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Point of Purchase Signs Vancouver Archives | Specialty Graphic Solutions

Retail Store Signs That Sell! We Promise!

By | Inside Signs, Point of Purchase Signs, Walls Graphics | No Comments

So, you’ve spent the money on entertaining advertisements that have people talking about your shop. You have outstanding exterior signs that get the attention of passersby and direct consumers to your store. Now, that you’ve gone to all the effort of getting potential customers through your door, how are you going to convince them to take out their wallets and “make it rain”?  One way to loosen those purse strings is with interior retail store signs for Vancouver, WA. Today, we’ll look at some of the best options for your business.

Point of Purchase Graphics

Let’s face it: there are some purchases that we make that we probably wouldn’t have made if we’d had a little bit longer to think about what we were doing. If you sell items like this, the best place to promote them is right next to your register with point of purchase signs for Vancouver, WA right. POP signs are also perfect for advertising deals that are only available at checkout, such as store credit cards.

Menu Boards

Just about every restaurant has menu boards. Along with featuring the branding of the eatery, they’re designed to include vibrant images of top selling specialty dishes while matching the interior décor. For easy readability, menu items are often grouped by dish types. For example, beverage options are often listed separately from food selections. After all, you don’t want customers thinking that you serve a Pepsi sandwich (patent pending)!

Posters

Through the magic of posters inside your store, you can transform consumers into customers alchemy-like. And, when you combine your efforts with images evocative of a special promotion or seasonal sale, you really put shoppers in the buying mood. Display these signs at your registers and near the shelves where you stock targeted products.

Wall Graphics

Vinyl graphics are taking the world of retail by storm. This is because of their many versatile uses. If you want to change the interior design of your shop, digitally printed wallpaper is more affordable, faster, and nowhere near as stinky as painting. Wall murals can depict people enjoying your products. Or, you can even use wall graphics to point the way to sales items or other best sellers.

Banner Stands and Cardboard Cutouts

Both cardboard cutouts and banner stands can be moved around your interior or even displayed outside when the weather is nice. These work best for big promotions. Is your annual “Buy Two Get One for 50 Percent off when It’s Cloudy” promotion coming up? First of all, you should probably simplify your offer a little bit, and you can let consumers know about your deal with banners or cutouts that block their path!

Ready to Get Started?

Contact the mighty sign makers at Specialty Graphic Solutions today to discuss the markers you’ll need for your upcoming promotions. We’ll sit with you and listen to your vision and budget. Based on your goals, we craft recommendations that are sure to impress. We create signs from scratch, or we can work with the artwork you already have. We’re just flexible like that!

Pick up the phone or do some clicking to get your retail signs started today!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Don’t You Want a Sign Company Where Everyone Knows Your Name?

By | Point of Purchase Signs | No Comments

Choosing a service provider or store you’re familiar with is always a good idea. To illustrate our point, let’s talk about your hair. Chances are you have someone who regularly clips, styles, or shaves your hair. Why do you keep going back to the same person? In all likelihood, you have developed a relationship with them: they know exactly what you want, and you trust them not to accidentally give you a mohawk.

Now, the same goes for other businesses you frequent. Once you develop that bond, it makes future interactions easier and less stressful. iQ Credit Union, living up to their name, recognized that we always seem to be on the same wavelength, so they continue to trust us not to give them an unwanted mohawk…and to supply them with point of purchase signs Vancouver WA pays attention to.

iQCU Is Everywhere!

As you traveling around Vancouver, you‘ve likely come across some of iQ Credit Union’s branches. They have twelve of them throughout town. This year, they celebrate their 75th year of intelligent banking. They were originally created to assist teachers in saving and borrowing money. These days, they are open to everyone. Their commitment to educators and emphasis on financial smarts are the inspiration for their name.

We have developed a great relationship with iQCU based on our mutual love of puns (evidenced by all the marketing materials we have produced for them) and our ability to produce great signage for them every time.

