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Why Color Matters in Marketing

By | Best Colors for Signs, Sign Color Management

What brands come to mind when you see the color brown? You likely think of UPS or maybe m&ms. Red may inspire thoughts of Coca-Cola or YouTube. And, you may have a hard time blocking out visions of the Golden Arches of McDonald’s when you envision yellow. I’m not some sort of crazy mind reader, so please stop yelling at me to get out of your head. This is all just part of the psychology of colors that marketing powerhouses have spent millions or maybe even billions to try and understand. Fortunately, we’ll let you read this blog for free to aid you in using the right colors in your signage in Vancouver, WA.

Let’s Throw Some Numbers at You

A recent study at the University of Amsterdam found that 67 percent of children two and three years of age were able to correctly match products and logos. This number jumped to 100 percent for eight-year-old kids. Since it’s unlikely toddlers are reading Amazon reviews or making many buying decisions for their families, it’s much more likely that they’re able to recognize logos because of the colors and shapes companies use.

 Color matters when it comes to branding and marketing Color matters when it comes to branding and marketing

Do you need more evidence of why color matters in marketing? No problem! HubSpot once wanted to find out if changing the color of a button on their site would change their conversion rates. Their first test pitted green in one corner against a fiery red opponent. When the dust cleared, they were surprised to find that the red button outperformed the green button by more than twenty percent. That’s significant.

We’re kind of nerdy when it comes to our research, but we think it helps us to serve you better. So, here’s one more from KISSmetrics. Their study tried to determine what colors worked best when building an app. For both men and women, blue and green were popular while brown and orange were hated. Women particularly loved purple while men hated that color. Men loved black, but women hated gray. The take-home message from this study: make your signs brown and orange if you don’t want to appeal to men or women.

Yes, But What Do the Colors Mean?!?

If you read our blog on the regular, then you should already have an answer to this. We forgive you if you happen to miss a post here and there. You can go back and read our tips for choosing colors. If you don’t want to click, here’s a quick rundown of what different colors make consumers feel:

  • Pink – sexuality, love, nurtured, warmth, sweet
  • Orange – determined, enthusiastic, stimulates mental activity, creative
  • Green – peaceful, calm, hopeful, trust, relaxed
  • Blue – calm, clarity, conservative, comfort, trust, confident, understanding, faith
  • Brown – support, dependability, reliability
  • Black – serious, luxurious, bold
  • Purple – romantic, glamor, introspective, nostalgic, power
  • Yellow – energetic, joy, fresh, alive
  • Red – intensity, trust, emotional, aggressiveness

Does this sound like a little too much to digest? Don’t worry! We keep a full team of mighty sign makers on staff to address this specific issue. When you contact Specialty Graphic Solutions, we can help you choose the right colors to produce your intended results. Contact us today to get started!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Tips On Using Color Branding

By | Best Colors for Signs, Sign Color Management

Tips On Using Color Branding To Create Effective Signs

Believe it or not, the colors used in packaging and signage have a major influence on our buying decisions. In fact, one of the first things people generally notice about a sign is color. To help you take advantage of this information for your enterprise, here are some tips on using color branding for effective signs in Vancouver, WA:

White

Cleanliness and purity are represented by the color white. To ensure messes are identified quickly and spills are easily seen, white dominates the medical field. That said, white is the ideal backdrop to anything you really want to stand out.

Black

In addition to helping us look skinny, black has a mysterious and elegant feel that’s often used by trendy or modern designs. Like white, black plays well with other colors. However, too much black can be a strain on the eyes.

Grey

In design, grey works like a softer black. This makes it a great backdrop as long as you use it with other colors to add variety. Grey is often association with adjectives like secure, stable, and ominous. Best of all, we have more than 50 shades to choose from.

Brown

Brown is an earthy and rich color that is associated with the environment and nature. It’s a welcoming color that symbolizes assistance and warmth. To create a more modern feel for your sign, we dilute brown to create an elegant beige.

Red

Red is the woman at the dance that you can’t take your eyes off of. It represents passion, love, anger, and power. Red symbolizes that your brand is energetic, active, and a leader in the field. Yet, it does have its negative associations, such as with stop signs and ambulance lights.

Green

Green is a calming and healing color. Use it to add an organic, down-to-earth look to your sign or to add balance.

Purple

The color of royalty should be used to highlight aspects of your sign. Since it looks luxurious and attracts the eye, call-to-actions should be in purple.

Yellow

Yellow is a sunny and overtly cheerful color. It’s associated with warm welcomes and is inoffensive. Unfortunately, yellow doesn’t always show up well.

Orange

Contrary to what a popular television show might lead you to believe, this isn’t the new black. It combines the powers of yellow and red: orange is welcoming but powerful.

Blue

Blue is reassuring and serene. Blue should be used to represent security and stability in your branding. Also, keep in mind that blue can also mean sadness.

As you can see, a horse of a different color could have you eating fast food or helping the environment. This makes understanding colors important for crafting signs that drive sales. Fortunately, the Mighty Sign Makers at Specialty Graphic Solutions have this skill on lock. So, if you’re wondering “What color should I use for my signs in Vancouver, WA?”, contact us for a consultation!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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