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Retail Signs

Why are Retail and POS Displays so effective?

By | Point of Purchase Signs, Retail Signs


POS – Point of Sale Marketing

Point of Sale signs (POS) or Point of Purchase (POP) signs gets your message to your customers while they are in your establishment.  The best way to engage and captivate customers is with dynamic in-store displays.  We sometimes call them Retail signs, but they are effective ways for businesses and organizations to promote internal messages to employees and visitors.  Point of sale signs like menu boards, promotional signs, posters, cut-outs and floor graphics are a very effective tool for marketing.

Point of Sale signs take on many forms.  Some of the most popular include:

  • Menu boards
  • Floor Graphics
  • In-store signs
  • Modular displays for rack cards and printed materials
  • Countertop displays
  • Hanging signs
  • Posters
  • Banners
  • Full-size cutouts (Lifesize Sasquatch anyone?)

Why is POS marketing so effective?

In a nutshell, boredom.  POS marketing gives a person somewhere to direct their attention when they are not otherwise engaged.  Drawing attention is the first and most critical step in marketing.  Your exterior signage and graphics effectively brought someone to you.  They are right where you want them, at your counter, and while they wait for you they will look around.  Because waiting is tedious people want to stay engaged.  Point of Sale marketing engages, informs and creates opportunities for you to sell products and services that the customer doesn’t know exists.  Modular displays for rack cards are a great example.  They invite the customer to learn.

Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed.  It’s a learning process.  Make it as simple as possible for people to learn as much about what you do and sell!

The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location.

Pick the Best Graphics

Using the right image for your retail and POS signs is important. You’ll want to be smart about what images you display. You’ll want to showcase your top-selling items, the one’s that bring people back. Particularly if you own or operate a restaurant, the choice of images can be enticing enough to up-sell items without even pushing your guests.

For example, if you use a menu board at the POS in your restaurant, a couple of alluring images of your best-sellers will encourage people to buy them. Or advertising your margarita special with a cool and refreshing graphic at the tables of your eatery can boost your margarita sales with minimal effort.

Retail and Point of Sale Signs Just for You

When it comes to retail and point of sale signs, smart solutions work well. At SGS we’re mighty smart. We make sure that your retail and POS signs suit your needs perfectly, have the images you need and can work where you need them to work. That’s why we provide multiple options for these signs. Menu boards, magnets, posters: whatever type of signage will fit your POS, we can provide a perfect solution.


Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Grab Attention with these Retail Advertising Signs in Portland OR!

By | Point of Purchase Signs, Promotional Signs, Retail Signs | No Comments

What’s the best way to get consumers interested in your products? If your items are small enough to fit in your hand, you could connect a couple of them together with a short chain and have a karate master swing them around like nunchakus. If your goods are larger, you could have children ride on the products you’re trying to sell like they’re ponies.

Of course, these two solutions don’t really show off what your products are capable of, unless, of course, you sell nunchakus or ponies. Consequently, you’ll just have to rely on retail advertising signs in Portland, OR. Fortunately, Specialty Graphic Solutions has some great ideas for you. Check it out!

Menu Boards

Our menu boards are anything but boring. They’re a favorite in restaurants because they fulfill an array of needs, like complementing your interior décor, building your brand recognition, and displaying colorful photographs of your best-selling dishes. For easier readability, we usually group menu items by type. For instance, at your pizza parlor, we’d recommend separate sections for pizzas, calzones, subs, and more.

Point-of-Sale Graphics

These graphics are a real POS. No, we’re not saying their total crap. For retailers, POS means “point-of-sale.” And, POS graphics are a must if you want to encourage those impulse purchases. In addition to boosting sales for specific products, you can also use these markers to promote your customer loyalty programs or to get consumers to sign up for store credit cards.

Vinyl Wall Graphics

Our phone is ringing off the hook with business owners calling about wall graphics. This product is catching on because it can be used for just about anything. Since it’s less expensive, less stinky, and quicker than painting, wall murals are the perfect way to update interior designs. Wall graphics can highlight famous, attractive, and/or successful people enjoying your products. After all, who doesn’t want to be like famous, attractive, and/or successful people?

Banners Stands and Cardboard Cutouts

Both outdoors and in, cardboard cutouts and banners stands are smart additions to your retail shop. They’re often used to promote big sales. For example, you could use a big cutout of Damian Lillard to advertise your special giveaway any time a Portland Trail Blazer records a triple double. Get the word out about the deal by putting your information in the way of foot traffic.


