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Fleet Graphics in Portland Oregon Archives | Specialty Graphic Solutions

Using Vehicle Lettering and Logos to Brand in Portland Oregon!

By | Vehicle Vinyl Lettering, Vehicle Vinyl Logos

Using Vehicle Lettering and Logos to Brand is key in a promotion.  In the old days, savvy entrepreneurs who were looking to make a name for themselves were told to “go west.” Nowadays, if you gave a Portlander that advice, they’d probably look at you quizzically and wonder what was so great about Tillamook or any of the other small towns out that way.

These days, the sage advice is to “go mobile.” This may bring to mind busy people looking down at their phones while they dodge the physical obstacles of life. However, in this case, we’re talking about mobile marketing. Specifically, you ought to consider bedazzling your fleet with vehicle lettering and logos in Portland, Oregon.


Putting your organization’s logo on the side of a vehicle is a high-visibility, affordable form of direct marketing whether you have a single company car you use to deliver artisanal chicken nuggets to clients or you run a floral delivery business with a small fleet of vans. Here are the reasons you need to slap your logo and company name on the side of your ride:

Flexibility of Logo Placement

Putting your business’s name on your vehicle is no longer a matter of painting it on your side panels. Today, you can get creative. For instance, you can cover your hood, rear, and sides with giant logos. If you drive around the city a lot, throw your logo on the roof too so folks looking down from their fancy high-rise offices and apartments can see your branding. Magnetic logos are a smart solution when you have a vehicle that only does company work part time.

Brand Your Organization

The face of your brand is your logo. When you saturate a geographic market with your image by placing a logo on your vehicle, you build greater visibility and awareness for your brand’s public face. It also ensures that your good work gets credited to your business. For example, as your landscaping business improves neighborhood yards, potential clients will see your vehicle lettering and know who is responsible for the fantastic shrub menagerie.

Save Money Compared to Other Media

The first step is to get an awesome logo. This will cost you a few hundred dollars, but it’s generally worth every penny. Even with the cost of hiring a graphic designer, vehicle logos and lettering are still less than you’d expect to pay for a billboard, TV ad, radio spot, or newspaper ad. Plus, your vehicle graphics will last you for up to five years or more.

Logo on the Run

Whether it’s in front of the TV or on a specific freeway, the aforementioned media depend upon consumers being in a certain place to get their message across. Vehicle graphics stalk your target audience like a leopard going after a zebra.

Business cards usually end up in someone’s wallet where they’re promptly forgotten, or they stay in a pants pocket where they’re mangled by a washer-dryer tag team. Logos on the side of trucks are memorable, and with repetition, consumers will think of your enterprise when they need the services you offer.

If you’re ready to boost your brand recognition, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on vehicle lettering and logos in Portland, Oregon.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

The Amazing Power of Fleet Graphics in Portland Oregon

By | Fleet Graphics, Truck Lettering, Vehicle Vinyl Lettering | No Comments

With all of the money you spend on buying, insuring, and maintaining your fleet vehicles, it may be hard for you to loosen your purse strings for yet another expense. However, if you want to be sure that you have any money in your purse (or wallet or bank account) in the future, it’s imperative that you make the minor investment in fleet graphics in Portland, Oregon.

Let’s look at a fictitious example…

Business A performs incredible work. Their competitor, Business B, performs okay work. They get the job done, but it’s nothing to write home about. Business A uses plain work vehicles with no identifying markings. When they’re on the job site, no one can tell who’s performing the excellent work. Business B has fleet graphics. You can easily tell who’s on the job wherever they may roam.

Now, let’s fast forward to a few months later, and you’re in need of the services that both Businesses A and B provide. Who’re you going to call? It’s unlikely you’ll call Business A – even though they do superior work – because you don’t even know their name. On the other hand, Business B does a passable job, and you’re familiar with their brand. Even if you did know Business A’s name, you’re likely to forget it by the time you need their services. But, if they had vehicle graphics, you’d be reminded as you saw their trucks on the road.

Don’t Be Business A

Is your organization the Clyde Drexler of its industry, but you can’t seem to find enough work? Maybe it’s time for a little investment in vehicle graphics to really boost your name recognition. Here are our slam dunk recommendations:

Truck Lettering – We recommend vinyl lettering to enterprises that want to put their name on their entire fleet without breaking the bank. There are dozens of standard colors and fonts to pick from. Or, we can custom print your letters to match your other marketing materials. If you really want to turn heads, consider metallic, neon, matte, carbon fiber, or reflective vinyl styles.

Spot Graphics – Also referred to as vinyl decals, spot graphics are the most affordable way to put your logo on your fleet. They can also be used to highlight pictures of your handiwork and best-selling products. Spot graphics work perfectly in conjunction with vehicle lettering.

Perforated Window Vinyl – What kind of irresponsible moron covers up their windows with graphics? Woah, hey, let’s not judge just yet! With perforated window vinyl, you can cover any of your rear windows with your marketing message while still allowing the driver to see out. The secret is tiny holes. We only provide this for rear windows, though. We’re not irresponsible morons!

We’ve discussed a lot of budget friendly options above, but if you really want to get the attention of absolutely everyone, we recommend full vehicle wraps. These are a little bit pricey, but they make a big splash.

If you’re tired of losing work to businesses that simply aren’t as good as your enterprise, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on fleet graphics in Portland, Oregon. We’ll help you out.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.