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pop up banners Archives | Specialty Graphic Solutions

Picking The Best Pop Up Banner For Your Brand

By | Banners

Pop Up Banners have come a long way from being painted on a chunk of canvas. And we’re well beyond the kind you make in a word processor and tape together at the office. Large format printing and new materials make it easy to give your brand some polish. Do you want to make an impression in a snap? Let’s look at what you can do with a retractable banner.

The basics: Retractable banners are designed to be portable. The banner part neatly wraps up and is protected in the case which makes for easy storage. This tool is essential for brands that travel to trade shows and need to make the most of packing space. If you happen to damage the banner or decide it’s time for a change the look to keep current – we can update the graphic.

The sizes: We have a banner size for what you need. The base is about three feet wide with the printed banner itself being about 32 inches wide. Heights available are 4, 6, and 8 feet tall. Still need to go bigger? It can be done!

The options:

 Vesta uses a table top banner to showcase sponsors for an event.  Vesta uses a table top banner to showcase sponsors for an event.

Table top – This size is great for seasonal promotions in a reception area. The table top banner also works well for smaller trade show setups when you need to be economical with space.

 The pop of color and bold design helps Salsbury & Co get noticed.  The pop of color and bold design helps Salsbury & Co get noticed.

Single – One banner to rule them all. This option makes a splash and shows off your brand. Sitting at a table? A six foot banner makes a great backdrop so attendees know who you are and serves as a visual introduction before you even greet them.

 The Sonder Project uses a trio to share their message.  The Sonder Project uses a trio to share their message.

Multiple – A trio of banners can be split up for a more flexible display approach. Each banner has its own purpose and creates an eye-catching look. Multiple banners can be used to fill space and show off your message.

Need something a bit more? We can make that happen. There’s plenty of dynamic shapes and materials to help you pop in a snap. Talk to the team at Speciality Graphic Solutions for a free quote. You can email us at hello@sgsgraphic.com or call us at 360-635-5556. You can also click the nifty button below to get in touch.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Keys to A Successful Trade Show Display

By | Trade Show Displays | No Comments

A trade show can be a great opportunity to get your business “out there” and become visible to hundreds or even thousands of people who might not otherwise hear about you. Your success relies on your ability to set up a smart trade show display that best shows off you and your business. You will be competing with a lot of other businesses for eyeballs, so it’s important to do everything you can to attract people to your booth.

Use these great tips for ensuring you have the best trade show display possible!

Research The Show Beforehand

Knowledge is power. Learn about the history of the show. What sorts of booths have companies put up in the past? How much money do they spend on them? How many staff members? What you want is a booth that stands out from the crowd, but without being so far over-the-top that it seems gaudy or ostentatious. We like to look at how others style their displays for ideas and inspiration. We even have a Pinterest board dedicated to it!

Look Your Best!

If you think about it, a trade show is like a beauty pageant. People say they’re interested in personality, but they’re mostly judging on appearance. Make the best first impression you possibly can.

  • The trade show display itself should be colorful, attractive, and aesthetically well-balanced. The more professional the construction job, the better. Avoid “pictures stapled to cardboard” displays unless you absolutely can’t afford anything else.
  • Make sure all staffers are well-groomed and in attire that complements your booth and brand.
  • Keep the décor clean, tasteful, and inviting. Avoid clutter.
  • Use video if at all possible. A rear projection on the back of your booth, or even a TV, invites people to stop and watch. PowerPoint displays also work well.
 Aries Engineering uses lighting to warm up their booth to make it inviting and promote their heated floors for RVs.

Aries Engineering uses lighting to warm up their booth to make it inviting and promote their heated floors for RVs.

Be Engaging With Visitors

Never forget, your number one goal is to get people interested in your product. Your staff should be the most friendly and personable people you have.  They need to get your message into very short conversations while still sounding spontaneous – so prior to the show, rehearse ways to engage prospects. Unless you really hook a visitor, they’ll likely only have thirty seconds to a minute to get your message across.

Get Those Contacts

Ideally, no one should escape your booth without you getting their information and them getting something with information on it. A few ideas on this:

 Criterion Brock's trade show display actually has a cabinet as part of the design so staff can store materials and anything else they need for attendees.

Criterion Brock’s trade show display actually has a cabinet as part of the design so staff can store materials and anything else they need for attendees.

  • Giveaways. People can rarely resist snagging bags of free swag at these shows. Something basic like a custom-printed pen works, but it’s much better to have a unique, distinctive, or useful item so it isn’t forgotten in a drawer at home.
  • Multimedia. CDs, DVDs, or (if you have the budget) thumbdrives with presentations about your product are a great way of getting more people to see your message.
  • Raffles. A good prize will certainly get a lot of folks to your trade show display.  This can help you collect you loads of personal information quickly, but the value of most unqualified contacts is limited.
  • Food or drink. It can be tiring walking the exhibit floor. Something as basic as cookies and fruit punch can get people to stop and chat for a couple minutes while getting a little pick me up.

