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Trade Show Displays Vancouver WA Archives | Specialty Graphic Solutions

Eye-Grabbing Trade Show Display for Swanson Bark & Wood!

By | Trade Show Displays, Trade Show Graphics | No Comments

You only have three to six seconds to draw attendees in for a closer look at trade shows. You could try training dolphins to juggle fire. People are sure to be interested in that. But, chances are you don’t have the budget or patience for that. The next best option is breathtaking trade show graphics. Swanson realized this, so they contacted the mighty sign makers at Specialty Graphic Solutions for trade show displays in Vancouver, WA.

We’re Not Talking TV Dinners

The “Swanson,” in this case, is Swanson Bark & Wood, and they aren’t one of those lumber businesses that supplies wood products at the expense of their workers and Mother Nature. Instead, from their headquarters on Tennant Way in Longview, they’re more focused on safety, quality, and sustainability. They’ve delivered wood products throughout the country and beyond for over 85 years. They offer biomass, rock, custom soil blends, mulch, and more.

We were more than happy to provide assistance when a company that has been providing work to the area for so long came to us for trade show graphics in Vancouver, WA. This wasn’t our first time working with Swanson. Back in May, we produced a lobby sign featuring their new branding. This time, they needed to update the look of an existing display in time for a big upcoming trade show. They knew they could count on us.

Our Trade Show Displays Are Anything but Conventional

Swanson already had a sturdy, solid tabletop display that they really liked, but the graphic panels were tired and old. Rather than producing a totally new exhibit for them, we thought we’d save them money by producing new graphics on new panels to show off their new look. They had their design firm provide us with the new graphics files. We then sat down with Executive Administrator Kris Burstall to figure out which materials would be best to make this display practical to use and visually effective.

Based on the consultation, we produced the new panels on .030 styrene. We added full-color digital prints and a protective matte laminate face. The laminate minimizes scratching, which is a must since these graphic panels travel around a lot and also sit in storage. We chose a laminate with a matte finish to avoid reflection from the bright lights of the convention centers and exhibit halls detracting from the overall appearance of the exhibit. Finally, to allow for easy mounting of the fabric face display system, we incorporated Velcro.

The original display featured a top center panel on a different material that had a translucent print to allow for backlighting. We suggested they move away from this and just use the same opaque styrene for all three of the top panels since it was going to have the same image across the top and would look funny with ambient light shining through the center panel and not the others. Kris agreed with our assessment.

In the end, we produced a nice, sleek look for the whole booth. And, we got a report from Kris that everything fit perfectly and went up smoothly. They really loved the new display appearance, and the panels are carefully stored away until the next show.

If you want your next trade show to be successful, contact SGS today for trade show graphics!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Trade Show Displays & Graphics Faded? Invest in the Best

By | Pull Up Banners, Tents Events Banners Flag, Trade Show Displays | No Comments

Have you ever paid for a spot at a trade show and discovered they’ve stuck you in Timbuktu because it’s your first time at the event? You go out for coffee and get more leads waiting in line than all day at the show. With trade show season in full swing, it’s not too late to update your look to drive attendees to your booth wherever it’s located. After all, even Timbuktu is a popular tourist destination.

Must Have Trade Show Displays

If you show up with outdate, old, tattered, or mustard and ketchup stained displays and you are not attending a hot dog convention, there is a good chance you could hurt your enterprise’s reputation. This makes it imperative that you make sure your displays are always trade show ready. If you’re in need of an update, here are today’s top picks:

Retractable Banners

Retractable banners are the Louie Armstrong of trade show displays: classic, versatile, and always on point. They’re a must if you want to have a successful show presentation. These banners make the setup of an exhibit quick and simple even if you’re working alone. They easily retract into the bottom cassette for simple storage, and we digitally print whatever you want onto the banner. They also work great in your lobby after the event.

Back Walls and Table Throws

With back walls, you can separate your booth from the exhibit space right behind you. Plus, they invite attendees closer for a better look as well as draw them to your tables for more information. Allow your back walls to complement your table throws. By keeping the colors and customized prints the same, you’ll get a harmonious look that is interesting and aesthetically pleasing. Plus, it’ll help build your brand!

Floor Graphics

Much like one might follow traffic signs to get to Timbuktu, you can use floor graphics to direct trade show traffic to your back corner booth. Next time you walk around a mall or other retail area, pay attention to where your eyes are directed. Most of the time these days, you’re looking down at your smartphone. Floor graphics are at the new line of sight. Use this knowledge to your advantage.

Backlit Displays

You’ll definitely stand out with custom backlit trade show displays. Vancouver WA exhibitors can count on these to be easy to assemble and transport, and our bold designs will show attendees that you’re a professional business on the cutting edge of your industry.

Truss Systems

You’ll dominate the show floor with the contemporary, industrial, bold look of a truss system. They can be put together by one person without the use of tools. And, they can be reconfigured to fit your exhibit space as you go from one event to the next.

These are just some of the trade show solutions we offer. We didn’t even mention our counters, kiosks, and monitor stands (until now!) No matter your display choice, we can outfit your booth with custom trade show graphics Vancouver WA will remember. If you’re ready to be the star of your next trade show, contact the mighty sign makers at Specialty Graphic Solutions today!



Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

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