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business branding Archives | Specialty Graphic Solutions

It’s a Plaid, Plaid World – iQ Credit Union’s Gets Decked Out

By | Parking Signs, Rebranding Signs, Wild Card

One of our favorite things at SGS is finding out what the new quarterly campaign theme is going to be for iQ Credit Union. They always bring us their amazing ideas and we have a blast bringing them to life. Then we went plaid!

It was simple really, instead of “putting a bird on it” we’d just being going mad for plaid. The mighty signmakers of SGS really got to flex their vinyl skills when it came to all the wrapping. What did we wrap? Bikes! Barrows! A swag wagon! A car!

The team certainly leveled up on reassembling bikes…

 Ready to roll out!  Ready to roll out!

The print was an extra challenge because the lines meant it needed a precise application or it would look crooked. But this didn’t thwart SGS and the cruisers and wheel barrows left with a flawless finish and perfectly plaid. The bikes were in various branches throughout the Vancouver area and members could enter to win them.

The biggest piece in the campaign was the swag wagon. The wagon, formerly a plain delivery truck, was upgraded with the plaid print and the iQ logo. It certainly fits in the northwest and will catch eyes when its out in the community. Even better, if iQ decides the wagon needs to be changed up – the wrap can be removed and we can give it a totally new look.

 Seek the UniQue!  Seek the UniQue!

In going plaid, we met Woodchuck Norris. Chuck was featured on parking signs and giant A-frame signs as well. And, he’s even got his best flannel on to coordinate with the campaign.

 Just your friendly, neighborhood woodchuck to welcome you!  Just your friendly, neighborhood woodchuck to welcome you!

iQ even carried the plaid over to their website. The homepage featured members in red plaid to tie the whole promotion together. They took a simple idea and applied it in many different ways to make an impact. iQ shows that an impactful campaign doesn’t need to be some massive and elaborate idea. Just a straightforward element like plaid can be twisted and can be used so you get noticed.

Does your brand need a breath of fresh air? Talk to the team at Specialty Graphic Solutions. You can call us at 360-635-5556 and a real live human will answer. You can also email us at hello@sgsgraphic.com and we’ll respond – no robots here.

Delivering Smiles with Fleet Graphics

By | Vehicle Wrap

Delivering Smiles with Fleet Graphics

So what are Fleet Graphics?  It’s simple – they’re vehicle graphics that create a consistent brand identity for all the cars, trucks and vans in a company’s fleet. Everywhere a company car goes it makes hundreds of impressions.

And now four new Chevy Sparks are sporting some great fleet graphics that are helping Qualident Dental Lab get noticed.

Qualident provides high quality dental appliances like crowns, implants and dentures to dentists from Eugene to Olympia and from the Columbia River Gorge to the Pacific Ocean.  They rely on their team of trusty drivers to pick up and deliver – providing same day service.

Creating a consistent design across all of Qualident’s delivery vehicles was made easier for Kindra (one of our mighty sign makers) because all the fleet cars match.  The cars may be small, but these smart graphics build brand awareness, enhance professionalism and get noticed!  The Qualident fleet is almost always on the road.

Scheduling Fleet Installs

Trying to schedule a time to get Fleet Logos installed on each car was a bit more of a challenge. Their drivers are on the road from morning to night and because the need for a new crown isn’t predictable, they never really know in advance which dentist will need something picked up or delivered.  By preparing the graphics for all the cars at once and being flexible, SGS was able to schedule in each car with just a day or two advance notice. Then just a quick confirmation on the morning of an installation so that each job was done while the drivers were sinking their teeth into their lunch.

We useAvery, Oracal or Premium 3M Cast Vinyl , and laminates to produce fleet graphics that will bring a smile to your face no matter how big or small your fleet may be.  Got a new truck coming in?  No problem.  If we did it once, we can do it again.  And again.  And again.  Let the team of mighty sign makers at Specialty Graphic Solutions make sure your next project leaves you smiling!

Check out some of our other fleet graphic work!

Does your fleet need to sparkle? We can help! You can call us at 360-635-5556 or at 503-766-3331. Click the button below to fill out a contact form.  Email more of your thing? Send a note to hello@sgsgraphic.com and a mighty sign maker will be in touch.

Retail Signs & Floor Graphics Make For A Doggone Great Promotional Campaign

By | Inside Signs

Retail Floor graphics work for businesses.  Working with a canine-themed message promoting doggone low rates, Specialty Graphic Solutions recently produced a series of great retail signs for iQ Credit Union.  Retail signs can be a powerful tool for promoting specific products and offers.  And these particular signs really made tracks . . . literally.

Using special purpose floor vinyls and non-skid overlaminates, SGS produced paw print floor decals that were placed on both tile and carpet floors in all the iQ branches.  We also  made laminated counter graphics for display at each teller counter.

