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custom business signs Archives | Specialty Graphic Solutions

6 Key Factors For Effective Retail Signs

By | Retail Signs

6 Key Factors for Effective Retail Signs

If you’re trying to create effective retail signs, you may want to consider what CEOs had to say about their goals for 2014. Here are 6 lessons that were shared at the recent National Retail Federation Big Show in New York and how they may affect the signs you choose.

In an interview with Forbes, top retailers including Macy’s and Saks revealed their priorities for the months ahead. Personalization and technology were both big concerns:

1. Establish a personal connection

Getting cozy with customers is key whether you’re a corner store or an international giant. Think about how your signs help to create a happy customer experience.

2. Localize your message

If you have multiple locations, your signs may need a different approach. Maybe they attract different kinds of customers and need signs advertising separate specials that speak to unique audiences.

3. Study big data

Everyone is trying to figure out how to turn information into actionable insights. Make sure you’re collecting essential data and using it to guide your signage and other initiatives. Looking nice isn’t enough to make an effective sign.

4. Make yourself over

Your signs should reflect your future as well as your past and present. Maybe you’re starting to reach out to younger customers or expanding into new product lines. Your retail sign campaigns can help you keep moving forward.

5. Think omnichannel

Ask yourself how your signs serve to brand your business. How do they integrate with shopping apps and your employees to create a seamless customer experience? How do they fit into your overall campaigns?  The more these various channels all work together, the more powerful your message will become.

6. Break into fashion

You may be in the fashion industry without even knowing it. Fashion and design issues are becoming more urgent for industries across the board. One striking example is talk about Apple hiring a former Burberry executive to become senior vice president of retail.

We may not be able to introduce you to any supermodels, but our sense of fashion, good design and smart messaging can make your brand look super with great signs. Contact us for creative, effective signs and visual displays. You can reach us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project. Or if you prefer, simply click on the Contact Us button below or e-mail us at sales@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Building Brand Identity

By | Exterior Signs

Your Source For Building Brand Identity

Here at Specialty Graphic Solution we not only want your company to get noticed.  We want to make it easy for you to find a solution for all your company’s corporate branding needs.  We pride ourselves on being a single, reliable source for signs and large format printing. For some of our clients we even help them with smaller print items like business cards and post cards so that they truly have a one stop solution for corporate identity.

An example of the full range of branding products we can offer can be seen with Real Living.  Since opening this real estate firm in Vancouver in 2012, Specialty Graphic Solutions has been taking care of all the agent sales and leasing signs.  We provide standard For Sale and For Lease Signs as well as customized or upgraded signs for individual agents who choose to use an alternate sign design.

We also make individual rider signs for the agents. Real Living strives to make it easy for a potential buyer to quickly connect with an agent. These riders are a great way to personalize the standard company signs at a very reasonable cost.  Our simple communication system makes it quick and easy for a Real Living agent to order his or her signs with just a simple e-mail.  We can quickly create a rider that is the right color and lines up properly with the standard For Sale sign to make the agent look professional and effective.

While most Real Living signs are out on residential streets, we are also able to brand their offices.  An example of this are the window graphics at the Portland OR office which provide a clear welcome to clients.  And by using us there was no need to worry about whether the new signs would be the right color or style.  From color matching to font sizing and weight – we’ve got that format dialed in!

Working with a strategic partner, we even handle business card needs for all of their new agents.  With four pre-designed templates to choose from, the agents simply select the style they prefer and provide their personal information on an easy to use form and Specialty Graphic Solutions does the rest – including direct delivery to the Real Living offices.

As a single point of contact, we make it real simple for Real Living and the agents to get noticed and serve their customers.

If you are looking for a better solution for your multiple sign and branding needs, maybe we can help. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  E-mail us at sales@sgsgraphic.com or click the button below to fill out a form.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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