You Only Need One Sign Shop

Each quarter, iQCU rolls out a new marketing campaign. In the past, they have hired us to help with

  • Save a Latte – featuring iQ branded coffee mugs
  • Crab a Great Rate – a summer theme that included graphics on sand pails
  • Doggone Low Rates – including vinyl paw prints all over the floors and counters

No Mohawk, Just Great Promotional Products!

iQCU’s latest campaign to celebrate their 75th anniversary is “Legendary Loan Rates” and what better mascot than the Pacific Northwest’s very own Sasquatch to promote it! As with previous projects, we used the iQ marketing team’s stellar designs and printed up teller signs, floor graphics, posters, deal plates, and more using our wide format digital printer.

The posters were printed on Intellicoat GF Photo paper with a luster finish. To get the perfect colors to match the marketing team’s color targets, we used the Eye1 color matching system.

For this campaign, we also produced special 75th anniversary dimensional badges that were custom-routed from 3mm PVC and feature full color laminated print faces.

In the end, iQCU was satisfied with another job done well. And, their members enjoyed the graphics marketing the newest promotion.

Do You Have a Go-To Sign Shop?

Do you have a place you always go to when you need some new signs? Or, are you always looking for a new place after having an unpleasant experience with the previous company? We recommend giving the mighty sign makers at Specialty Graphic Solutions a shot. As a full service sign shop, we can take care of every step of the sign process and provide a broad range of solutions for your job, whether you need something to tickle your customers’ punny bones or not. And, we keep your artwork on file, so when you come back to us, it’s less expensive each time

If you wanna go where everybody knows your name, contact the Mighty Sign Makers today to make us your regular, one-stop signage shop.

Cheers!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

primary color sign I Like Comics logo on exterior glass window

I Like Comics “Jesters” Up Interior and Exterior POP Signs!

By | Point of Purchase Signs, Retail Signs, Windows and Doors

 

Point of Purchase Signs

You may read that title and wonder, “What are POP signs?” Nope, we’re not talking soda. POP is short for point of purchase signs”.  This popular type of signage can be found in just about any retail store. This is because it’s one of the most effective ways to let customers know about your must-have products as well as to build your brand.

I Like Comics recognized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for retail store POP signs Vancouver WA comic fans will appreciate.

We Like I Like Comics

If you are like us, when you think of comic book stores, the Comic Book Guy from The Simpsons comes to mind. Fortunately, the people at I Like Comics are not snobby and sarcastic like The Simpsons character. I Like Comics is owned by Chris and Amy Simons. Their store recently opened up on Broadway Street as a result of two smaller comic stores merging to form one larger business.

I Like Comics buys and sells original artwork, comic books, statues, graphic novels, and other collectibles. Plus, they provide deals on subscription boxes.

What We Did

When a company that is so active in our community came to us for signage, we sprang into action faster than a superhero off to save a damsel in distress. For I Like Comics, we produced a wide array of interior and exterior signs.

For the outside of the store, we created and installed a full color, laminated print logo on their front window. On the door to the storefront, we listed the hours of operation and contact information using standard vinyl lettering.

Hanging from the awning at the store entrance, we installed a double sided blade sign. This features the store’s logo print on PVC. For the actual building sign, we adhered a laminated digital print to an 8’ by 4’ three-millimeter thick Alupanel (an aluminum composite panel) and installed it directly to the exterior of the brick building.

And, to attract the foot traffic along Broadway, we fabricated an affordable A-frame/sandwich board for I Like Comics to put out on the sidewalk during business hours.

SGS really livened up the interior of I Like Comics with onomatopoeic sound effects from Marvel Comics applied directly to the painted area above the front window. We created these by using our wide format digital printer to print directly on adhesive backed vinyl.

Banners for Wizard World Comic Con

Finally, Chris and Amy asked us what we could do to help them get ready for the Wizard World Comic Con. After talking with them, we found out that they planned on attending a number of events this year, including the Rose City Comic Con, so we recommended a heavy-duty yet inexpensive retractable banner stand. These trade show displays are easy to transport and set up. Plus, they can be used to get your message across between conventions.

In the end, SGS saved the day and had another satisfied client.

Are you in need of a point of purchase signs? Vancouver, WA businesses can turn to Specialty Graphic Solutions for all of your signage needs. We take care of the entire process from start to finish. Contact us today for a free consultation and quote!

 



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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