Within each poster we produce, there lies the power to magically turn your average Joe into a loyal customer. Also, when you combine these efforts with images evocative of the seasons, you really drive shoppers into a buying frenzy. We can mount these posters on stands near your registers or specialty products or install them on walls.

Put Our Mighty Sign Makers on the Case

Call SGS first to discuss what markers you’ll need for your advertising campaigns. We’ll work with your vision and budget to come up with suggestions that are specific to your goals. To get started on some retail advertising signs in Portland, OR, pick up the phone or do some clicking below today!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Vinyl Wrapped Columns Advertise for Pendleton at Portland International Airport

By | Point of Purchase Signs, Retail Signs, Wild Card | No Comments

Even with the best instructions possible, the easiest graphics installation job can be a hassle. Without the right tools and experience, you’ll be lucky if you just have air bubbles and creases. Most of the time, the graphics will just look off. Pendleton Woolen Mills needed an expert touch, so they contacted Specialty Graphic Solutions for vinyl column wraps for retail stores in airports.

A Little Info on Pendleton Woolen Mills and Portland International Airport

Headquartered on Pendleton Way in Washougal, Pendleton Woolen Mills has been a family-owned business for 150 years. The intricate patterns of their world-class woolen blankets are inspired by Native American legends and designs. They produce luxurious, lightweight 100% pure virgin wool clothing. These days, their products are available in department stores, Pendleton stores, and traditional specialty stores in the United States, Canada, Europe, Australia, Korea, and Japan.

The Portland International Airport (PDX) is a local celebrity in its own right.  Ranked as America’s Best Airport by Travel & Leisure magazine for the past four years, PDX offers great food and retail options for busy travelers – including an impressive Pendleton store.

What We Did for Pendleton at PDX

When Pendleton approached us for help with vinyl column wraps at PDX our installation crew took flight to offer a hand. You see, the best-laid plans of mice and retailers often go awry. The marketing team at Pendleton wanted to implement a creative marketing campaign at PDX, where they have a retail store.

The Plan: Wrap several large pillars in the main retail area of the airport’s departure level with graphics that showed their iconic 100% wool blankets around trees.

The Problem: Installation of several of the column wraps went off without a hitch. But, they were having trouble with two of them. Since the installation wasn’t going as well as hoped, we found out on a Monday afternoon that they needed someone to install the new graphics that night since the number of travelers is smaller at night.

The Solution: Call in the mighty sign makers at SGS! Our super power is making our customers happy! Taylor and Jason arrived at PDX at 7 pm, and by 11 pm, everything was up on the pillars and looking outstanding!

The Problem 2: Electric Boogaloo: The next day (Tuesday for those of you keeping score at home), Pendleton needed us again. One of the wraps installed by another team wasn’t quite right. It needed to be reprinted and installed immediately.

The Solution 2: The New Batch: To ensure all of the columns would match, we tracked down the materials used by the other printer. One of our super suppliers overnighted the materials to us from the Bay Area. We then printed the new graphics, removed the old piece, and installed the repair piece in record time.

In the end, the client was completely satisfied with their installation and an effective marketing campaign that’s already showing outstanding results.

Do you have a graphics emergency? Don’t dial 9-1-1! Contact the mighty sign makers at SGS. We’ll fix your problem lickety split. Call today!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Floor Graphics in Vancouver WA: More Than Just Wayfinding Signs!

By | Advertising Signs, Floor Graphics, Retail Signs | No Comments

As you make your way on foot from point A to point B, what are you doing with your eyes? I mean, sure, they’re hanging out in your head seeing stuff, but in what direction are they looking? Chances are you’re taking this opportunity in your busy day to catch up with emails or social media on your smartphone. This device is probably held at waist-level – unless it’s your selfie power hour (we don’t judge). Consequently, your gaze is tilted down toward the floor.

Well, savvy marketers have caught on to this and are now using floor space to advertise to you. Sure, you may be familiar with floor graphics pointing the way to various amenities within a facility, but these days, they’re being used for so much more. Here are some excellent uses for floor graphics in Vancouver, WA.

Promotional Floor Graphics

We’ll come clean with you: floor graphics in high-traffic areas don’t last as long as vinyl graphics in other locations. We use the best materials on the market, but even they will only last you for up to a year or so if you have aggressive steppers.

