Some might say that signs are everywhere and that they’re blockin’ out the scenery and breakin’ our minds. Yet, others see a sign, and it opens up their eyes because life is demanding without understanding. iQ Credit Union wanted to block out the bland “scenery” of the plain sides of their ATM machines while opening up their members’ eyes to shared branching. So, of course, they contacted their friends at Specialty Graphic Solutions for ATM wraps for credit unions and banks in Vancouver, WA.
Shout out to iQ Credit Union
If you read our blog on the regular, you probably already know a bit about iQ Credit Union (iQCU). We’ll understand if you skip to the next paragraph. For the rest of you, you should know that iQCU has been providing the area with a wide array of financial services for more than three-quarters of a century. With their background serving the educational community, they now seek to boost the financial intelligence of everyone in the region.
We never turn down a project with iQCU. We love working with their brilliant marketing team. So far, we have provided them with vehicle wraps, floor graphics, retail standups, point of purchase signs, several different cardboard cutouts, and a range of other office signs and graphics. This time, they called us up for ATM wraps for credit unions and banks in Vancouver, WA. We were happy to oblige.
Up and ATM
Our first step in the sign making process was to meet with the marketing team at iQCU. This wasn’t just because we like hanging out with them. We wanted to find out what they had in mind for this project. It turns out they had recently installed new shared banking ATMs in several of their local branches. They wanted our mighty sign makers to put vinyl graphics on the sides of the machines to help them promote this new service to their members.
Vinyl graphics could also be used to promote specific services and products at a financial institution. Or, if a bank has an ATM in a mall or convenience store, wraps would be ideal for selling particular brands or items.
Anyway, we pride ourselves on being able to wrap just about anything, but it all depends on the surface the graphics are going to be applied to. In this case, the ATMs had a laminate cabinet which was ideal for the wraps to adhere to. iQCU provided us with the design, and we printed it off on Oracal 3165RA print vinyl with an Oracal 210 Matte laminate for a non-glare finish and extra protection for the graphics. In fact, they can expect their graphics to last at least twelve months.
We installed the wraps at a time that was convenient for iQCU. Now, they have a very clean, professional message that’s visible and easy to read when members come into the credit union branch. Let’s chalk it up as another win for the mighty sign makers at SGS!
Are you interested in using unique surfaces in your venue to advertise or brand? Contact SGS today, and we’ll help you do it!