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Trade Show Displays

A Quick Guide to Trade Show Displays

By | Trade Show Displays

Trade shows and business expos are an excellent opportunity to get your company’s name out there. Still, it can be a bit confusing figuring out what the best signage options are for these events. Should you go big and glitzy, or small and conservative? How does your brand message factor into your sign choices? And how in the world do those retractable banners stay up?  Here is a Quick Guide to Trade Show Displays

Well, never fear, because this blog post has you covered. We’ll go over the basics of trade show displays so that you can plan your own dazzling display. You’ll hopefully feel more prepared and confident about any upcoming trade show. So, get your foldout table and brochures ready, because here we go!

Throws and Tables Aplenty

First things first, you need a table for your trade show display. Preferably, it should be a foldout table, as those are lightweight and easy to transport. Add in a beautiful fabric throw and you should be set. Make sure your fabric throw is neither too long or too short. The fabric throw can be customized to fit your brand.

A (Retractable) Banner Display

Your trade show display would not be complete without a few carefully placed retractable banners. These are easy to assemble and also easy to store for later use. They are also very visible from a distance. Choose something colorful with a witty message on it that reflects your brand, and you will quickly bring potential customers to your booth.

Tabletop Banners—Another Option

You don’t necessarily have to go big and bold with your banners. There is always the option to have a few tabletop-sized retractable banners placed on your booth’s table. You can display different aspects of your products or services in a size that everyone can read from up close. Being specific here with your choices of text and images will help.

Get the Trade Show Display You Want

At Specialty Graphic Solutions, we take our time with every sign, so you can be certain that your custom trade show display will stand out from the competition. Give us a call today to get a free quote.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

The Benefits of Retractable and Pull Up Banners for Your Company

By | Trade Show Displays, Trade Show Graphics

Are you looking for a way to help your company stand out from the crowd? Look no further than retractable and pull up banners. Designed to advertise your brand beautifully without causing a lot of stress, strife, or logistical difficulty, banners are a smart investment for any brand.

What are Banners?

Banners are long, vertical signs that are designed to hang at trade show displays or events. They can also be used to advertise special promotions or showcase a new offering. Available in a selection of sizes, shapes, colors, and styles, they’re easy to customize for your brand.

What Are the Benefits of Using Retractable and Pull-Up Banners?

The benefits of a banner are many. Here are some of the most common:

  • Simplicity. Banners are easy to set up and display. Because they don’t require many accessories, they’re ideal for brands with limited trade show displays or those who are just getting started.
  • Convenience. Unlike larger, bulkier signs, banners are easy to transport and take down, which makes them ideal for convenience-centered brands who don’t want to spend a lot of time setting up their displays.
  • Professionalism. Banners look professional and help you put your company’s best face forward. Use them to take your advertising to the next level or attract new customers at an industry event.
  • Flexibility. Banners can be used alone or in groups, according to your preferences. Grouped displays create a large impact, while solo banners draw attention to a service or offering.

Work with a Professional Company for the Most Beautiful Banners

If you’re looking to advertise your company through retractable and pull up banners, partnering with a professional printing brand is essential. Here at Specialty Graphic Solutions, we can cater to all your banner needs. Contact us today to learn more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Why Choose Us for Banners for Trade Shows in Portland OR?

By | Retractable Banner Stands, Trade Show Displays

Some of our nation’s top minds are working around the clock to come up with the next best trade show display to catch the eyes of everyone who enters the convention hall. This past year, every exhibit seemed to incorporate a tablet stand with interactive messages. Our guys on the inside tell us that the next trend will be sending associates home with attendees to deliver nonstop marketing messages.

Well, maybe businesses aren’t getting that invasive with their advertising, and they don’t really need to be. After all, banners for trade shows in Portland, OR continue to be one of the most affordable and effective display solutions. Fortunately, Specialty Graphic Solutions is one of the best at fabricating banners for your event.

Should You Use Banners or Ninjas?

