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Point of Purchase Signs Vancouver WA Archives | Specialty Graphic Solutions

The Perfect Retail and POS Displays

By | Point of Purchase Signs, Retail Signs

Have you ever wondered why the candy bars are always next to the cash registers at grocery stores? As you watch the conveyor take your food far away from you rumbling stomach, you might be tempted to buy one of those candy bars. Maybe you do. Those candy bars are where they are for a reason. There’s a good chance you’re hungry after food shopping and once you’re in line, there’s nowhere to go but to the lonely streets of Chocolate Bar City, where everyone regrets. This precise type of marketing can be done with signs too. Using the clever deployment of retail and point of sale signs, you can increase the visibility of your products at the most beneficial place.

Pick the Best Spot

Retail and point of sale signs are meant to display products and specials in a way that focuses attention on products you want to sell. But they have to be placed carefully and have the right kind of message. You don’t want to trick people into purchasing your products, you want to show people the top qualities of your products at a place they’ll be noticed.

For example, like the candy bars at the checkout counter, you might want to put an advertisement for your member rewards service at the point of sale (POS). The POS is where you sell your items. It’s where the customer pays for their purchases. So, if you have a member rewards program and you offer a ten percent discount on your first purchase when a client joins, having a sign that says that at the place where your customer pulls out their wallets can get that noticed more than having it on a clothing rack. It’s all about location.

Pick the Best Graphics

Using the right image for your retail and POS signs is important. You’ll want to be smart about what images you display. You’ll want to showcase your top selling items, the one’s that bring people back. Particularly if you own or operate a restaurant, the choice of images can be enticing enough to up-sell items without even pushing your guests.

For example, if you use a menu board at the POS in your restaurant, a couple of alluring images of your best-sellers will encourage people to buy them. Or advertising your margarita special with a cool and refreshing graphic at the tables of your eatery can boost your margarita sales with minimal effort.

Retail and Point of Sale Signs Just for You

When it comes to retail and point of sale signs, smart solutions work well. At SGS we’re mighty smart. We make sure that your retail and POS signs suit your needs perfectly, have the images you need and can work where you need them to work. That’s why we provide multiple options for these signs. Menu boards, magnets, posters: whatever type of signage will fit your POS, we can provide a perfect solution.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Need Signs for Your Retail Promotion? iQ Credit Union Does it with Style!

By | Point of Purchase Signs, Retail Signs | No Comments

You can’t expect to cash in on the same promotion year after year. You’ve got to mix it up. iQCU realized this, so they called in the experts at SGS for point of purchase signs for Vancouver.

iQCU? Is This a Test?

No! iQCU isn’t some sort of test where people can see how smart you are. It’s one of our favorite clients: iQ Credit Union. They have more than a dozen branches throughout Southwest Washington. Since they were first founded in 1940, our financial friends have demonstrated a commitment to the educational community and the region as a whole. Their goal is to improve everyone’s financial intelligence.

When such a valuable member of the community needed signs for retail promotions in Vancouver, they knew they could bank on SGS for help. If you did the math, you may have noticed that iQCU is celebrating their 75th year of serving the area. Each quarter they update their promotions, and for the latest quarter, the brilliant marketing team at iQ added even more fun and whimsy to their “legendary” theme.

How We Took iQCU’s Promotion to Mythical Proportions

For the new campaign at iQCU, they’re entering members who refer a friend into a drawing for a new kayak. So, of course, their mascot Sassy the Sasquatch simply had to take the kayak for a test drive. Now, at each iQ branch, you can find Sassy in a bright red personal flotation device, holding a summertime iQ drink Coolie in one hand, and a paddle in the other while sitting in a bright red kayak.

Above new posters that showcase monstrous membership benefits, you can see amazing deals billowing from Mount St. Helens. Deal plates at each teller station highlight explosive loan rates. And, Gush Gush the Lacamas Lake Monster is the newest addition to the iQ cast of legendary characters. This Pacific Northwest legend is now featured prominently on easel signs, atop counters, in posters, and even on employees’ desks.

We used one of our favorite materials for this project: Gator Foam. It’s a high density urethane substance that is environmentally-friendly, durable, and incredibly versatile. We used 3/16” white Gator Foam that was custom cut using our CNC router for the “refer a friend” signs, Sassy and Gush Gush cutouts, and the deal clouds. We digitally printed directly onto the sign foam in full color.

At almost 40 inches tall by 32 inches wide, the Sitting Sassy required us to use two dowels fit in the molded kayak frame to keep him upright and looking great. Gush Gush was a little bit easier. All we needed was double sided tape to make her stand up. We also used double sided tape to affix the deal clouds to the clear acrylic poster holders.

The deal plates are digital prints on adhesive backed vinyl with a protective laminate. And, the easel sign also use 3/16” foam board, a great short term solution. In the end, iQCU was satisfied once again with the work our mighty sign makers performed.

Need help jump starting your newest offers? Why don’t you give SGS a call today and find out what’s possible?



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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