Effective Elements of Sign Design Archives - Specialty Graphic Solutions

What Are the 5 Elements of Effective Sign Design?

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When you’re performing a task, there’s a right way to do it and a wrong way. Okay, more realistically, there are several wrong ways to do it and much fewer right ways to get it done. This is especially true with signage. We like to think that we’ve learned a thing or two about the industry in the many years we’ve been pleasing customers. Part of that knowledge is recognizing the 5 elements of effective sign design: 1. Contrast If you wander over to the Sign Language section of our website before reading the second half of this sentence, you know that contrast is the difference or degree of difference between sign components, like dark and light colors, fonts, or areas. If you want your sign to stand out, contrast is a must. Don’t believe me? Take a look at the “First Floor” door graphics (see above). If you have perfect 20/20 vision, you can make out most of it. However, when the hallways are dark, forget about it. A good rule of thumb is to never put dark graphics on a window. 2. Visibility Visibility is a measurement of how well a marker can be seen from a particular angle or distance. Before the other attributes of an effective sign can do their thing, a sign must be visible. For example, look at that sign advertising…um…well, we have no idea what the sign says, since it appears to be surrounded by a jungle. How effective is that? 3. Readability Readability is the degree to which a consumer can accurately and easily perceive the message of a sign. Or, it’s a measure of how well the viewer can see the words, letters, colors, and images of the signage and understand the information. If your marker is along a roadway with a high speed…

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