One of the hottest types of banners for trade shows is the retractable banner stand. This product is easy to transport and convenient. It used to be that you’d spend most of your expo time rolling up banners. That’s no longer the case. With retractable banners, the graphics retract into the base of the stand with just a tug. Your banner is then protected in storage and during transport. Here are some other benefits that spell out the handy acronym “CARPPV”:

Customizability – Legally speaking, you have to throw your banner stand away when your retractable banner is no longer relevant, right? Think again! You can continue to use your old stand with new graphics.

Affordability – There’s a wide array of retractable banner alternatives, including economy stands. Name a pricing point, and we probably have a banner for you.

Reliability – Since we only source our materials from the best manufacturers, you can be sure your marker will remain reliable far into the future.

Protection – When not in use, your banner will be resting in a luxurious padded nylon bed. You wish your hotel bed was this comfortable!

Portability – Retracting your banner is made simply by the top-quality aluminum bottom cassette. Then, you’re free to paint the town red with your portable banner stand.

Versatility – The government doesn’t want you to know that you can use your retractable banner stand outside of expos. It’s true. We’ve probably already said too much, but you can also use banners for sporting events, reception areas, restaurants, retail shops, educational institutions, presentations, fundraisers, and more.

How Do You Know which Banner Is Right for You?

Your trade show situation will determine the best types of banners for your purposes. If you plan on exhibiting outdoors or keeping a busy trade show schedule, you should probably splurge on high-end retractable banners. After all, unless you’re at a drone festival, you don’t want to watch your indoor-rated display fly away. If you only have one or two events you want to exhibit at, you can probably save money with a simple pull-up banners. Lastly, if your booth is going to be in Timbuktu, invest in a nice big hanging banner to show people where you are.

Let our mighty sign makers help you prepare for your upcoming event. For a free consultation on banners for trade shows in Portland, OR, contact Specialty Graphic Solutions today!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Hiding at Your Expo? Trade Show Displays in Portland Oregon to Get You Noticed!

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics

There’s an endless list of well-established expos, conferences, fairs, and trade shows coming up in Portland, including the Portland Retro Gaming Expo, Portland National College Fair, Portland Performing and Visual Arts Fair, and Gem Faire, just to name a few.

If it’s your first time exhibiting at these events, you may be stuck with a less appealing location, as in people in bathroom stalls are gathering more leads than you. You might as well give up on this year’s event and hope for better placement next year, right? Woah, hey! Don’t give up so easily! You’ll never make it in business with that attitude! Just call up your friends at Specialty Graphic Solutions, and we’ll hook you up with trade show displays in Portland, Oregon that’ll get you noticed.

What’s Available?

There’s a good chance you could hurt your organization’s reputation if you show up with old, tattered, outdated, or tomato sauce-stained displays, and you’re not attending a spaghetti convention. To protect your reputation, it’s crucial for you to ensure your exhibit is trade show ready. Here are some top options when you’re in need of an update:

Backlit Displays

Custom backlit displays will give your booth a glow that attracts event-goers from afar. Our bold designs will show potential leads that you’re a professional business that stays ahead of the trends in your industry.

Retractable Banners

If you’re looking for versatile and classy trade show displays, consider retractable banner stands. Not only do they work great at your booth, but you can put one near the entrance to the convention hall to direct people to your exhibit. And, between events, the banner retracts into the bottom cassette for easy storage, or you can reinforce your message and branding in the reception area of your building.

Hanging Banners

If event organizers will allow you to hang a banner from the rafters, this is an affordable, sure-fire way to draw attention to your booth. We can even go to area trade shows to hang your banner for you.

Truss Systems

With the industrial, bold, modern appearance of a truss system, you’ll dominate the expo floor. One person can put the truss system together without the need for tools. And, as you go from one show to the next, they can be reconfigured to fit your booth space.