To prolong the life of your floor graphics, you could lead a class in walking gently before anyone can enter your venue, or you can take advantage of floor graphics for your short-term promotions. For instance, our friends over at iQ Credit Union used paw-print floor graphics for one of their quarterly promotions. Notice that the graphics work on carpeting? That’s just the kind of wizardry you get when you contact us.

Clients Will Be Floored by Your Logo

Lobby signs are pretty cool. They let guests know they’ve found the right place and promote your brand. This is why you usually see pretty fancy logos on display on the walls of reception areas throughout town. Yet, if your foyer has a lot of empty space, you can put it to good use with a big logo floor graphic. It’ll really tie the room together.

Optical Illusions Draw Attention to Your Products

If you’re not familiar with Kurt Wenner, do yourself a favor and Google him. He’s one of the most talented 3D chalk artists out there. Wouldn’t it be awesome if you could hire him to chalk your best-selling products on heavy foot traffic areas? Most small businesses can’t afford his rates, but we have a little hack for you. We can work with talented graphic designers to produce floor graphics that mimic these works of art. We simply print them out on our state of the art, large format digital printer and install them anywhere, including on concrete, pavement, or tile.

As you can see, floors are no longer just for break-dancing. They can also serve as a great advertising, branding, and marketing location. If you’re interested in graphics that you can walk on, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on floor graphics in Vancouver, WA. Step to it!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

ATM Wraps Will Market Your Credit Union or Bank! Here’s How!

By | ATM Wraps, Credit Union Signs, Retail Signs | No Comments

Some might say that signs are everywhere and that they’re blockin’ out the scenery and breakin’ our minds. Yet, others see a sign, and it opens up their eyes because life is demanding without understanding. iQ Credit Union wanted to block out the bland “scenery” of the plain sides of their ATM machines while opening up their members’ eyes to shared branching. So, of course, they contacted their friends at Specialty Graphic Solutions for ATM wraps for credit unions and banks in Vancouver, WA.

Shout out to iQ Credit Union

If you read our blog on the regular, you probably already know a bit about iQ Credit Union (iQCU). We’ll understand if you skip to the next paragraph. For the rest of you, you should know that iQCU has been providing the area with a wide array of financial services for more than three-quarters of a century. With their background serving the educational community, they now seek to boost the financial intelligence of everyone in the region.

We never turn down a project with iQCU. We love working with their brilliant marketing team. So far, we have provided them with vehicle wraps, floor graphics, retail standups, point of purchase signs, several different cardboard cutouts, and a range of other office signs and graphics. This time, they called us up for ATM wraps for credit unions and banks in Vancouver, WA. We were happy to oblige.

Up and ATM

Our first step in the sign making process was to meet with the marketing team at iQCU. This wasn’t just because we like hanging out with them. We wanted to find out what they had in mind for this project. It turns out they had recently installed new shared banking ATMs in several of their local branches. They wanted our mighty sign makers to put vinyl graphics on the sides of the machines to help them promote this new service to their members.

Vinyl graphics could also be used to promote specific services and products at a financial institution. Or, if a bank has an ATM in a mall or convenience store, wraps would be ideal for selling particular brands or items.

Anyway, we pride ourselves on being able to wrap just about anything, but it all depends on the surface the graphics are going to be applied to. In this case, the ATMs had a laminate cabinet which was ideal for the wraps to adhere to. iQCU provided us with the design, and we printed it off on Oracal 3165RA print vinyl with an Oracal 210 Matte laminate for a non-glare finish and extra protection for the graphics. In fact, they can expect their graphics to last at least twelve months.

We installed the wraps at a time that was convenient for iQCU. Now, they have a very clean, professional message that’s visible and easy to read when members come into the credit union branch. Let’s chalk it up as another win for the mighty sign makers at SGS!

Are you interested in using unique surfaces in your venue to advertise or brand? Contact SGS today, and we’ll help you do it!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Use Retail Cut Outs in Vancouver for Ad Campaigns!

By | Retail Cut Outs, Retail Signs, Retail Stand Ups | No Comments

How much wood would a woodchuck chuck if a woodchuck could chuck wood? Well, if that woodchuck is Wood Chuck Norris, he can chuck all of the wood…and rock and any other material that gets in his way. What does this have to do with anything? This and more will be covered as we look at the retail standups in Vancouver, WA that we produced for iQ Credit Union.