Don’t Forget To Follow Up!

The job isn’t over when your trade show display is torn down. Consider having an employee discreetly keep track of your best leads, maybe using a smartphone. Start making callbacks and follow-up emails as soon as you can, before they have a chance to forget you after a long day of nonstop sales pitches. The more personalized the followup, the better.

 

Have a trade show coming up? Talk to us and we’ll help you find a way for you to shine.  You can reach us at 360-635-5556 or at 503-766-3331.  Like filling out boxes? Click on the button below for our contact form.  Email more of your thing? Send a note to hello@sgsgraphic.com and a member of the SGS team will help you.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

5 Reasons To Use Retractable Banners

By | Pull Up Banners

Five Reasons to Use Retractable Banners

Take your show on the road!  Or display your message close to home!  Either way, a retractable banner is an essential tool for getting your message noticed.  These 5 things make retractable banners – or pull up banners – a great marketing aid.

 The National Society of Tax Professionals' banner stand is the EZ version of trade show displays!

The National Society of Tax Professionals’ banner stand is the EZ version of trade show displays!

Easy to set up

Have a minute?  That literally is all you’ll need to set up most retractable banners.  Take the stand out of the carry case, take the telescoping pole out of the case and insert it into the stand, pull up the banner and hook it to the top of the telescoping pole.  That’s it!  You’ve got a great looking and effective display without breaking a sweat.

Easy to transport

Once you’re done, use the spring mechanism in the base to roll the graphic back up into the stand, put the telescoping pole away and use the travel case to store everything easily.  Most travel cases have a shoulder strap as well as a handle so it’s easy to put it in your car, take it with you to the airport or box it up with other display materials.  And it only weighs a few pounds – so no need for extra reps in the gym just so you can carry your banner stand to the next show.

 The Humane Society has multiple banners to maximize their message. They can be used together in a large area or separately for smaller events.

Available in lots of sizes & shapes

Need something to fill the back wall of a 10′ booth?  Got it.  Have just a table top to work with?  No problem.  Most banner stands are about 30″ – 36″ wide and 76″ – 86″ tall.  But these pull up banners come in all kinds of shapes and sizes.  From a 24 inch tall table top model to a giant 8 foot wide display,  we can create just the right banner display for your space and message.  There are even double sided stands so you can put your message out there coming and going.

Can be combined or used on their own

Want to make it a combo?  No fries with a smart, healthy combo of banner stands that create a bigger, bolder image for your display.  And with some thoughtful design, multiple banner stands can be used as a group or as individual messages to make your marketing dollars go further.

They’re changeable

Just in case your sign company didn’t tell you – those banner graphics can be changed out so you don’t have to buy new hardware every time you need to change the message.  Savvy buyers look for retractable banner stands with more robust hardware that will last longer and save money over time.


Make it a banner year for your business

Got an upcoming trade show or seasonal event?  Need help finding a great way to get noticed? Contact us for creative, effective signs and visual displays. You can reach us at 360-635-5556 or at 503-766-3331 to get started on your project. Or e-mail us at hello@sgsgraphic.com

We even deliver — on our promises and via FedEx and UPS!!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

4 Tips About Trade Show Displays

By | Trade Show Displays

4 Tips About Trade Show Displays

Are your trade show displays small, scraped and a bit worn around the edges? Are you hoping to squeeze one or two more seasons out of your tired displays? Beware of making a fool’s bargain, particularly when you see other exhibitors sporting new trade show displays, custom booths, and ultra-modern retractable banner stands.

What do the experts say? Trade Show Executive, the industry insider publication dedicated to keeping a watchful eye on what makes trade shows grow, work and prosper, has crunched the numbers and published them in a research roundup. The findings are eye-opening.

1. Attend 9+ events a year

To keep in step with your competition, you need to commit to attending at least nine trade shows this year. And experts say the optimum booth size is about 200 net square feet. If your equipment cannot keep up with these minimum requirements, you might have a difficult time keeping pace with other retailers or service providers in your niche. Our customer Alde uses three different size displays so no matter space a trade show offers, they can still make an impact.

2. Be ready to sell to consumers who are ready to buy NOW

Effective exhibit displays have the power to influence the buying decisions of attendees who are already predisposed to parting with their money. Researchers discovered that 69 percent of trade show attendees were eager to buy new products. Does your current display persuasively argue in favor of buying from you versus the competition?  A professional, eye-catching display with a well-targeted message is a critical tool that helps draw in those customers who are looking for the right place to spend their money.

