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Sign Color Management

Why Color Matters in Marketing

By | Best Colors for Signs, Sign Color Management

What brands come to mind when you see the color brown? You likely think of UPS or maybe m&ms. Red may inspire thoughts of Coca-Cola or YouTube. And, you may have a hard time blocking out visions of the Golden Arches of McDonald’s when you envision yellow. I’m not some sort of crazy mind reader, so please stop yelling at me to get out of your head. This is all just part of the psychology of colors that marketing powerhouses have spent millions or maybe even billions to try and understand. Fortunately, we’ll let you read this blog for free to aid you in using the right colors in your signage in Vancouver, WA. Let’s Throw Some Numbers at You A recent study at the University of Amsterdam found that 67 percent of children two and three years of age were able to correctly match products and logos. This number jumped to 100 percent for eight-year-old kids. Since it’s unlikely toddlers are reading Amazon reviews or making many buying decisions for their families, it’s much more likely that they’re able to recognize logos because of the colors and shapes companies use. Color matters when it comes to branding and marketing Do you need more evidence of why color matters in marketing? No problem! HubSpot once wanted to find out if changing the color of a button on their site would change their conversion rates. Their first test pitted green in one corner against a fiery red opponent. When the dust cleared, they were surprised to find that the red button outperformed the green button by more than twenty percent. That’s significant. We’re kind of nerdy when it comes to our research, but we think it helps us to serve you better. So, here’s one more from KISSmetrics. Their study tried…

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Tips On Using Color Branding To Create Effective Signs

By | Best Colors for Signs, Sign Color Management

Have you ever ended up at a fast food joint despite knowing full well that it’s absolutely horrible for your body? Or perhaps, you have made an impulse purchase and can’t quite put a finger on why. Believe it or not, the colors used in packaging and signage have a major influence on our buying decisions. In fact, one of the first things people generally notice about a sign is color. To help you take advantage of this information for your enterprise, here are some tips on using color branding for effective signs in Vancouver, WA: White Cleanliness and purity are represented by the color white. To ensure messes are identified quickly and spills are easily seen, white dominates the medical field. That said, white is the ideal backdrop to anything you really want to stand out. Black In addition to helping us look skinny, black has a mysterious and elegant feel that’s often used by trendy or modern designs. Like white, black plays well with other colors. However, too much black can be a strain on the eyes. Grey In design, grey works like a softer black. This makes it a great backdrop as long as you use it with other colors to add variety. Grey is often association with adjectives like secure, stable, and ominous. Best of all, we have more than 50 shades to choose from. Brown Brown is an earthy and rich color that is associated with the environment and nature. It’s a welcoming color that symbolizes assistance and warmth. To create a more modern feel for your sign, we dilute brown to create an elegant beige. Red Red is the woman at the dance that you can’t take your eyes off of. It represents passion, love, anger, and power. Red symbolizes that your brand is…

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