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Trade Show Graphics

The Benefits of Retractable and Pull Up Banners for Your Company

By | Trade Show Displays, Trade Show Graphics

Are you looking for a way to help your company stand out from the crowd? Look no further than retractable and pull up banners. Designed to advertise your brand beautifully without causing a lot of stress, strife, or logistical difficulty, banners are a smart investment for any brand.

What are Banners?

Banners are long, vertical signs that are designed to hang at trade show displays or events. They can also be used to advertise special promotions or showcase a new offering. Available in a selection of sizes, shapes, colors, and styles, they’re easy to customize for your brand.

What Are the Benefits of Using Retractable and Pull-Up Banners?

The benefits of a banner are many. Here are some of the most common:

  • Simplicity. Banners are easy to set up and display. Because they don’t require many accessories, they’re ideal for brands with limited trade show displays or those who are just getting started.
  • Convenience. Unlike larger, bulkier signs, banners are easy to transport and take down, which makes them ideal for convenience-centered brands who don’t want to spend a lot of time setting up their displays.
  • Professionalism. Banners look professional and help you put your company’s best face forward. Use them to take your advertising to the next level or attract new customers at an industry event.
  • Flexibility. Banners can be used alone or in groups, according to your preferences. Grouped displays create a large impact, while solo banners draw attention to a service or offering.

Work with a Professional Company for the Most Beautiful Banners

If you’re looking to advertise your company through retractable and pull up banners, partnering with a professional printing brand is essential. Here at Specialty Graphic Solutions, we can cater to all your banner needs. Contact us today to learn more.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Hiding at Your Expo? Trade Show Displays in Portland Oregon to Get You Noticed!

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics | No Comments

There’s an endless list of well-established expos, conferences, fairs, and trade shows coming up in Portland, including the Portland Retro Gaming Expo, Portland National College Fair, Portland Performing and Visual Arts Fair, and Gem Faire, just to name a few.

If it’s your first time exhibiting at these events, you may be stuck with a less appealing location, as in people in bathroom stalls are gathering more leads than you. You might as well give up on this year’s event and hope for better placement next year, right? Woah, hey! Don’t give up so easily! You’ll never make it in business with that attitude! Just call up your friends at Specialty Graphic Solutions, and we’ll hook you up with trade show displays in Portland, Oregon that’ll get you noticed.

What’s Available?

There’s a good chance you could hurt your organization’s reputation if you show up with old, tattered, outdated, or tomato sauce-stained displays, and you’re not attending a spaghetti convention. To protect your reputation, it’s crucial for you to ensure your exhibit is trade show ready. Here are some top options when you’re in need of an update:

Backlit Displays

Custom backlit displays will give your booth a glow that attracts event-goers from afar. Our bold designs will show potential leads that you’re a professional business that stays ahead of the trends in your industry.

Retractable Banners

If you’re looking for versatile and classy trade show displays, consider retractable banner stands. Not only do they work great at your booth, but you can put one near the entrance to the convention hall to direct people to your exhibit. And, between events, the banner retracts into the bottom cassette for easy storage, or you can reinforce your message and branding in the reception area of your building.

Hanging Banners

If event organizers will allow you to hang a banner from the rafters, this is an affordable, sure-fire way to draw attention to your booth. We can even go to area trade shows to hang your banner for you.

Truss Systems

With the industrial, bold, modern appearance of a truss system, you’ll dominate the expo floor. One person can put the truss system together without the need for tools. And, as you go from one show to the next, they can be reconfigured to fit your booth space.

Floor Graphics

Floor graphics can direct foot traffic directly to your exhibit. Floor graphics are also useful for getting the attention of those attendees who are looking down at their smartphones as they live-tweet the event.

Table Covers and Backdrops

Cover up your plain booth table and separate your space from the one behind you using table throws and backdrops featuring your unique branding. We have the software and digital printing technology to render your corporate colors, fonts, and logos in precise detail.

And, this is just the beginning. We have all sorts of tricks up our sleeves to make your event a success. You didn’t even ask about our kiosks, monitor stands, and counters, but we’ll tell you about those options and other solutions that fit the specific needs of your enterprise when you contact our mighty sign makers today for trade show displays in Portland, Oregon!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Custom Trade Show Displays in Vancouver WA for Consulting Firms

By | Pull Up Banners, Trade Show Displays, Trade Show Graphics | No Comments

Sponsoring a local event is a great way to give back to the community. However, just because you’re being benevolent in your giving, it doesn’t mean that you can’t also use this opportunity to boost your organization’s name recognition. One way to get your brand out there is with event displays. Salsbury & Co wanted to make the most of their upcoming event, so they contacted Specialty Graphic Solutions for trade show banner stands in Vancouver, WA.