Floor Graphics

Floor graphics can direct foot traffic directly to your exhibit. Floor graphics are also useful for getting the attention of those attendees who are looking down at their smartphones as they live-tweet the event.

Table Covers and Backdrops

Cover up your plain booth table and separate your space from the one behind you using table throws and backdrops featuring your unique branding. We have the software and digital printing technology to render your corporate colors, fonts, and logos in precise detail.

And, this is just the beginning. We have all sorts of tricks up our sleeves to make your event a success. You didn’t even ask about our kiosks, monitor stands, and counters, but we’ll tell you about those options and other solutions that fit the specific needs of your enterprise when you contact our mighty sign makers today for trade show displays in Portland, Oregon!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Custom Trade Show Displays in Vancouver WA for Consulting Firms

By | Pull Up Banners, Trade Show Displays, Trade Show Graphics

Sponsoring a local event is a great way to give back to the community. However, just because you’re being benevolent in your giving, it doesn’t mean that you can’t also use this opportunity to boost your organization’s name recognition. One way to get your brand out there is with event displays. Salsbury & Co wanted to make the most of their upcoming event, so they contacted Specialty Graphic Solutions for trade show banner stands in Vancouver, WA.

What Is Salsbury & Co?

No, Salsbury & Co isn’t a company that specializes in Salisbury steaks, though you may want to get some lunch soon if your mind went there. Salsbury & Co is actually an organization that was created to help small business owners realize their unique goals.  April Salsbury founded the company, which employs a team of talented consultants who help small businesses avoid common pitfalls and build solid foundations for success.

When such a dynamic local enterprise came to us for custom trade show displays in Vancouver, WA, we jumped at the chance to help. They were sponsoring a golf tournament and needed some marketing displays to show off what they’re capable of. Fortunately, they contacted the right signage professionals for the job.

We Gave Them the SGS Treatment

When we met with Salsbury, they already knew exactly what they wanted. They‘d already worked with the superb graphic designer and one of our favorite people, Lori Reed at Reed Creative, on a design for their displays. They wanted us to take the graphics and apply them to a retractable banner and a smaller tabletop easel stand. We said “Aye aye, captain!” and got down to work.

First of all, we took the designs and printed out a huge 31.5” by 83.25” vertical banner with vibrant full-color graphics using our state of the art large format digital printer. The banner was created to be used with the Orient 800 silver retractable banner stand. Since this banner is tall enough to start at center for the Portland Trailblazers, the mighty sign makers here at SGS really appreciate that the Orient 800 has a great feature that allows not-so-tall customers to use a telescoping pole to push the stand up to its full height after the graphics are attached. This is opposed to having to find something, or someone, to stand on to reach all the way up to the top of the 83” display.

Next, we printed out an 11” by 17” glossy print for the table top display. This was mounted to a 3/16” foam board with a handy fold-up easel back. It shows off their message at the show really well. Plus, it’s incredibly easy to fold up and pack away for the next event!

In the end, Salsbury & Co was completely satisfied with the work we did. Hole in one!

Do you have an upcoming event that you’d like to take full advantage of with your marketing message? Contact the mighty sign makers at SGS today for a free consultation on trade show displays!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

5 Tips for Effective Trade Show Displays in Portland

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics

If you ever went to a school dance growing up, you’ve likely had the experience of waiting for someone to ask you to join them on the dance floor. Of course, at that young of age, everyone is waiting and too nervous to ask others. I bring this up not to force you to relive those sweaty years but instead to share with you what it’s like to have ineffective trade show displays in Portland, Oregon. No one comes to your booth, and you feel embarrassed. Plus, you have nothing to show for the money you spent on your dress, err, I mean booth.

Fortunately, Specialty Graphic Solutions wants you to be the belle of the ball. That’s why we’ve put together these tips for effective trade show exhibits:

1. What’s Cookin’ Good Lookin’

Great looking booths are what attract promising leads at trade shows. This makes it imperative that you put effort into the overall design of your exhibit and that you use bright warm colors. In addition, your message should be visible both near and far from every direction. This can be achieved with optimum lighting and straightforward signage.

