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Rebranding Signs Vancouver Archives - Specialty Graphic Solutions

Rebranding Merger Signs a Plus for LAUDA-Noah in Vancouver!

By | Exterior Signs, Lobby Signs, Windows and Doors | No Comments

“You got peanut butter on my chocolate!” “You got chocolate on my peanut butter!” Mergers can get confusing. There are many aspects that need to be considered. For example, what are you going to call yourself? What will the new logo look like? One important aspect that you need to act on is updating your signs with your new brand as soon as possible. LAUDA-Noah recognized this, so they contacted the mighty sign makers at SGS for signage makeovers Vancouver WA consumers would embrace. I’m Familiar with Noah Precision, but What Is LAUDA-Noah? Located on Southeast Columbia Way in Vancouver, Noah Precision was founded three decades ago. They were the first to put thermoelectric devices in temperature control systems for semiconductor water processing applications. Last year, Noah merged with LAUDA, a German company, to combine their resources to develop, manufacture, distribute, support, and service heat exchangers and chillers for the semiconductor industry. Still have no idea what they do? No problem! We didn’t know much either before this project. We’ll stick to what we know below. When a business that brings so much work to our community came to us for rebranding signs for Vancouver, WA, we jumped in our truck and headed to their offices to see for ourselves what needed to be done. There were three separate signs that needed the new logo: an exterior building sign, lobby sign, and door graphics. How We Tackled This Project We’ll look at each of the signs we refurbished in turn. First up: The Overhead Building Sign The business park LAUDA-Noah is a part of has specific guidelines for what building signs can and can’t look like or be made of. The old sign featured raised sign foam letters with silver laminate that were mounted on a painted sign panel. We…

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