Nonprofits walk a thin line between marketing enough to attract donors and volunteers and not making it look like they’re putting all of their money into advertising. One marketing tool that lives along this thin line is vehicle graphics. They’re both affordable and one of the most effective ways to build name recognition. That’s why Bike Clark County decided to shift into a higher gear by contacting Special Graphic Solutions for trailer graphics for nonprofits in Vancouver, WA.
Bike Clark County Is on a Roll
Located on Broadway in Vancouver, Bike Clark County was founded in 2011 with the idea that adults can use their bikes as a viable mode of transportation, families can safely enjoy a ride together on our local trails and streets, and kids should be outside riding their bikes. From this vision, they started an organization that’s run and organized by a volunteer board of directors, who believe in promoting cycling throughout the county. They’ve been successful thanks to the many volunteers and donors who’ve offered their time and money.
When a nonprofit that’s doing so much to keep the area healthy, sustainable, and safe came to us for trailer graphics for Vancouver, WA, we put on our helmets and tight shorts and got down to work! One of the Bike Clark County board members had seen our wrapped van travelling around town (SEE! Vehicle graphics really do work!), and he called to see if we could give his group’s cargo trailer the same treatment. As you can see, we did so quite successfully.
We Worked Tirelessly
Bike Clark County needed us to work on a fairly tight schedule. The holiday season is an important time of year for them for bike donations and fundraising. They’d need the trailer available to show off their graphics and branding at events. We sent our mighty sign maker Taylor to their downtown storage facility where he measured the trailer and checked out its design.
We then worked with them on a logo mock up that would allow for a larger version of their branding and would take advantage of the great canvas the trailer afforded. Once they were happy with the design, we printed the graphics out on standard vinyl and laminate rather than a more expensive “wrap” material in order to save them money. This was possible because the trailer only had limited rivets and was smooth for the most part. There was no need to overspend on materials that were going to be applied to a simple flat surface when the standard vinyl will hold up just fine for a long time.
Now, Bike Clark County has two six-foot-wide signs on both sides of the trailer and a five-foot-tall sign on the back. When they ‘e on the road, their logo is always visible and grabbing attention. In the end, the client was completely satisfied.
Does your marketing strategy have a flat? Contact SGS today for a free consultation on vehicle graphics and make your marketing mobile!