What Is Salsbury & Co?

No, Salsbury & Co isn’t a company that specializes in Salisbury steaks, though you may want to get some lunch soon if your mind went there. Salsbury & Co is actually an organization that was created to help small business owners realize their unique goals.  April Salsbury founded the company, which employs a team of talented consultants who help small businesses avoid common pitfalls and build solid foundations for success.

When such a dynamic local enterprise came to us for custom trade show displays in Vancouver, WA, we jumped at the chance to help. They were sponsoring a golf tournament and needed some marketing displays to show off what they’re capable of. Fortunately, they contacted the right signage professionals for the job.

We Gave Them the SGS Treatment

When we met with Salsbury, they already knew exactly what they wanted. They‘d already worked with the superb graphic designer and one of our favorite people, Lori Reed at Reed Creative, on a design for their displays. They wanted us to take the graphics and apply them to a retractable banner and a smaller tabletop easel stand. We said “Aye aye, captain!” and got down to work.

First of all, we took the designs and printed out a huge 31.5” by 83.25” vertical banner with vibrant full-color graphics using our state of the art large format digital printer. The banner was created to be used with the Orient 800 silver retractable banner stand. Since this banner is tall enough to start at center for the Portland Trailblazers, the mighty sign makers here at SGS really appreciate that the Orient 800 has a great feature that allows not-so-tall customers to use a telescoping pole to push the stand up to its full height after the graphics are attached. This is opposed to having to find something, or someone, to stand on to reach all the way up to the top of the 83” display.

Next, we printed out an 11” by 17” glossy print for the table top display. This was mounted to a 3/16” foam board with a handy fold-up easel back. It shows off their message at the show really well. Plus, it’s incredibly easy to fold up and pack away for the next event!

In the end, Salsbury & Co was completely satisfied with the work we did. Hole in one!

Do you have an upcoming event that you’d like to take full advantage of with your marketing message? Contact the mighty sign makers at SGS today for a free consultation on trade show displays!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

5 Tips for Effective Trade Show Displays in Portland

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics | No Comments

If you ever went to a school dance growing up, you’ve likely had the experience of waiting for someone to ask you to join them on the dance floor. Of course, at that young of age, everyone is waiting and too nervous to ask others. I bring this up not to force you to relive those sweaty years but instead to share with you what it’s like to have ineffective trade show displays in Portland, Oregon. No one comes to your booth, and you feel embarrassed. Plus, you have nothing to show for the money you spent on your dress, err, I mean booth.

Fortunately, Specialty Graphic Solutions wants you to be the belle of the ball. That’s why we’ve put together these tips for effective trade show exhibits:

1. What’s Cookin’ Good Lookin’

Great looking booths are what attract promising leads at trade shows. This makes it imperative that you put effort into the overall design of your exhibit and that you use bright warm colors. In addition, your message should be visible both near and far from every direction. This can be achieved with optimum lighting and straightforward signage.

2. Be Approachable

You could have the prettiest display this side of the North Pole, but if you have a scrooge working your booth, you can forget about enticing new customers. Professional booth attendants with smiling faces are a must. Since some attendees prefer pamphlets, flyers, and other reading materials, you should have an array of different display alternatives to appeal to these different tastes. A tablet or HD screen is a great interactive option that doesn’t require sometimes intimidating person-to-person contact.

3. Leverage Social Media

As you prepare for a trade show, you should create a social media marketing plan. A clever way to approach this is to engage with people who have mentioned the trade show on social media or who have checked in at the venue. Offer special incentives to get them to come to your booth.

4. Have Promotions and Contests

Many event-goers go from booth-to-booth signing up for special promotions, prize drawings, and contests. This is a great opportunity to collect leads. For instance, you could require attendees to fill out a questionnaire, contact form, or to hand over a business card to register. Retractable banner stands are excellent for advertising your contest.

5. Have Branded Gift Giveaways

Everyone loves free stuff. As with the above promotions, many people also go to every exhibit picking up giveaways. Put some thought into what you give away. For instance, a sign shop might offer miniature dry erase A-frame signs. Bags are a smart idea for any enterprise because people need some way to carry all of their tchotchkes. At the same time, your logo will be clearly visible for all to see. By the way, we’re the pros when it comes to creating branded giveaways.

You may have noticed a theme with these tips: you need to plan well ahead of your event if you want to be successful. You also need to call up the mighty sign makers at SGS for the best trade show displays in Portland, Oregon. Contact us today for a free consultation!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

What Trade Show Displays in Vancouver Get Noticed?

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics | No Comments

When you attend massive industry trade shows, it can be hard getting the attention you want from event goers. Compound this with an unfavorable booth location, and you might as well head to the hotel bar right now. That’s the only place you can hope to get any leads, right? Think again!