You Probably Know Lots About iQ Credit Union by Now

If you’re a regular around the Specialty Graphic Solutions blog, then you are probably familiar with iQ Credit Union (iQCU) by now. If not, we recommend you keep coming back and also learn about iQCU since they’ve been serving the region for over 75 years with a broad range of financial services. They’ve continually demonstrated their commitment to the educational community as well as the Clark County area as a whole.

When iQCU calls, we answer. Well, we answer when anyone calls, but we consider ourselves lucky to have such great rapport with our credit union friends. In fact, we’ve produced floor graphics for them, many different cardboard cutouts, vehicle wraps, point of purchase signs, and various other office signs and graphics. This time, they wanted retail cutouts in Clark County, WA. We had just the solution.

What We Did for iQCU

Grabbing and keeping the attention of customers is a constant challenge for marketing teams. However, the crazy-good marketing team at iQCU makes it look easy. They regularly use life-size cutouts and standups to effectively communicate information about promotional campaigns. For this project, they initially asked us to make one standup of a plaid-shirted woodchuck they designed for a special promotion. It was such a hit that they called us up for a whole army of woodchucks: one for each branch.

A funny thing happened during the process. Without any discussion between the iQCU marketing team and the Mighty Sign Makers at SGS, we both gave the woodchucks the moniker: Wood Chuck Norris! Talk about rapport. I guess great minds really do think alike!

Anyway, for this project, we digitally printed Chuck on a gloss print vinyl stock. We then applied it to 3/16” Gatorfoam and cut it with a CNC router for a clean, professional finish. Next, we added a 36” high double-winged black easel stand. Lastly, we had Chuck himself hold a chalkboard that promotes Summer Adventure merchandise and services. Voila! Wood Chuck Norris is ready for action: smashing sales goals and slashing interest rates with roundhouse refinancing.

We Can Make All Sorts of Things

Are you interested in cutouts for your enterprise? The chances are that we can do it for you. After all, Chuck was just the latest in a string of great cutouts we’ve made for iQCU to really help them stand out. We’ve also provided them with

  • 7’ Sasquatch which modeled a fanny pack giveaway item
  • 4’ sitting Sasquatch which highlighted a kayak giveaway campaign
  • Miniature Gush-Gush Lacamas Lake Monsters tied in with the iQCU 75th anniversary of stellar service to the Great Northwest

To make your own cut out creations a reality, contact SGS today for a free consultation!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Retail Stores Signs in Portland: When Only the Best Will Do!

By | Point of Purchase Signs, Retail Signs | No Comments

There are a lot of ways to get people to come to your store. You can advertise your products at ridiculously low prices then have a large alligator guarding the items so you don’t have to sell them at a loss. You could convince the local election board to make your store a polling location. Or, you could just have Specialty Graphic Solutions create sweet exterior signs for you.

Anyway, we’re not here to talk to you about ways to get people into your store. Today, we’re going to show you how to get people to flash their plastic once they’re inside your shop by examining the ABCs (“always be closing!”) of retail store signs in Portland, Oregon.

Wall Graphics

We’re getting an increasing number of calls from retailers looking for vinyl wall graphics. This is because they can be used for just about anything. Digitally printed wallpaper is the ideal way to change your interior décor since it’s faster, more affordable, and less stinky than painting. Showcase people enjoying your products with wall murals. Or, point the way to bestsellers and sales items with wayfinding wall decals.

Point of Purchase Graphics

When we’re given longer to think about buying something, we sometimes talk ourselves out of it. But, in the spur of the moment, we fill our carts with banana slicers and spider catchers. If you’re interested in driving those “spur of the moment” purchases, point of purchase signs are a must. POP markers are also ideal for promoting deals that are only available at your register, like signing up for store credit cards.

Cardboard Cutouts and Banner Stands

Banner stands and cardboard cutouts are both excellent additions to your retail space indoors and out. They help you advertise big promotions. For instance, if you have a “50% off when the Timbers Shutout Their Opponents” deal each season, let people know about it with cutouts and banners that block their walkway!


You can magically turn shoppers into customers through the power of posters. And, you really put consumers in the buying mood when you combine your efforts with images evocative of seasonal sales or special promotions. These posters can be stuck to a wall or mounted on a stand near the shelves where you stock your specialty products or at registers.