The floor and counter graphics were unique and easily noticed.  The bright red eye-catching color of the decals didn’t hurt – but the unusual placement was what really drew attention.

In addition, SGS produced a set of high quality posters that featured actual dogs owned by iQ staff members.  These were positioned in the branches at eye level in more traditional fashion.  Together the retail signs, floor graphics and counter decals created a compelling visual message that helped grow the credit union’s business.

iQ Credit Union is the smart choice for all your financial needs. iQ Credit Union offers a full range of financial services, including checking accounts (free checking is just the beginning of a better-than-ever Member Rewards program), savings accounts, home mortgages, auto loans, home equity lines of credit, VISA cards and more.

Whether you are looking for production of a quarterly retail campaign or even a full sign makeover for your business, we’re the sign company that can help you find a solution for your unique needs.  There are many ways to contact us! Call (360) 635-5556 and chat with a Mighty sign Maker. Email hello@sgsgraphic or click the button below and fill out the form.

6 Key Factors For Effective Retail Signs

By | Retail Signs

6 Key Factors for Effective Retail Signs

If you’re trying to create effective retail signs, you may want to consider what CEOs had to say about their goals for 2014. Here are 6 lessons that were shared at the recent National Retail Federation Big Show in New York and how they may affect the signs you choose.

In an interview with Forbes, top retailers including Macy’s and Saks revealed their priorities for the months ahead. Personalization and technology were both big concerns:

1. Establish a personal connection

Getting cozy with customers is key whether you’re a corner store or an international giant. Think about how your signs help to create a happy customer experience.

2. Localize your message

If you have multiple locations, your signs may need a different approach. Maybe they attract different kinds of customers and need signs advertising separate specials that speak to unique audiences.

3. Study big data

Everyone is trying to figure out how to turn information into actionable insights. Make sure you’re collecting essential data and using it to guide your signage and other initiatives. Looking nice isn’t enough to make an effective sign.

4. Make yourself over

Your signs should reflect your future as well as your past and present. Maybe you’re starting to reach out to younger customers or expanding into new product lines. Your retail sign campaigns can help you keep moving forward.

5. Think omnichannel

Ask yourself how your signs serve to brand your business. How do they integrate with shopping apps and your employees to create a seamless customer experience? How do they fit into your overall campaigns?  The more these various channels all work together, the more powerful your message will become.

6. Break into fashion

You may be in the fashion industry without even knowing it. Fashion and design issues are becoming more urgent for industries across the board. One striking example is talk about Apple hiring a former Burberry executive to become senior vice president of retail.

We may not be able to introduce you to any supermodels, but our sense of fashion, good design and smart messaging can make your brand look super with great signs. Contact us for creative, effective signs and visual displays. You can reach us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project. Or if you prefer, simply click on the Contact Us button below or e-mail us at sales@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.

Building Brand Identity

By | Exterior Signs

Your Source For Building Brand Identity

Here at Specialty Graphic Solution we not only want your company to get noticed.  We want to make it easy for you to find a solution for all your company’s corporate branding needs.  We pride ourselves on being a single, reliable source for signs and large format printing. For some of our clients we even help them with smaller print items like business cards and post cards so that they truly have a one stop solution for corporate identity.

An example of the full range of branding products we can offer can be seen with Real Living.  Since opening this real estate firm in Vancouver in 2012, Specialty Graphic Solutions has been taking care of all the agent sales and leasing signs.  We provide standard For Sale and For Lease Signs as well as customized or upgraded signs for individual agents who choose to use an alternate sign design.

We also make individual rider signs for the agents. Real Living strives to make it easy for a potential buyer to quickly connect with an agent. These riders are a great way to personalize the standard company signs at a very reasonable cost.  Our simple communication system makes it quick and easy for a Real Living agent to order his or her signs with just a simple e-mail.  We can quickly create a rider that is the right color and lines up properly with the standard For Sale sign to make the agent look professional and effective.

While most Real Living signs are out on residential streets, we are also able to brand their offices.  An example of this are the window graphics at the Portland OR office which provide a clear welcome to clients.  And by using us there was no need to worry about whether the new signs would be the right color or style.  From color matching to font sizing and weight – we’ve got that format dialed in!

Working with a strategic partner, we even handle business card needs for all of their new agents.  With four pre-designed templates to choose from, the agents simply select the style they prefer and provide their personal information on an easy to use form and Specialty Graphic Solutions does the rest – including direct delivery to the Real Living offices.

As a single point of contact, we make it real simple for Real Living and the agents to get noticed and serve their customers.

If you are looking for a better solution for your multiple sign and branding needs, maybe we can help. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  E-mail us at sales@sgsgraphic.com or click the button below to fill out a form.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.