The mighty sign makers at Specialty Graphic Solutions are skilled at offering your enterprise solutions for getting noticed even in the most unlikely of places. Let us turn your trade show lemons into marketing lemonade with the following solutions.

Trade Show Displays You Gotta See to Believe

There’s a good chance you could hurt your business’s reputation if you show up to a convention, expo, trade show, or event with old, tattered, spaghetti-stained displays. In fact, we’re not legally allowed to let you out of here with trade show displays like that. Well, maybe there are no laws that limit the damage your exhibits can do to your reputation. But, there should be! Here are 2016’s top picks for making a positive and lasting first impression at trade shows:

Shine with Backlit Displays

With custom backlit trade show displays in Vancouver, WA, you’ll definitely catch eyes. Our bold designs will demonstrate to event goers that you operate an innovative, professional enterprise that’s tops in its industry. Best of all, these sign systems are easy to transport and assemble.

Keep It Classic with Retractable Banner Stands

Retractable banner stands offer you a versatile, always on point, and classic display alternative. If you want to have a successful showing, these are a must. Even if you’re working alone, they’re easy to put together. You simply pull the banner up from the bottom cassette, latch it to the top of the frame, and start collecting leads. After the event, you can showcase it in your lobby.

Trust in Truss Systems

With the industrial, bold, contemporary appearance of truss systems, you’ll dominate the show floor. Without the use of any tools, they can be setup by one person. And, as you go from one event to another, you can reconfigure the system to fit your exhibiting space.

Floor Them with Floor Graphics

If the hotel your convention is at doesn’t have a bar or you’d just prefer to make the most of a poor booth location, we recommend floor graphics. They’ll direct attendees to your space from the moment they enter. This is because, with the widespread use of smartphones, everyone looks down these days. And, between their tweets and snapchatting, they’ll see your message and seek you out.

This is just a sampling of what we have available. You didn’t even get us started on our kiosks, monitor stands, and counters. We can outfit your booth with custom graphics no matter what display options you choose. And, we’ve been known to travel to local trade shows to set up displays for our clients. If you want to be the star of your next event, contact us today for trade show displays in Vancouver, WA.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Eye-Grabbing Trade Show Display for Swanson Bark & Wood!

By | Trade Show Displays, Trade Show Graphics | No Comments

You only have three to six seconds to draw attendees in for a closer look at trade shows. You could try training dolphins to juggle fire. People are sure to be interested in that. But, chances are you don’t have the budget or patience for that. The next best option is breathtaking trade show graphics. Swanson realized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for trade show displays in Vancouver, WA.

We’re Not Talking TV Dinners

The “Swanson,” in this case, is Swanson Bark & Wood, and they aren’t one of those lumber businesses that supplies wood products at the expense of their workers and Mother Nature. Instead, from their headquarters on Tennant Way in Longview, they’re more focused on safety, quality, and sustainability. They’ve delivered wood products throughout the country and beyond for over 85 years. They offer biomass, rock, custom soil blends, mulch, and more.

We were more than happy to provide assistance when a company that has been providing work to the area for so long came to us for trade show graphics in Vancouver, WA. This wasn’t our first time working with Swanson. Back in May, we produced a lobby sign featuring their new branding. This time, they needed to update the look of an existing display in time for a big upcoming trade show. They knew they could count on us.

Our Trade Show Displays Are Anything but Conventional

Swanson already had a sturdy, solid tabletop display that they really liked, but the graphic panels were tired and old. Rather than producing a totally new exhibit for them, we thought we’d save them money by producing new graphics on new panels to show off their new look. They had their design firm provide us with the new graphics files. We then sat down with Executive Administrator Kris Burstall to figure out which materials would be best to make this display practical to use and visually effective.

Based on the consultation, we produced the new panels on .030 styrene. We added full-color digital prints and a protective matte laminate face. The laminate minimizes scratching, which is a must since these graphic panels travel around a lot and also sit in storage. We chose a laminate with a matte finish to avoid reflection from the bright lights of the convention centers and exhibit halls detracting from the overall appearance of the exhibit. Finally, to allow for easy mounting of the fabric face display system, we incorporated Velcro.

The original display featured a top center panel on a different material that had a translucent print to allow for backlighting. We suggested they move away from this and just use the same opaque styrene for all three of the top panels since it was going to have the same image across the top and would look funny with ambient light shining through the center panel and not the others. Kris agreed with our assessment.

In the end, we produced a nice, sleek look for the whole booth. And, we got a report from Kris that everything fit perfectly and went up smoothly. They really loved the new display appearance, and the panels are carefully stored away until the next show.

If you want your next trade show to be successful, contact SGS today for trade show graphics!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.