Menu Boards

Menu boards are a fixture in most eateries. They serve several purposes, such as displaying vibrant photos of your top dishes, complementing your interior design, and boosting your brand awareness. We typically group menu items by dish type for easier readability. For example, a Mexican restaurant would have separate sections for burritos and tacos, so diners don’t end up confused by how their tortilla is folded.

Let’s Get Started

Let’s discuss the signage you’ll need for your upcoming marketing campaigns. When you contact our mighty sign makers, we’ll work with your budget and goals. We create recommendations that are specifically tailored to your vision. Do some clicking below or dial us up to get retail store signs in Portland, Oregon today!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Need Signs for Your Retail Promotion? iQ Credit Union Does it with Style!

By | Point of Purchase Signs, Retail Signs | No Comments

You can’t expect to cash in on the same promotion year after year. You’ve got to mix it up. iQCU realized this, so they called in the experts at SGS for point of purchase signs for Vancouver.

iQCU? Is This a Test?

No! iQCU isn’t some sort of test where people can see how smart you are. It’s one of our favorite clients: iQ Credit Union. They have more than a dozen branches throughout Southwest Washington. Since they were first founded in 1940, our financial friends have demonstrated a commitment to the educational community and the region as a whole. Their goal is to improve everyone’s financial intelligence.

When such a valuable member of the community needed signs for retail promotions in Vancouver, they knew they could bank on SGS for help. If you did the math, you may have noticed that iQCU is celebrating their 75th year of serving the area. Each quarter they update their promotions, and for the latest quarter, the brilliant marketing team at iQ added even more fun and whimsy to their “legendary” theme.

How We Took iQCU’s Promotion to Mythical Proportions

For the new campaign at iQCU, they’re entering members who refer a friend into a drawing for a new kayak. So, of course, their mascot Sassy the Sasquatch simply had to take the kayak for a test drive. Now, at each iQ branch, you can find Sassy in a bright red personal flotation device, holding a summertime iQ drink Coolie in one hand, and a paddle in the other while sitting in a bright red kayak.

Above new posters that showcase monstrous membership benefits, you can see amazing deals billowing from Mount St. Helens. Deal plates at each teller station highlight explosive loan rates. And, Gush Gush the Lacamas Lake Monster is the newest addition to the iQ cast of legendary characters. This Pacific Northwest legend is now featured prominently on easel signs, atop counters, in posters, and even on employees’ desks.

We used one of our favorite materials for this project: Gator Foam. It’s a high density urethane substance that is environmentally-friendly, durable, and incredibly versatile. We used 3/16” white Gator Foam that was custom cut using our CNC router for the “refer a friend” signs, Sassy and Gush Gush cutouts, and the deal clouds. We digitally printed directly onto the sign foam in full color.

At almost 40 inches tall by 32 inches wide, the Sitting Sassy required us to use two dowels fit in the molded kayak frame to keep him upright and looking great. Gush Gush was a little bit easier. All we needed was double sided tape to make her stand up. We also used double sided tape to affix the deal clouds to the clear acrylic poster holders.

The deal plates are digital prints on adhesive backed vinyl with a protective laminate. And, the easel sign also use 3/16” foam board, a great short term solution. In the end, iQCU was satisfied once again with the work our mighty sign makers performed.

Need help jump starting your newest offers? Why don’t you give SGS a call today and find out what’s possible?

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Drinkers Drawn Into The Thirsty Sasquatch with Window Graphics & Sandwich Board Sign!

By | Retail Signs, Windows and Doors | No Comments

A big hairy beast comes out of the mist. He has spent a long day toiling in the forests of the Pacific Northwest lugging around his massive feet and trying to avoid being seen, but now, he’s in need of libations. Which bar should he choose? The Thirsty Sasquatch recognized the need to advertise their business to parched consumers, so they called in the friendly and mighty sign makers of Specialty Graphic Solutions for sidewalk signs for Vancouver, WA.

What Do Thirsty Sasquatches Drink?

If the offerings at the The Thirsty Sasquatch are any indication, sasquatches have a diverse palate that includes local craft beers, small batch spirits, wine, ciders, root beer, and kombucha. Located on Main Street in Vancouver, they focus on procuring the best as well as hardest to find and most unique skillfully crafted beverages. In short – they revel in celebrating potent potables.

