Web
Analytics
add_filter( 'gform_dropbox_ssl_compatibility', '__return_true' );
Tag

case study Archives | Specialty Graphic Solutions

How To Get Noticed On a Daily Basis

By | Exterior Signs

We are always looking for unique ways to get noticed. This time, it was some handmade signs that were drawing attention on public transit that were demonstrating how to grab attention. The New York City Subway Sign Experiment provided a lot of laughs and a profound lesson about effective signs. Find out how a simple sign can make MTA conductors smile and get more than 1 million views on YouTube.

Even if you rode the New York subway every day, you may never have noticed a black and white band on the wall at every station. Conductors have to point at them at every stop to demonstrate that they are alert to comply with Metropolitan Transportation Authority policy.

Two creative commuters, Yosef Lerner and his partner Rose Sacktor,  wanted to make things more fun. They held up their own signs at 8 stations with sayings like “You are dead sexy” or “Have you seen any naked passengers today?” The video shows how much passengers and conductors appreciated the effort. The signs broke up the routine and added something new and exciting to the environment.

So, what does this mean for your business signs? These are 5 points to keep in mind:

Add humor: Appropriate humor lightens up any communication. Catch people by surprise and keep it good natured.

Offer variety: Keep your signs updated. People may start to tune out the same old messages. Rotate your signs and adapt them for holidays and other major events.

Consult experts: People who specialize in graphics and signage can help you make better signs. Learn more about design and sustainable practices.

Collect feedback: Ask people what they think of your signs. Find out what elements they like and don’t like.

Use social media: Share your best signs. Put them up on your website or Facebook page.

Lerner put it best. He says to let people know you made a sign just for them. Show that you notice them and recognize them as human.

At Specialty Graphic Solutions we want your brand to make an impression. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below, add a note in Comments or e-mail us at hello@sgsgraphic.com.    

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Removable floor graphic foot prints

Floor Graphics Case Study

By | Floor Graphics

Use Floor Graphics to Improve Sales – A Case Study

Fear not retailers — we have ideas to help you attract the attention of busy shoppers, including one unique advertising method that’s been under your feet all along: floor graphics. A floor graphics case study conducted by Flexcon examines just how positive the impact of vinyl floor decals can be on store sales.

KLEM’S

Klem’s, a central Massachusetts retailer selling everything from clothing and household goods to farming and gardening supplies, first used floor graphics to advertise Carhartt  – a nationally recognized work apparel brand. This initial marketing experiment with floor graphics increased sales 31 percent.

A year later, Klem’s decided to try the floor graphics again to see what effect it would have on sales of Scotts Miracle-Gro gardening products. The second campaign was more complex. The floor graphics led customers through the store to a specific yard care products area and created a brighter and more interactive shopping experience.

According to the case study, “The eye-catching Scotts’ graphics proved a hit with both adults and children, who . . . would sometimes lead their parents through the store, stomping on the oversized insects.  These graphics were a people mover. They drove the traffic to the Scotts’ products. It was great to see how children reacted, physically jumping up and down through the store.”

Sale Increase Percentage

Sales of Scotts’ products increased 29% during the period of the promotion.  In addition, overall yard and garden sales were up 18% during that same time frame.  Not bad . . .

Floor graphics are a vibrant way to showcase a product and generate interest in a brand. They can also enhance the shopping experience of customers and direct their attention to the products retailers want to feature.

And it’s not too late to add floor graphics to your holiday marketing plans.  We can generally produce ready-to-install floor graphics within just a week.   

If the Flexcon study has piqued your interest but you want to learn more about how to incorporate floor graphics as part of a broader marketing campaign, you might want to check out the work we did with iQ Credit Union.  iQ used paw prints to lead members through the branches as part of a quarterly campaign promoting Doggone Low Rates on various loan products.  The campaign was so successful iQ actually extended it for an extra month.

At Specialty Graphic Solutions we make all kinds of visuals to highlight your brand. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below or e-mail us at hello@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

https://sgsgraphic.com/privacy-policy/