2. Be Approachable

You could have the prettiest display this side of the North Pole, but if you have a scrooge working your booth, you can forget about enticing new customers. Professional booth attendants with smiling faces are a must. Since some attendees prefer pamphlets, flyers, and other reading materials, you should have an array of different display alternatives to appeal to these different tastes. A tablet or HD screen is a great interactive option that doesn’t require sometimes intimidating person-to-person contact.

3. Leverage Social Media

As you prepare for a trade show, you should create a social media marketing plan. A clever way to approach this is to engage with people who have mentioned the trade show on social media or who have checked in at the venue. Offer special incentives to get them to come to your booth.

4. Have Promotions and Contests

Many event-goers go from booth-to-booth signing up for special promotions, prize drawings, and contests. This is a great opportunity to collect leads. For instance, you could require attendees to fill out a questionnaire, contact form, or to hand over a business card to register. Retractable banner stands are excellent for advertising your contest.

5. Have Branded Gift Giveaways

Everyone loves free stuff. As with the above promotions, many people also go to every exhibit picking up giveaways. Put some thought into what you give away. For instance, a sign shop might offer miniature dry erase A-frame signs. Bags are a smart idea for any enterprise because people need some way to carry all of their tchotchkes. At the same time, your logo will be clearly visible for all to see. By the way, we’re the pros when it comes to creating branded giveaways.

You may have noticed a theme with these tips: you need to plan well ahead of your event if you want to be successful. You also need to call up the mighty sign makers at SGS for the best trade show displays in Portland, Oregon. Contact us today for a free consultation!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

What Trade Show Displays in Vancouver Get Noticed?

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics

When you attend massive industry trade shows, it can be hard getting the attention you want from event goers. Compound this with an unfavorable booth location, and you might as well head to the hotel bar right now. That’s the only place you can hope to get any leads, right? Think again!

The mighty sign makers at Specialty Graphic Solutions are skilled at offering your enterprise solutions for getting noticed even in the most unlikely of places. Let us turn your trade show lemons into marketing lemonade with the following solutions.

Trade Show Displays You Gotta See to Believe

There’s a good chance you could hurt your business’s reputation if you show up to a convention, expo, trade show, or event with old, tattered, spaghetti-stained displays. In fact, we’re not legally allowed to let you out of here with trade show displays like that. Well, maybe there are no laws that limit the damage your exhibits can do to your reputation. But, there should be! Here are 2016’s top picks for making a positive and lasting first impression at trade shows:

Shine with Backlit Displays

With custom backlit trade show displays in Vancouver, WA, you’ll definitely catch eyes. Our bold designs will demonstrate to event goers that you operate an innovative, professional enterprise that’s tops in its industry. Best of all, these sign systems are easy to transport and assemble.

Keep It Classic with Retractable Banner Stands

Retractable banner stands offer you a versatile, always on point, and classic display alternative. If you want to have a successful showing, these are a must. Even if you’re working alone, they’re easy to put together. You simply pull the banner up from the bottom cassette, latch it to the top of the frame, and start collecting leads. After the event, you can showcase it in your lobby.

Trust in Truss Systems

With the industrial, bold, contemporary appearance of truss systems, you’ll dominate the show floor. Without the use of any tools, they can be setup by one person. And, as you go from one event to another, you can reconfigure the system to fit your exhibiting space.

Floor Them with Floor Graphics

If the hotel your convention is at doesn’t have a bar or you’d just prefer to make the most of a poor booth location, we recommend floor graphics. They’ll direct attendees to your space from the moment they enter. This is because, with the widespread use of smartphones, everyone looks down these days. And, between their tweets and snapchatting, they’ll see your message and seek you out.

