Your advertising must have a huge impact if you want your organization to succeed in a competitive industry. Sure, you can keep posting homemade videos to your company’s Facebook page and hope they go viral, but only so many people love kittens, and it may make your business appear unprofessional. Instead, we recommend using your marketing money to install affordable box truck graphics in Portland, Oregon.
Let’s Look at the Math
The average size of a billboard you see along highways, primary arteries, and expressways is about 14 feet high by 48 feet wide. That works out to 672 square feet. On the other hand, a small box truck has a cargo area of about 6 feet high by 12 feet long by 6.5 feet wide. There are essentially three large surfaces that you can advertise on (not counting your doors, hood, and the front): the left side, the right side, and the rear. This works out to a surface area of about 183 square feet, and most box trucks have much more space than this.
You may be thinking, “Why’s this Einstein giving me a math lesson? I’m here to learn about box truck graphics!” We’re going somewhere with this. The cost to advertise with a billboard for one month is approximately the same if not slightly more than the cost of wrapping your box truck. Wraps last you for up to five years or more.
Now that we’ve shown our work, here are the conclusions you can draw:
- Math is fun and easy.
- Box truck graphics, though not as big as billboards, are closer to the viewer and thus relatively bigger.
- Box truck graphics go where your customers are, unlike billboards that kind of hover like UFOs waiting for crazy people to look at them.
- For the same price, vehicle graphics last you about 60 times longer than a billboard.
- You need box truck graphics.
What’s Possible with Box Truck Graphics?
There’s sure to be a graphics option that’s just right for your pricing points. Some of the most popular solutions include:
Vehicle Lettering – There’s no more affordable way of putting your company’s contact info and name on your fleet than vinyl lettering. You can pick from many standard colors, sizes, and fonts, or we can create custom letters that match your other marketing materials.
Spot Graphics – This is the most cost-effective way to put your logo on your trucks. You might also consider spot graphics for showing off photographs of projects you’re particularly proud of or your best-selling items.
Wraps – As we’ve already covered in our little math lesson, you get a lot of real estate for your message with box trucks. Full vehicle wraps take advantage of every square inch of your truck’s surface. Or, if you want to save a few bucks, we can work with the colors of your vehicle to create a partial wrap that looks like a full wrap. No one has to know it’s a partial wrap.
This is just a sampling of what we can do. If you want to know exactly what we can do for your organization, please pick up the phone and contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on box truck wraps in Portland, Oregon.