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Signage Terms

Letter Size and Color Are Important When Choosing the Right Signs!

By | Best Colors for Signs, Sign Letter Chart, Signage Terms

One of the most iconic signs in America is the Hollywood Sign. You can see it from miles around. Wouldn’t it be nice if you could have a sign of that size marketing the location of your enterprise? Well, unless you’re located near the top of Mount Hood (in which case you would have bigger problems), this may not be the best sign for your purposes.

Have you ever actually visited the sign? At 45 feet tall, the letters are nearly impossible to read when you’re right by them. In all likelihood, you want your signs to be legible. Fortunately, the mighty sign makers at Specialty Graphic Solutions are among the best graphic designers for signs in Vancouver, WA. We can provide you with signs featuring the ideal letter sizes and colors to get your message across.

Size Does Matter

Sure, the Hollywood Sign letters may be too big for you, but for the most part, bigger is better in the sign industry. Your first consideration when choosing letter sizes is who you’re hoping will read it. We’re not talking about whether giants or miraculously literate ants will be seeing them. Instead, where will the reader be located?

If your organization is along a freeway, many of the people who will see your signs won’t have long to focus on it. On the other hand, foot traffic has longer to home in. Take a look at our Letter Visibility Chart for a better idea of what we’re talking about. Your 5-foot-tall (or 60-inch) letter will have its best impact within 600 feet. This will be readable for people flying by at 60 MPH. Yet, people on feet will also be able to see these letters clear at nearly half-a-mile (2500 feet) away.

But Size Isn’t Everything

Let’s get back to the Hollywood sign again, and not just because the weather is warmer there right now. Imagine if it’s incredibly cold in Hollywood. Imagine it actually snows, and the snow sticks. How legible would the white letters of the sign be then? The tourists would probably be pretty disappointed.

This is because no matter how big your letters are, they also need to contrast well with their background. We go into more detail on this with our Increasing Readability chart. Essentially, our graphic designers start with your branding. Most of the time, you have chosen colors that contrast well. Otherwise, you wouldn’t have chosen them in the first place. Yet, if you’re trying to install dimensional letters or graphics on a background that doesn’t contrast well, we can use our contrast skills to make sure your sign is still visible.

For instance, if the main color element in your branding is red, but the focal wall where you want your dimensional letters is already red. Then, red letters obviously won’t work. We’ll recommend using your secondary colors or neutral colors, like black or white.

Are you confused by all of this? Don’t worry! As the best commercial sign company in Vancouver, WA, we can handle it all for you. Contact SGS today for a free consultation on signage that’ll have a Hollywood Sign-sized impact!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Have You Browsed Our Glossary of Signage Terms? Learn What We Can Do!

By | New Business Signs, Promotional Signs, Signage Design, Signage Terms

Do you know sign language? Please stop giving your computer screen the peace sign. We can’t see it, and we’re not talking about American Sign Language. We’re talking about the language we use in the signage industry. Did you know that we have a whole page devoted to sign language terms in Vancouver, WA? It’s true. Today’s blog will entice you to check it out. We double-dog dare you to peruse it!

Why Should You Learn about Signage Terms?

If you’re like us, you don’t like wasting your time learning about things that aren’t relevant to your life or your interests. There’s just too much fun stuff to see, do, and learn. However, if you’re interested in buying effective signage for your business, spending the five to ten minutes learning the language of signs can ensure that you end up with markers that you want.

How will learning sign language help you? Let’s say you went to France and didn’t know any French. The French are used to these situations and will work with you to make sure you have a pleasant experience, but you won’t get the most out of your experience. You won’t know how to express yourself precisely or to know exactly what others are saying. The same holds true in the signage industry. Our mighty sign makers are happy to work with people of any level of knowledge, but you’ll have a better understanding of what’s going on if you know the lingo.

If this doesn’t have you convinced, how about we give you some FREE MONEY? If you go and read our commercial sign glossary right now, you’ll find discount codes hidden among the definitions. Okay, so maybe discounts aren’t exactly free money, but they can save you hundreds of dollars.

What Can You Learn from the Glossary?

Our list of signage terms is packed full of useful information. For instance, you may have gotten a quote from us referencing “cast vinyl” or “calendered vinyl.” What do those terms even mean? Our glossary will let you know that cast vinyl is a premium vinyl for complex surfaces that need a longer life, such as boat graphics or vehicle wraps. Calendered vinyl is an intermediate film used for short-term projects.

We often reference “stand off mounts” in our blogs. This is especially true when we’re talking about lobby signs with a dimensional appearance. But, what are they? A little look at the glossary lets you know that stand off mounts are sign mounting hardware with two or more pieces that allow the marker to be stood off a wall.

What about “truss displays”? You sometimes mention these when discussing your trade show display options. Our handy sign language definitions will let you know that truss displays are sturdy exhibits made of extruded aluminum hardware. They are a heavy duty, attention-grabbing, and smart solution for serious exhibitors.

Now that you have a sneak preview of our glossary of signage terms for Vancouver, WA, what’re you waiting for? Go look for yourself! And, of course, if you have any questions, the mighty sign makers at Specialty Graphic Solutions will be more than happy to answer them for you whether or not you’ve done your homework.

Contact us today for your signage project!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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