This is just a sampling of what we have available. You didn’t even get us started on our kiosks, monitor stands, and counters. We can outfit your booth with custom graphics no matter what display options you choose. And, we’ve been known to travel to local trade shows to set up displays for our clients. If you want to be the star of your next event, contact us today for trade show displays in Vancouver, WA.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Eye-Grabbing Trade Show Display for Swanson Bark & Wood!

By | Trade Show Displays, Trade Show Graphics

You only have three to six seconds to draw attendees in for a closer look at trade shows. You could try training dolphins to juggle fire. People are sure to be interested in that. But, chances are you don’t have the budget or patience for that. The next best option is breathtaking trade show graphics. Swanson realized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for trade show displays in Vancouver, WA.

We’re Not Talking TV Dinners

The “Swanson,” in this case, is Swanson Bark & Wood, and they aren’t one of those lumber businesses that supplies wood products at the expense of their workers and Mother Nature. Instead, from their headquarters on Tennant Way in Longview, they’re more focused on safety, quality, and sustainability. They’ve delivered wood products throughout the country and beyond for over 85 years. They offer biomass, rock, custom soil blends, mulch, and more.

We were more than happy to provide assistance when a company that has been providing work to the area for so long came to us for trade show graphics in Vancouver, WA. This wasn’t our first time working with Swanson. Back in May, we produced a lobby sign featuring their new branding. This time, they needed to update the look of an existing display in time for a big upcoming trade show. They knew they could count on us.

Our Trade Show Displays Are Anything but Conventional

Swanson already had a sturdy, solid tabletop display that they really liked, but the graphic panels were tired and old. Rather than producing a totally new exhibit for them, we thought we’d save them money by producing new graphics on new panels to show off their new look. They had their design firm provide us with the new graphics files. We then sat down with Executive Administrator Kris Burstall to figure out which materials would be best to make this display practical to use and visually effective.

Based on the consultation, we produced the new panels on .030 styrene. We added full-color digital prints and a protective matte laminate face. The laminate minimizes scratching, which is a must since these graphic panels travel around a lot and also sit in storage. We chose a laminate with a matte finish to avoid reflection from the bright lights of the convention centers and exhibit halls detracting from the overall appearance of the exhibit. Finally, to allow for easy mounting of the fabric face display system, we incorporated Velcro.

The original display featured a top center panel on a different material that had a translucent print to allow for backlighting. We suggested they move away from this and just use the same opaque styrene for all three of the top panels since it was going to have the same image across the top and would look funny with ambient light shining through the center panel and not the others. Kris agreed with our assessment.

In the end, we produced a nice, sleek look for the whole booth. And, we got a report from Kris that everything fit perfectly and went up smoothly. They really loved the new display appearance, and the panels are carefully stored away until the next show.

If you want your next trade show to be successful, contact SGS today for trade show graphics!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Budgeting Tips for Your Next Trade Show

By | Pull Up Banners, Trade Show Displays

The cost of buying an exhibit space at a trade show is just one of many expenses when it comes to attending a convention. There’s also travel and lodging, show services, exhibit design and construction, exhibit shipping, and the price of enough Frappuccinos to keep you on your feet and engaging prospective leads from the time the doors open until they close.

We recently came across a “Budgeting for Dummies” article in EXHIBITOR Magazine that included a lot of great information for figuring out how expensive your next trade show experience will cost you. We encourage you to read the entire article, but for those of you who are time strapped, here’s our tl;dr (“too long; didn’t read”) collection of budgeting tips for trade shows.

Three Main Budgeting Strategies

When you need to make a quick ballpark estimate of how much to budget for a trade show, use one of these three strategies:

  1. Cost-per-Square Foot Calculation – Average your past exhibiting costs to get an idea of future costs. To do this, you add up the costs associated with each of the previous year’s shows and divide each by the booths’ square footage. You then multiply this average by the number of square feet you will have at the upcoming show.
  2. Cost-per-Lead Calculation – Average the cost per lead from past shows to get your future expenses. You do this by dividing the costs of past events by the number of leads they generated. You then multiply this number by how many leads you expect at the upcoming show.
  3. Space-Cost Calculation – One of the fastest and least scientific ways to determine how much you can expect to spend is to multiple the exhibit space cost by three. Why’s that? Industry surveys show that the typical exhibitor spends three times the space cost for the entire event.

