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seasonal promotions Archives | Specialty Graphic Solutions

Window Clings Announce Fall’s Arrival At Black Rock Coffee Bars

By | Windows and Doors

Ah, autumn!  This time of year brings vibrant gold, orange, and red leaves, a crisp chill in the air and Pumpkin Spice Lattes!!   Black Rock Coffee Bar knows how much coffee and chai lovers appreciate their seasonal drinks.  These colorful window clings proudly announce this year’s fall drink line up!

To make this announcement to customers and celebrate the season, Black Rock Coffee Bars utilized window clings. These bright designs are prominently displayed at each Black Rock location. Not only do they help attract new customers to the stores, but they are also an easy way to tempt return customers to upgrade their regular coffee or tea order to one of these special flavors.

These window clings were easily installed in 14 Black Rock locations by employees. The cling material means there is no need for the extra time and expense of outside vinyl installers.  The advertisements can be quickly placed and moved on the glass to maximize ROI.  And when it’s time to change out the window clings for the winter drink promotion, the designs can be removed with no sticky residue left behind.

Seasonal promotions are a great way for businesses to keep things fresh for your customers as well. How can we help you get noticed?

At Specialty Graphic Solutions we make all kinds of visuals to highlight your brand. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the button below or e-mail us at hello@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Removable floor graphic foot prints

Floor Graphics Case Study

By | Floor Graphics

Use Floor Graphics to Improve Sales – A Case Study

Fear not retailers — we have ideas to help you attract the attention of busy shoppers, including one unique advertising method that’s been under your feet all along: floor graphics. A floor graphics case study conducted by Flexcon examines just how positive the impact of vinyl floor decals can be on store sales.

KLEM’S

Klem’s, a central Massachusetts retailer selling everything from clothing and household goods to farming and gardening supplies, first used floor graphics to advertise Carhartt  – a nationally recognized work apparel brand. This initial marketing experiment with floor graphics increased sales 31 percent.

A year later, Klem’s decided to try the floor graphics again to see what effect it would have on sales of Scotts Miracle-Gro gardening products. The second campaign was more complex. The floor graphics led customers through the store to a specific yard care products area and created a brighter and more interactive shopping experience.

According to the case study, “The eye-catching Scotts’ graphics proved a hit with both adults and children, who . . . would sometimes lead their parents through the store, stomping on the oversized insects.  These graphics were a people mover. They drove the traffic to the Scotts’ products. It was great to see how children reacted, physically jumping up and down through the store.”

Sale Increase Percentage

Sales of Scotts’ products increased 29% during the period of the promotion.  In addition, overall yard and garden sales were up 18% during that same time frame.  Not bad . . .

Floor graphics are a vibrant way to showcase a product and generate interest in a brand. They can also enhance the shopping experience of customers and direct their attention to the products retailers want to feature.

And it’s not too late to add floor graphics to your holiday marketing plans.  We can generally produce ready-to-install floor graphics within just a week.   

If the Flexcon study has piqued your interest but you want to learn more about how to incorporate floor graphics as part of a broader marketing campaign, you might want to check out the work we did with iQ Credit Union.  iQ used paw prints to lead members through the branches as part of a quarterly campaign promoting Doggone Low Rates on various loan products.  The campaign was so successful iQ actually extended it for an extra month.

At Specialty Graphic Solutions we make all kinds of visuals to highlight your brand. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below or e-mail us at hello@sgsgraphic.com.

Specialty Graphic Solutions will help you Get Noticed with indoor and outdoor signs, vehicle graphics, trade show displays, window graphics, event signage, wall murals and more.



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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