When such a fun new business came to us for signs Vancouver WA brew fans would notice, our mighty sign makers got right down to work. The Thirsty Sasquatch needed a sidewalk sign to attract foot traffic as well as window graphics that would help build their brand and let dehydrated Washingtonians know they’ve found the right place.

We Provided Them with Our Legendary Service

For the sidewalk sign, we used a simple two-sided A-frame construction. The Thirsty Sasquatch already had a logo, so we simply incorporated it along with the typeface into the signage. We used a simple black and white print for maximum contrast.

For the bar window graphics for Vancouver, WA, we used frosted cut vinyl to create the logo again. This gives the appearance that The Thirsty Sasquatch shelled out big money to have a professional etch their logo into the glass, but you and we know that this isn’t true. It can be our little secret. Finally, we professionally installed the vinyl in time for happy hour. The client was completely satisfied!

“I Want Sidewalk Signs!”

Do you own or manage a business that’s in an area that gets a lot of foot traffic? If so, why not put your marketing materials and branding in a spot where consumers will literally have to go out of their way to avoid it?

The classic sidewalk sign, or A-frame, is a favorite option for bars and restaurants alike. They can be used to let hungry folks know what great deals you have to offer, advertise the freshest menu options of the day, and showcase seasonal specialties, such as summer ales! You might also want to let people know about the latest wine and food pairings, the soup of the day, and happy hour specials. The possibilities are virtually limitless. SGS supplies A-frames that take inserts, dry erase boards, or even old fashioned chalk boards.

If you’re ready to attract new customers to your bar, restaurant, bistro, café, or dining room, whether they’re mythical or not, contact us today for a free quote and consultation on signage.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

primary color sign I Like Comics logo on exterior glass window

I Like Comics “Jesters” Up Interior and Exterior POP Signs!

By | Point of Purchase Signs, Retail Signs, Windows and Doors


Point of Purchase Signs

You may read that title and wonder, “What are POP signs?” Nope, we’re not talking soda. POP is short for point of purchase signs”.  This popular type of signage can be found in just about any retail store. This is because it’s one of the most effective ways to let customers know about your must-have products as well as to build your brand.

I Like Comics recognized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for retail store POP signs Vancouver WA comic fans will appreciate.

We Like I Like Comics

If you are like us, when you think of comic book stores, the Comic Book Guy from The Simpsons comes to mind. Fortunately, the people at I Like Comics are not snobby and sarcastic like The Simpsons character. I Like Comics is owned by Chris and Amy Simons. Their store recently opened up on Broadway Street as a result of two smaller comic stores merging to form one larger business.

I Like Comics buys and sells original artwork, comic books, statues, graphic novels, and other collectibles. Plus, they provide deals on subscription boxes.

What We Did

When a company that is so active in our community came to us for signage, we sprang into action faster than a superhero off to save a damsel in distress. For I Like Comics, we produced a wide array of interior and exterior signs.

For the outside of the store, we created and installed a full color, laminated print logo on their front window. On the door to the storefront, we listed the hours of operation and contact information using standard vinyl lettering.

Hanging from the awning at the store entrance, we installed a double sided blade sign. This features the store’s logo print on PVC. For the actual building sign, we adhered a laminated digital print to an 8’ by 4’ three-millimeter thick Alupanel (an aluminum composite panel) and installed it directly to the exterior of the brick building.

And, to attract the foot traffic along Broadway, we fabricated an affordable A-frame/sandwich board for I Like Comics to put out on the sidewalk during business hours.

SGS really livened up the interior of I Like Comics with onomatopoeic sound effects from Marvel Comics applied directly to the painted area above the front window. We created these by using our wide format digital printer to print directly on adhesive backed vinyl.

Banners for Wizard World Comic Con

Finally, Chris and Amy asked us what we could do to help them get ready for the Wizard World Comic Con. After talking with them, we found out that they planned on attending a number of events this year, including the Rose City Comic Con, so we recommended a heavy-duty yet inexpensive retractable banner stand. These trade show displays are easy to transport and set up. Plus, they can be used to get your message across between conventions.

In the end, SGS saved the day and had another satisfied client.

Are you in need of a point of purchase signs? Vancouver, WA businesses can turn to Specialty Graphic Solutions for all of your signage needs. We take care of the entire process from start to finish. Contact us today for a free consultation and quote!


Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.