Some Rules of Thumb

For every 50 square feet of open exhibit space, you should plan on having one exhibit staffer. If you have specific spots that need nonstop coverage, you need extra staff. This includes presentation areas, a reception counter, hospitality areas, and demo stations. You may also need added coverage for competitor analysis, breaks, client meetings, and conference sessions. To cover the costs of Internet, hotel, air travel, miscellaneous tips, food, and ground transportation for a three day event, budget between $2,000 and $2,500 per employee.

Installation generally takes twice as long as dismantling your booth. That said, estimate two hours of setup for every ten linear feet of a custom or modular exhibit and an hour for every ten feet of a linear booth with a pop-up or banner stands. And, estimate one hour total installation and dismantle time for every eight square feet for a large, complex island or peninsula exhibit.

Of course, when it comes to creating a booth that is simple to assemble, you can rely on the mighty sign makers at SGS. We’ve been known to travel to local trade shows to setup clients’ displays for them. If you’re interested in learning more about how to budget for your trade show displays, contact us today for a free consultation and estimate! We might even be able to tell you how many Frappuccinos to order!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

“Building” a Trade Show Exhibit Display for BnK Construction

By | Trade Show Displays

Are you in the process of hammering out the details for your next trade show event? Want a setup that not only measures up to the competition but leaves them in your dust? This is precisely what our friends at BnK Construction had in mind when they contacted Specialty Graphic Solutions for trade show exhibit displays Portland, OR attendees would remember.

Who Are These BnK Construction People?

 It all started with a frame...

It all started with a frame…

Headquartered in Gladstone, Oregon, BnK Construction, Inc. can be best described as seasoned professional and leaders in the construction business. The owners have more than 90 years of experience in all facets of new construction and commercial tenant improvements. Plus, they have a lot of clients in the dental industry. That is why they decided to cut their teeth at the annual Oregon Dental Association conference at the Oregon Convention Center.

We’ve worked with BnK quite a bit on a variety of different projects, including construction site signs, safety signs, and fleet graphics. So, we were more than happy to help them out with their newest project. They knew they would be working with a standard ten foot by ten foot booth and wanted trade show backdrops Portland, OR dentists could sink their teeth into.

The SGS Solution

 ...Adding the

…Adding the “pillow case” cover!

When other trade show exhibits zig, you need to zag if you want to stand out. That’s why we used a one of a kind, curved aluminum frame for BnK’s display. For an unusual, attention-grabbing shape, the frame is sloped left to right and has a slight curve. BnK has its own graphic designers, so we just provided a design template for them, and they sent us the artwork they wanted.

The metal frame was fitted with a double sided “pillowcase” fabric display. As the name would suggest, the fabric slides over the frame from the bottom like a pillowcase would, and it zips on the top and sides.

This display comes with a bunch of extras. It features a hard-sided, molded carrying case with wheels to make it portable and easily shippable. Once the fabric is on the frame, any wrinkles can be ironed out by the handheld fabric steamer. There are also two slots at the top where BnK can insert light fixtures for additional lighting if they so desire. The only thing this setup is lacking is a guy to work the booth when you need to run to the restroom!

 Pretty cool huh?

Pretty cool huh?

Finally, one of our mighty signs makers at SGS delivered the display right to BnK at the Oregon Convention Center. And though they didn’t really need help, Taylor showed them how to set it up the first time. In the end, our client let us know that we hit the nail on the head!

Do you have a trade show coming up and your tired, old graphics and displays will no longer cut it? No problem! Contact SGS today for a free consultation and quote. Based on your vision, goals, and budget, we’ll make recommendations that will really make you shine!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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