3. Take advantage of a captive audience

Did you know that trade show visitors spend about 8.3 hours looking at the wide variety of exhibits that businesses put up? Does your current display setup compare favorably to the competitor next door? If he has all the bells and whistles while your banner stands are broken and held together in the back with duct tape, you are missing out on making that crucial first impression a great one. In fact, some visitors might just keep walking without so much as a glance in your direction. How can you get their attention? With floor graphics! One of your best promotion strategies is under your feet.

The Humane Society of Southwest Washington uses a couple of pull-up banners to make a statement and catch the eye of people walking by.

The Humane Society of Southwest Washington uses a couple of pull-up banners to make a statement and catch the eye of people walking by.

4. Don’t get left behind growing exhibit trends

Square footage at trade shows is increasing by 2.4 percent; the number of exhibitors is growing by 1.5 percent. There are 2.9 percent more attendees walking through the aisles than there were a year ago. These new eyeballs and new competitors mean that you have to be bringing your A-game and your best display tools. And your A-game means being able to outshine your competitors. Check out how one company utilized attendees as a way to promote their brand at a convention all with the color orange.

The report from Trade Show Executive has an in-depth look at the value of participating. Of course, the most persuasive statistic is the cost of making a face-to-face contact. While it costs about $96 to do so at a trade show, you have to be prepared to spend $1,039 to persuade a consumer to walk through your door via other means. Clearly, new trade show displays are a steal when you consider the real expense of making contact with the help of other advertising tools.

We can help you find a way to show your best at a trade show.  Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below or e-mail us at sales@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

freshen up trade show booth before and after

3 Smart Trade Show Displays

By | Trade Show Displays

From Mega To Mini – 3 Smart Trade Show Displays For Alde USA

If you work the trade show circuit, you know that no two audiences or trade show spaces are ever alike.  That’s why smart exhibitors plan the booth set up for each individual show.  That doesn’t mean you can’t ever use a set up twice — but it should be a conscious decision based on the message you are sending and the attendees you are trying to attract. One company that does a great job creating effective trade show displays is Alde.  The Swedish manufacturer of heating systems for recreational vehicles has been working hard this past year to get noticed in the United States.  We make 3 smart trade show display elements for Alde.

We’ve had the pleasure of working with them to produce the essential visuals they need to stand out on a busy showroom floor no matter the size of their booth.  From a 30′ show-stopping display to a simple roll-up banner, the Alde display options shown below offer 3 great examples of Mega, Moderate, and Mini exhibit displays.

This attention-grabbing 30-foot display features a large wall with a video display, interactive tablet and 3D graphics highlighting the many functions of Alde products within a typical recreational vehicle.  Brochure racks are supported by the display wall to hold literature for quick and easy distribution.

The booth set up features a spectacular miniature vehicle demonstrating how the actual components of their systems are installed in an RV.  Re-usable floor graphics allow Alde to capture the attention of attendees as they look down.  And the distinctive, triangular logo actually points visitors further into the booth and back toward the video monitor.  This inviting arrangement even has seating and – since the show is in December – color coordinated poinsettias.

MODERATE

When Alde needs to make a big impression but doesn’t have space or time to set up their 30′ mega display, this easy-to-assemble 20′ display system is a perfect alternative.

 Alde is set up and ready to go on the showroom floor in Las Vegas, NV. Alde is set up and ready to go on the showroom floor in Las Vegas, NV.

This lightweight and portable display can be quickly set up by just two people. Simply pop up the numbered frame pieces and then secure the fabric graphics in place. This configuration includes a front counter with fabric graphics on both sides as well as a red LED lighting around the countertop to reinforce the warm glow of Alde’s heating systems.
When the show ends, the display folds down and packs up neatly into two hard plastic cases for safe shipping and transport.

MINI

Some exhibit opportunities offer limited space.  A retractable pop-up banner is a great way to get noticed in a small space. The height commands the attention of the attendees and provides a diagram that helps Alde staff explain their unique products. The banner is over six feet tall when on display and rolls back up into its base and carry case for quick transport and storage.

These retractable banners are also a great way to add an extra message to a larger display.  For instance, the pop-up in the photo above could be used to co-brand with Winnebago in conjunction with a larger Alde display.

Alde was founded in 1949 in a small town in Sweden. They specialize in heating elements for recreational vehicles that are silent and efficient to create a comfortable and cozy environment when traveling. In 2012, Alde established a location in the United States to strengthen their position as a worldwide leader in heating technology.
At Specialty Graphic Solutions we want your company to stand out in the crowd. Call us at 360-635-5556 or e-mail us at hello@sgsgraphic.com if you’d like to talk about your project.

With the right setup and transportation is a snap, allowing you more time to interact with attendees. Need tents, banners or flags for that extra pop? We can do that too.

The Mighty Sign Makers at Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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