Marketing

We have discussed the benefits of using a variety of wall signs in retail stores to promote particular departments or seasonal lines. However, you may not have space on your walls. When you need something small and temporary or your lease doesn’t allow you to install more signs, a retractable banner stand will save the day. It’s the perfect way to promote your new gluten-free product line.

Welcome Signs

A welcome sign displayed in your reception area is the ideal way to put your banner stand to work for you. Guests will see the stands each time they enter your lobby. In addition, without spending an arm and a leg on something permanent, you add a colorful splash to your interior design. And, you can change out the banner as your décor changes or if you just get tired of the artwork. It sure beats redecorating your entire office!

Backdrops

Retractable banner stands don’t always have to be front row center. They also work behind your receptionist’s desk as a backdrop. This is just another trick to spiff up the décor in your lobby area.

POS Displays

No, POS doesn’t stand for “piece of #$%&.” These are “point of sale” or “point of purchase” displays that allow retail marketers to attraction attention to specific products or services. You can highlight some of the special benefits and features of your wares to people waiting in line. When consumers come to your store, they’re usually in a buying mood. Help focus their buying energies with retractable banner stands.

Informational Panels

Nobody wants to stand there and read a plain panel with a wall of text. With simple to understand banner stands with flashy graphics, you’ll catch the eyes of more people. You find retractable banner stands used as informational panels in a diverse array of venues including sports arenas, museums, airports, and office buildings.

These are just a few of the clever ways our clients take advantage of the benefits of retractable banner stands. If you have other ideas in mind, please share them with us!

Our mighty sign makers would love to help you make your ideas a reality. If you’d like more information about using banners for trade show as well as non-trade show purposes, please contact SGS today for a free consultation on retractable banner stands in Vancouver, WA.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Learn How We Make Our Retractable Banner Stands!

By | Pull Up Banners, Retractable Banner Stands | No Comments

Our clients frequently have three requests when they come to Specialty Graphic Solutions for trade show displays. They want something that’ll work like a siren song and bring in attendees for a closer look. They want their exhibit to be affordable. And, they want it to last for years to come. Oh yeah, and they need something that they can put together easily on their own.

All of these criteria and more are met by retractable banners stands for Vancouver, WA. But, how do they work? Are they right for your purposes? These questions and more will be answered in today’s blog post!

How We Make Your Retractable Banners

Customers are usually pretty surprised to find out that the graphics in their retractable – or pull up – banner stand are interchangeable. To demonstrate the wizardry behind the banners, we thought it would be interesting to show you how to assemble retractable banner stands with new graphics:

-First, we print the graphics on special anti-curl pop-up banner stock and trim it to size. This is a smooth vinyl with a matte finish. It rolls back into the stand nicely when you’re done. And, since there isn’t a high-gloss finish, the lights don’t glare off the beautiful artwork.

-Next, we unlock the tension mechanism in the base of the banner stand and clamp the stand to our production table.

-We then position the graphics and attach the bottom of the print to the tension mechanism in the base.

-The top rail of the stand is attached to the top of the graphics.

-Next, we lock the tension mechanism back into place so the graphics will roll smoothly back into the banner stand.

-Finally, we set up your banners so they look great and help your organization get noticed!

When your old graphics are no longer relevant or you just want to update your message, we just remove the old graphics from the tension mechanism and the top rail then put the bright, shiny (non-glare) new graphics into place.

“But, Why Should I Even Use a Retractable Banner?”

Now that you have the “how,” we want to give you the “why.” In addition to being affordable, portable, and customizable, here’s a quick breakdown of some additional benefits:

  • Protect Your Graphics – For many of our banner stands, the aluminum base is cushioned with padded nylon. This protects your banner from being harmed.
  • Versatility – We mentioned trade shows, but they’re not the only place you will find these signs. They’re also ideal for fundraisers, sporting events, retail shops, the reception area of your headquarters, schools, restaurants, presentations, and any public place.
  • Reliability – You can be sure your banner will still keep you looking great for years to come since we source our materials from the best in the business.

Not all banner stands are created equal. Call SGS to find out about our stands that come with lifetime warranties if you plan on using this hardware a lot. To get started on a retractable banner of any variety, contact us for a free consultation!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Budgeting Tips for Your Next Trade Show

By | Pull Up Banners, Trade Show Displays | No Comments

The cost of buying an exhibit space at a trade show is just one of many expenses when it comes to attending a convention. There’s also travel and lodging, show services, exhibit design and construction, exhibit shipping, and the price of enough Frappuccinos to keep you on your feet and engaging prospective leads from the time the doors open until they close.

We recently came across a “Budgeting for Dummies” article in EXHIBITOR Magazine that included a lot of great information for figuring out how expensive your next trade show experience will cost you. We encourage you to read the entire article, but for those of you who are time strapped, here’s our tl;dr (“too long; didn’t read”) collection of budgeting tips for trade shows.

