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custom business signs Archives | Specialty Graphic Solutions

6 Key Factors For Effective Retail Signs

By | Retail Signs

6 Key Factors for Effective Retail Signs If you’re trying to create effective retail signs, you may want to consider what CEOs had to say about their goals for 2014. Here are 6 lessons that were shared at the recent National Retail Federation Big Show in New York and how they may affect the signs you choose. In an interview with Forbes, top retailers including Macy’s and Saks revealed their priorities for the months ahead. Personalization and technology were both big concerns: 1. Establish a personal connection Getting cozy with customers is key whether you’re a corner store or an international giant. Think about how your signs help to create a happy customer experience. 2. Localize your message If you have multiple locations, your signs may need a different approach. Maybe they attract different kinds of customers and need signs advertising separate specials that speak to unique audiences. 3. Study big data Everyone is trying to figure out how to turn information into actionable insights. Make sure you’re collecting essential data and using it to guide your signage and other initiatives. Looking nice isn’t enough to make an effective sign. 4. Make yourself over Your signs should reflect your future as well as your past and present. Maybe you’re starting to reach out to younger customers or expanding into new product lines. Your retail sign campaigns can help you keep moving forward. 5. Think omnichannel Ask yourself how your signs serve to brand your business. How do they integrate with shopping apps and your employees to create a seamless customer experience? How do they fit into your overall campaigns?  The more these various channels all work together, the more powerful your message will become. 6. Break into fashion You may be in the fashion industry without even knowing it. Fashion and design issues…

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Building Brand Identity

By | Exterior Signs

Your Source For Building Brand Identity Here at Specialty Graphic Solution we not only want your company to get noticed.  We want to make it easy for you to find a solution for all your company’s corporate branding needs.  We pride ourselves on being a single, reliable source for signs and large format printing. For some of our clients we even help them with smaller print items like business cards and post cards so that they truly have a one stop solution for corporate identity. An example of the full range of branding products we can offer can be seen with Real Living.  Since opening this real estate firm in Vancouver in 2012, Specialty Graphic Solutions has been taking care of all the agent sales and leasing signs.  We provide standard For Sale and For Lease Signs as well as customized or upgraded signs for individual agents who choose to use an alternate sign design. We also make individual rider signs for the agents. Real Living strives to make it easy for a potential buyer to quickly connect with an agent. These riders are a great way to personalize the standard company signs at a very reasonable cost.  Our simple communication system makes it quick and easy for a Real Living agent to order his or her signs with just a simple e-mail.  We can quickly create a rider that is the right color and lines up properly with the standard For Sale sign to make the agent look professional and effective. While most Real Living signs are out on residential streets, we are also able to brand their offices.  An example of this are the window graphics at the Portland OR office which provide a clear welcome to clients.  And by using us there was no need to worry…

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