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Best colors for signs in Vancouver WA Archives | Specialty Graphic Solutions

Letter Size and Color Are Important When Choosing the Right Signs!

By | Best Colors for Signs, Sign Letter Chart, Signage Terms | No Comments

One of the most iconic signs in America is the Hollywood Sign. You can see it from miles around. Wouldn’t it be nice if you could have a sign of that size marketing the location of your enterprise? Well, unless you’re located near the top of Mount Hood (in which case you would have bigger problems), this may not be the best sign for your purposes.

Have you ever actually visited the sign? At 45 feet tall, the letters are nearly impossible to read when you’re right by them. In all likelihood, you want your signs to be legible. Fortunately, the mighty sign makers at Specialty Graphic Solutions are among the best graphic designers for signs in Vancouver, WA. We can provide you with signs featuring the ideal letter sizes and colors to get your message across.

Size Does Matter

Sure, the Hollywood Sign letters may be too big for you, but for the most part, bigger is better in the sign industry. Your first consideration when choosing letter sizes is who you’re hoping will read it. We’re not talking about whether giants or miraculously literate ants will be seeing them. Instead, where will the reader be located?

If your organization is along a freeway, many of the people who will see your signs won’t have long to focus on it. On the other hand, foot traffic has longer to home in. Take a look at our Letter Visibility Chart for a better idea of what we’re talking about. Your 5-foot-tall (or 60-inch) letter will have its best impact within 600 feet. This will be readable for people flying by at 60 MPH. Yet, people on feet will also be able to see these letters clear at nearly half-a-mile (2500 feet) away.

But Size Isn’t Everything

Let’s get back to the Hollywood sign again, and not just because the weather is warmer there right now. Imagine if it’s incredibly cold in Hollywood. Imagine it actually snows, and the snow sticks. How legible would the white letters of the sign be then? The tourists would probably be pretty disappointed.

This is because no matter how big your letters are, they also need to contrast well with their background. We go into more detail on this with our Increasing Readability chart. Essentially, our graphic designers start with your branding. Most of the time, you have chosen colors that contrast well. Otherwise, you wouldn’t have chosen them in the first place. Yet, if you’re trying to install dimensional letters or graphics on a background that doesn’t contrast well, we can use our contrast skills to make sure your sign is still visible.

For instance, if the main color element in your branding is red, but the focal wall where you want your dimensional letters is already red. Then, red letters obviously won’t work. We’ll recommend using your secondary colors or neutral colors, like black or white.

Are you confused by all of this? Don’t worry! As the best commercial sign company in Vancouver, WA, we can handle it all for you. Contact SGS today for a free consultation on signage that’ll have a Hollywood Sign-sized impact!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Why Color Matters in Marketing

By | Best Colors for Signs, Sign Color Management

What brands come to mind when you see the color brown? You likely think of UPS or maybe m&ms. Red may inspire thoughts of Coca-Cola or YouTube. And, you may have a hard time blocking out visions of the Golden Arches of McDonald’s when you envision yellow. I’m not some sort of crazy mind reader, so please stop yelling at me to get out of your head. This is all just part of the psychology of colors that marketing powerhouses have spent millions or maybe even billions to try and understand. Fortunately, we’ll let you read this blog for free to aid you in using the right colors in your signage in Vancouver, WA.

Let’s Throw Some Numbers at You

A recent study at the University of Amsterdam found that 67 percent of children two and three years of age were able to correctly match products and logos. This number jumped to 100 percent for eight-year-old kids. Since it’s unlikely toddlers are reading Amazon reviews or making many buying decisions for their families, it’s much more likely that they’re able to recognize logos because of the colors and shapes companies use.

 Color matters when it comes to branding and marketing Color matters when it comes to branding and marketing

Do you need more evidence of why color matters in marketing? No problem! HubSpot once wanted to find out if changing the color of a button on their site would change their conversion rates. Their first test pitted green in one corner against a fiery red opponent. When the dust cleared, they were surprised to find that the red button outperformed the green button by more than twenty percent. That’s significant.

We’re kind of nerdy when it comes to our research, but we think it helps us to serve you better. So, here’s one more from KISSmetrics. Their study tried to determine what colors worked best when building an app. For both men and women, blue and green were popular while brown and orange were hated. Women particularly loved purple while men hated that color. Men loved black, but women hated gray. The take-home message from this study: make your signs brown and orange if you don’t want to appeal to men or women.

Yes, But What Do the Colors Mean?!?

If you read our blog on the regular, then you should already have an answer to this. We forgive you if you happen to miss a post here and there. You can go back and read our tips for choosing colors. If you don’t want to click, here’s a quick rundown of what different colors make consumers feel:

  • Pink – sexuality, love, nurtured, warmth, sweet
  • Orange – determined, enthusiastic, stimulates mental activity, creative
  • Green – peaceful, calm, hopeful, trust, relaxed
  • Blue – calm, clarity, conservative, comfort, trust, confident, understanding, faith
  • Brown – support, dependability, reliability
  • Black – serious, luxurious, bold
  • Purple – romantic, glamor, introspective, nostalgic, power
  • Yellow – energetic, joy, fresh, alive
  • Red – intensity, trust, emotional, aggressiveness

Does this sound like a little too much to digest? Don’t worry! We keep a full team of mighty sign makers on staff to address this specific issue. When you contact Specialty Graphic Solutions, we can help you choose the right colors to produce your intended results. Contact us today to get started!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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