Three Main Budgeting Strategies

When you need to make a quick ballpark estimate of how much to budget for a trade show, use one of these three strategies:

  1. Cost-per-Square Foot Calculation – Average your past exhibiting costs to get an idea of future costs. To do this, you add up the costs associated with each of the previous year’s shows and divide each by the booths’ square footage. You then multiply this average by the number of square feet you will have at the upcoming show.
  2. Cost-per-Lead Calculation – Average the cost per lead from past shows to get your future expenses. You do this by dividing the costs of past events by the number of leads they generated. You then multiply this number by how many leads you expect at the upcoming show.
  3. Space-Cost Calculation – One of the fastest and least scientific ways to determine how much you can expect to spend is to multiple the exhibit space cost by three. Why’s that? Industry surveys show that the typical exhibitor spends three times the space cost for the entire event.

Some Rules of Thumb

For every 50 square feet of open exhibit space, you should plan on having one exhibit staffer. If you have specific spots that need nonstop coverage, you need extra staff. This includes presentation areas, a reception counter, hospitality areas, and demo stations. You may also need added coverage for competitor analysis, breaks, client meetings, and conference sessions. To cover the costs of Internet, hotel, air travel, miscellaneous tips, food, and ground transportation for a three day event, budget between $2,000 and $2,500 per employee.

Installation generally takes twice as long as dismantling your booth. That said, estimate two hours of setup for every ten linear feet of a custom or modular exhibit and an hour for every ten feet of a linear booth with a pop-up or banner stands. And, estimate one hour total installation and dismantle time for every eight square feet for a large, complex island or peninsula exhibit.

Of course, when it comes to creating a booth that is simple to assemble, you can rely on the mighty sign makers at SGS. We’ve been known to travel to local trade shows to setup clients’ displays for them. If you’re interested in learning more about how to budget for your trade show displays, contact us today for a free consultation and estimate! We might even be able to tell you how many Frappuccinos to order!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

The Amazement Continues with Eco-Friendly Banners Made from Recycled Banner Material!

By | Pull Up Banners, Tents Events Banners Flag | No Comments

What can plastic bottles be used for? First off, you often see people carting around a plastic bottle with their beverage of choice, whether it’s artisanal New York City tap water or carbonated, dyed high fructose corn syrup water. Once you’re done with your drink, you just toss it into the Columbia to let it make its way to the giant trash island in the Pacific, right? We sure hope not!

Nowadays, most of us understand the importance of reducing, reusing, and recycling our waste. When you toss your plastic bottle into the recycling bin, there’s now a chance that it could be used to create an attention grabbing banner for your business. Witchcraft, you say? Please don’t get the angry mob together before you read a little more about banners made from recycled materials in Vancouver, WA.

Banners Made of Weaves of Green

We turn to Aurora Specialty Textiles Group, Inc. for our green banners. They have an environmentally-friendly line of printable textiles known as Weaves of Green. Specifically, we use the Act II banner stock made from 100 percent post-consumer recycled polyester. The polyester for these banners comes from plastic drinking bottles.

“No Way! Show Me What You’ve Done with This Material!”

Your wish is our command! We’ve recently completed three projects using Weaves of Green. A new restaurant in Minneapolis, Minnesota, Sandcastle, came to us for a construction site banner. They were opening a location in a city park and wanted a sustainable way to announce the new place to eat.

Also in Minnesota, this time in Northfield, we had clients in need of a way to congratulate the recent graduates of St. Olaf College’s Environmental Studies program. A single use banner made from scratch wouldn’t do. The post-consumer recycled polyester was just the ticket!

Our Latest Green Project

Our latest project was completed just last week. Methow Cycle & Sport of Winthrop, WA needed eco-friendly banners to help commemorate a decade of providing the Methow Valley with ski and bike products and repairs. Located on State Route 20, they offer services, knowledge, and items for skiers and cyclists of all skill levels.

For this job, Corin McDonald at EVRYBDY, a brand communication and design studio, supplied us with the design for the banner. We then rendered the graphics on a 72” tall by 24” wide banner featuring pole pockets at both the top and bottom for easy display. As you can see from the photos, this material looks more like fabric than the usual vinyl banners. Plus, Act II is a very tightly woven product, so even in the sun, Methow Cycle & Sport can count on the color holding and never getting washed out.

In the end, they were completely satisfied with the finished product, and the mighty sign makers at SGS were mighty please to do what we can to be more sustainable!

If you’re interested in using these lean, green branding machines to market your enterprise, contact SGS today for a free consultation on eco-friendly vinyl banners for Vancouver, WA.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Trade Show Displays & Graphics Faded? Invest in the Best

By | Pull Up Banners, Tents Events Banners Flag, Trade Show Displays | No Comments

Have you ever paid for a spot at a trade show and discovered they’ve stuck you in Timbuktu because it’s your first time at the event? You go out for coffee and get more leads waiting in line than all day at the show. With trade show season in full swing, it’s not too late to update your look to drive attendees to your booth wherever it’s located. After all, even Timbuktu is a popular tourist destination.

