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Trade Show Displays Portland Oregon Archives | Specialty Graphic Solutions

Hiding at Your Expo? Trade Show Displays in Portland Oregon to Get You Noticed!

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics | No Comments

There’s an endless list of well-established expos, conferences, fairs, and trade shows coming up in Portland, including the Portland Retro Gaming Expo, Portland National College Fair, Portland Performing and Visual Arts Fair, and Gem Faire, just to name a few.

If it’s your first time exhibiting at these events, you may be stuck with a less appealing location, as in people in bathroom stalls are gathering more leads than you. You might as well give up on this year’s event and hope for better placement next year, right? Woah, hey! Don’t give up so easily! You’ll never make it in business with that attitude! Just call up your friends at Specialty Graphic Solutions, and we’ll hook you up with trade show displays in Portland, Oregon that’ll get you noticed.

What’s Available?

There’s a good chance you could hurt your organization’s reputation if you show up with old, tattered, outdated, or tomato sauce-stained displays, and you’re not attending a spaghetti convention. To protect your reputation, it’s crucial for you to ensure your exhibit is trade show ready. Here are some top options when you’re in need of an update:

Backlit Displays

Custom backlit displays will give your booth a glow that attracts event-goers from afar. Our bold designs will show potential leads that you’re a professional business that stays ahead of the trends in your industry.

Retractable Banners

If you’re looking for versatile and classy trade show displays, consider retractable banner stands. Not only do they work great at your booth, but you can put one near the entrance to the convention hall to direct people to your exhibit. And, between events, the banner retracts into the bottom cassette for easy storage, or you can reinforce your message and branding in the reception area of your building.

Hanging Banners

If event organizers will allow you to hang a banner from the rafters, this is an affordable, sure-fire way to draw attention to your booth. We can even go to area trade shows to hang your banner for you.

Truss Systems

With the industrial, bold, modern appearance of a truss system, you’ll dominate the expo floor. One person can put the truss system together without the need for tools. And, as you go from one show to the next, they can be reconfigured to fit your booth space.

Floor Graphics

Floor graphics can direct foot traffic directly to your exhibit. Floor graphics are also useful for getting the attention of those attendees who are looking down at their smartphones as they live-tweet the event.

Table Covers and Backdrops

Cover up your plain booth table and separate your space from the one behind you using table throws and backdrops featuring your unique branding. We have the software and digital printing technology to render your corporate colors, fonts, and logos in precise detail.

And, this is just the beginning. We have all sorts of tricks up our sleeves to make your event a success. You didn’t even ask about our kiosks, monitor stands, and counters, but we’ll tell you about those options and other solutions that fit the specific needs of your enterprise when you contact our mighty sign makers today for trade show displays in Portland, Oregon!

5 Tips for Effective Trade Show Displays in Portland

By | Retractable Banner Stands, Trade Show Displays, Trade Show Graphics | No Comments

If you ever went to a school dance growing up, you’ve likely had the experience of waiting for someone to ask you to join them on the dance floor. Of course, at that young of age, everyone is waiting and too nervous to ask others. I bring this up not to force you to relive those sweaty years but instead to share with you what it’s like to have ineffective trade show displays in Portland, Oregon. No one comes to your booth, and you feel embarrassed. Plus, you have nothing to show for the money you spent on your dress, err, I mean booth.

Fortunately, Specialty Graphic Solutions wants you to be the belle of the ball. That’s why we’ve put together these tips for effective trade show exhibits:

1. What’s Cookin’ Good Lookin’

Great looking booths are what attract promising leads at trade shows. This makes it imperative that you put effort into the overall design of your exhibit and that you use bright warm colors. In addition, your message should be visible both near and far from every direction. This can be achieved with optimum lighting and straightforward signage.

2. Be Approachable

You could have the prettiest display this side of the North Pole, but if you have a scrooge working your booth, you can forget about enticing new customers. Professional booth attendants with smiling faces are a must. Since some attendees prefer pamphlets, flyers, and other reading materials, you should have an array of different display alternatives to appeal to these different tastes. A tablet or HD screen is a great interactive option that doesn’t require sometimes intimidating person-to-person contact.

3. Leverage Social Media

As you prepare for a trade show, you should create a social media marketing plan. A clever way to approach this is to engage with people who have mentioned the trade show on social media or who have checked in at the venue. Offer special incentives to get them to come to your booth.

4. Have Promotions and Contests

Many event-goers go from booth-to-booth signing up for special promotions, prize drawings, and contests. This is a great opportunity to collect leads. For instance, you could require attendees to fill out a questionnaire, contact form, or to hand over a business card to register. Retractable banner stands are excellent for advertising your contest.

5. Have Branded Gift Giveaways

Everyone loves free stuff. As with the above promotions, many people also go to every exhibit picking up giveaways. Put some thought into what you give away. For instance, a sign shop might offer miniature dry erase A-frame signs. Bags are a smart idea for any enterprise because people need some way to carry all of their tchotchkes. At the same time, your logo will be clearly visible for all to see. By the way, we’re the pros when it comes to creating branded giveaways.

You may have noticed a theme with these tips: you need to plan well ahead of your event if you want to be successful. You also need to call up the mighty sign makers at SGS for the best trade show displays in Portland, Oregon. Contact us today for a free consultation!