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Signage Design

Film Poster Refrigerator

By | Signage Design, Vector Art, Wild Card

Sometimes it’s hard to find time to mow your lawn, let alone do a remodel in your house. For a busy Interior Designer like Rhonda Knoche, it’s exceptionally tough.  It took a while, but Rhonda finally set aside some time from making other people’s homes spectacular to remodel her own kitchen. An Interior Designer needs to make their home seriously awesome and Rhonda decided she needed something BIG for her new kitchen. She contacted the Mighty Sign Makers of Specialty Graphic Solutions to make that happen with a movie poster custom graphic for her refrigerator.

Rhonda’s Vision

Rhonda and her husband are big fans of classic movies. To add an extra touch of personality to their new kitchen, they decided to put their favorite movie poster (from the 1958 film, Auntie Mame) on their built-in refrigerator and freezer.

The Process

We started off with a picture of the poster, sent over by Rhonda, but we ran into a bit of a problem with the size of the image. It was just too small to enlarge without pixelating. Knowing how much Rhonda loved this image, we wanted to make sure that we could work with it. We converted the image to vector format, which instead of using pixels, produces images comprised of a series of curves, angles and shapes. The vector conversion allowed us to blow the image up to the right size without distorting it.

The next challenge we faced with this project was the detail needed in the print. Rhonda needed the colors in the poster to be specific shades. She wanted the background of the poster to match the cabinets in the kitchen and Mame’s dress had to be a very specific red. Close enough wasn’t an option, but that kind of detail work is exactly what the Mighty Sign Makers pride themselves on. We matched the colors perfectly so they would hold up to even Rhonda’s high standards.

Next, we printed the graphic for the freezer door. Rhonda wanted the quote, “Life’s a Banquet” printed to match the font on the poster with the same background color as the poster and cabinets. We matched everything perfectly with our digital printer. We printed on custom routed .177’’ clear Makrolon polycarbonate panel and added a dry erase overlaminate that allows Rhonda to write on the refrigerator with a dry erase marker. She can put her grocery list, a quick note or just words of wisdom right on her fridge.

Rhonda had a very specific vision for her kitchen. She did a lot of work to make that vision a reality and we made sure her refrigerator was exactly what she had envisioned.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Have You Browsed Our Glossary of Signage Terms? Learn What We Can Do!

By | New Business Signs, Promotional Signs, Signage Design, Signage Terms | No Comments

Do you know sign language? Please stop giving your computer screen the peace sign. We can’t see it, and we’re not talking about American Sign Language. We’re talking about the language we use in the signage industry. Did you know that we have a whole page devoted to sign language terms in Vancouver, WA? It’s true. Today’s blog will entice you to check it out. We double-dog dare you to peruse it!

Why Should You Learn about Signage Terms?

If you’re like us, you don’t like wasting your time learning about things that aren’t relevant to your life or your interests. There’s just too much fun stuff to see, do, and learn. However, if you’re interested in buying effective signage for your business, spending the five to ten minutes learning the language of signs can ensure that you end up with markers that you want.

How will learning sign language help you? Let’s say you went to France and didn’t know any French. The French are used to these situations and will work with you to make sure you have a pleasant experience, but you won’t get the most out of your experience. You won’t know how to express yourself precisely or to know exactly what others are saying. The same holds true in the signage industry. Our mighty sign makers are happy to work with people of any level of knowledge, but you’ll have a better understanding of what’s going on if you know the lingo.

If this doesn’t have you convinced, how about we give you some FREE MONEY? If you go and read our commercial sign glossary right now, you’ll find discount codes hidden among the definitions. Okay, so maybe discounts aren’t exactly free money, but they can save you hundreds of dollars.

What Can You Learn from the Glossary?

Our list of signage terms is packed full of useful information. For instance, you may have gotten a quote from us referencing “cast vinyl” or “calendered vinyl.” What do those terms even mean? Our glossary will let you know that cast vinyl is a premium vinyl for complex surfaces that need a longer life, such as boat graphics or vehicle wraps. Calendered vinyl is an intermediate film used for short-term projects.

We often reference “stand off mounts” in our blogs. This is especially true when we’re talking about lobby signs with a dimensional appearance. But, what are they? A little look at the glossary lets you know that stand off mounts are sign mounting hardware with two or more pieces that allow the marker to be stood off a wall.

What about “truss displays”? You sometimes mention these when discussing your trade show display options. Our handy sign language definitions will let you know that truss displays are sturdy exhibits made of extruded aluminum hardware. They are a heavy duty, attention-grabbing, and smart solution for serious exhibitors.

Now that you have a sneak preview of our glossary of signage terms for Vancouver, WA, what’re you waiting for? Go look for yourself! And, of course, if you have any questions, the mighty sign makers at Specialty Graphic Solutions will be more than happy to answer them for you whether or not you’ve done your homework.

Contact us today for your signage project!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

What Are the 5 Elements of Effective Sign Design?

By | Signage Design | No Comments

When you’re performing a task, there’s a right way to do it and a wrong way. Okay, more realistically, there are several wrong ways to do it and much fewer right ways to get it done. This is especially true with signage. We like to think that we’ve learned a thing or two about the industry in the many years we’ve been pleasing customers. Part of that knowledge is recognizing the 5 elements of effective sign design:

1. Contrast

If you wander over to the Sign Language section of our website before reading the second half of this sentence, you know that contrast is the difference or degree of difference between sign components, like dark and light colors, fonts, or areas. If you want your sign to stand out, contrast is a must. Don’t believe me? Take a look at the “First Floor” door graphics (see above). If you have perfect 20/20 vision, you can make out most of it. However, when the hallways are dark, forget about it. A good rule of thumb is to never put dark graphics on a window.

2. Visibility

Visibility is a measurement of how well a marker can be seen from a particular angle or distance. Before the other attributes of an effective sign can do their thing, a sign must be visible. For example, look at that sign advertising…um…well, we have no idea what the sign says, since it appears to be surrounded by a jungle. How effective is that?

3. Readability

Readability is the degree to which a consumer can accurately and easily perceive the message of a sign. Or, it’s a measure of how well the viewer can see the words, letters, colors, and images of the signage and understand the information. If your marker is along a roadway with a high speed limit, the components of your sign need to be large and posted high up, so motorists can read them while they zoom along.

4. Legibility

This is the readability of the number, symbols, and letters on signage. The typeface you choose goes a long way in determining how legible your sign is. For instance, if you’re the manager of an optical shop or any business that caters to consumers with poor vision, you should consider signs with Roman or Sans Serif fonts, since these are easier to read.

5. Conspicuity

Conspicuity is one element that seems foreign on paper, but if we were to drop the word in conversation, you’d know what we were getting at. Basically, it’s how conspicuous your sign is. For instance, high conspicuity means your marker is very noticeable. This is what you want. If your storefront is surrounded by a number of other businesses, the conspicuity threshold is a little bit higher. Fortunately, our mighty sign makers love these challenges.

It’s a lot to take in, isn’t it? Don’t worry! It’s our job to make sure the signage we produce for you includes the 5 elements of effective sign design. If you’re tired of having lazy signs that aren’t doing their job, give SGS a call today, and we’ll have your markers advertising, marketing, and branding your enterprise in no time!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.