Must Have Trade Show Displays

If you show up with outdate, old, tattered, or mustard and ketchup stained displays and you are not attending a hot dog convention, there is a good chance you could hurt your enterprise’s reputation. This makes it imperative that you make sure your displays are always trade show ready. If you’re in need of an update, here are today’s top picks:

Retractable Banners

Retractable banners are the Louie Armstrong of trade show displays: classic, versatile, and always on point. They’re a must if you want to have a successful show presentation. These banners make the setup of an exhibit quick and simple even if you’re working alone. They easily retract into the bottom cassette for simple storage, and we digitally print whatever you want onto the banner. They also work great in your lobby after the event.

Back Walls and Table Throws

With back walls, you can separate your booth from the exhibit space right behind you. Plus, they invite attendees closer for a better look as well as draw them to your tables for more information. Allow your back walls to complement your table throws. By keeping the colors and customized prints the same, you’ll get a harmonious look that is interesting and aesthetically pleasing. Plus, it’ll help build your brand!

Floor Graphics

Much like one might follow traffic signs to get to Timbuktu, you can use floor graphics to direct trade show traffic to your back corner booth. Next time you walk around a mall or other retail area, pay attention to where your eyes are directed. Most of the time these days, you’re looking down at your smartphone. Floor graphics are at the new line of sight. Use this knowledge to your advantage.

Backlit Displays

You’ll definitely stand out with custom backlit trade show displays. Vancouver WA exhibitors can count on these to be easy to assemble and transport, and our bold designs will show attendees that you’re a professional business on the cutting edge of your industry.

Truss Systems

You’ll dominate the show floor with the contemporary, industrial, bold look of a truss system. They can be put together by one person without the use of tools. And, they can be reconfigured to fit your exhibit space as you go from one event to the next.

These are just some of the trade show solutions we offer. We didn’t even mention our counters, kiosks, and monitor stands (until now!) No matter your display choice, we can outfit your booth with custom trade show graphics Vancouver WA will remember. If you’re ready to be the star of your next trade show, contact the mighty sign makers at Specialty Graphic Solutions today!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

5 Reasons To Use Retractable Banners

By | Pull Up Banners

Five Reasons to Use Retractable Banners

Take your show on the road!  Or display your message close to home!  Either way, a retractable banner is an essential tool for getting your message noticed.  These 5 things make retractable banners – or pull up banners – a great marketing aid.

 The National Society of Tax Professionals' banner stand is the EZ version of trade show displays!

The National Society of Tax Professionals’ banner stand is the EZ version of trade show displays!

Easy to set up

Have a minute?  That literally is all you’ll need to set up most retractable banners.  Take the stand out of the carry case, take the telescoping pole out of the case and insert it into the stand, pull up the banner and hook it to the top of the telescoping pole.  That’s it!  You’ve got a great looking and effective display without breaking a sweat.

Easy to transport

Once you’re done, use the spring mechanism in the base to roll the graphic back up into the stand, put the telescoping pole away and use the travel case to store everything easily.  Most travel cases have a shoulder strap as well as a handle so it’s easy to put it in your car, take it with you to the airport or box it up with other display materials.  And it only weighs a few pounds – so no need for extra reps in the gym just so you can carry your banner stand to the next show.

 The Humane Society has multiple banners to maximize their message. They can be used together in a large area or separately for smaller events.

Available in lots of sizes & shapes

Need something to fill the back wall of a 10′ booth?  Got it.  Have just a table top to work with?  No problem.  Most banner stands are about 30″ – 36″ wide and 76″ – 86″ tall.  But these pull up banners come in all kinds of shapes and sizes.  From a 24 inch tall table top model to a giant 8 foot wide display,  we can create just the right banner display for your space and message.  There are even double sided stands so you can put your message out there coming and going.

Can be combined or used on their own

Want to make it a combo?  No fries with a smart, healthy combo of banner stands that create a bigger, bolder image for your display.  And with some thoughtful design, multiple banner stands can be used as a group or as individual messages to make your marketing dollars go further.

They’re changeable

Just in case your sign company didn’t tell you – those banner graphics can be changed out so you don’t have to buy new hardware every time you need to change the message.  Savvy buyers look for retractable banner stands with more robust hardware that will last longer and save money over time.


Make it a banner year for your business

Got an upcoming trade show or seasonal event?  Need help finding a great way to get noticed? Contact us for creative, effective signs and visual displays. You can reach us at 360-635-5556 or at 503-766-3331 to get started on your project. Or e-mail us at hello@sgsgraphic.com

We even deliver — on our promises and via FedEx and UPS!!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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