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Vehicle Lettering Portland OR Archives | Specialty Graphic Solutions

Using Vehicle Lettering and Logos to Brand in Portland Oregon!

By | Vehicle Vinyl Lettering, Vehicle Vinyl Logos

Using Vehicle Lettering and Logos to Brand is key in a promotion.  In the old days, savvy entrepreneurs who were looking to make a name for themselves were told to “go west.” Nowadays, if you gave a Portlander that advice, they’d probably look at you quizzically and wonder what was so great about Tillamook or any of the other small towns out that way.

These days, the sage advice is to “go mobile.” This may bring to mind busy people looking down at their phones while they dodge the physical obstacles of life. However, in this case, we’re talking about mobile marketing. Specifically, you ought to consider bedazzling your fleet with vehicle lettering and logos in Portland, Oregon.


Putting your organization’s logo on the side of a vehicle is a high-visibility, affordable form of direct marketing whether you have a single company car you use to deliver artisanal chicken nuggets to clients or you run a floral delivery business with a small fleet of vans. Here are the reasons you need to slap your logo and company name on the side of your ride:

Flexibility of Logo Placement

Putting your business’s name on your vehicle is no longer a matter of painting it on your side panels. Today, you can get creative. For instance, you can cover your hood, rear, and sides with giant logos. If you drive around the city a lot, throw your logo on the roof too so folks looking down from their fancy high-rise offices and apartments can see your branding. Magnetic logos are a smart solution when you have a vehicle that only does company work part time.

Brand Your Organization

The face of your brand is your logo. When you saturate a geographic market with your image by placing a logo on your vehicle, you build greater visibility and awareness for your brand’s public face. It also ensures that your good work gets credited to your business. For example, as your landscaping business improves neighborhood yards, potential clients will see your vehicle lettering and know who is responsible for the fantastic shrub menagerie.

Save Money Compared to Other Media

The first step is to get an awesome logo. This will cost you a few hundred dollars, but it’s generally worth every penny. Even with the cost of hiring a graphic designer, vehicle logos and lettering are still less than you’d expect to pay for a billboard, TV ad, radio spot, or newspaper ad. Plus, your vehicle graphics will last you for up to five years or more.

Logo on the Run

Whether it’s in front of the TV or on a specific freeway, the aforementioned media depend upon consumers being in a certain place to get their message across. Vehicle graphics stalk your target audience like a leopard going after a zebra.

Business cards usually end up in someone’s wallet where they’re promptly forgotten, or they stay in a pants pocket where they’re mangled by a washer-dryer tag team. Logos on the side of trucks are memorable, and with repetition, consumers will think of your enterprise when they need the services you offer.

If you’re ready to boost your brand recognition, contact the mighty sign makers at Specialty Graphic Solutions today for a free consultation on vehicle lettering and logos in Portland, Oregon.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Be Seen with Vehicle Lettering and Logos in Portland OR!

By | Truck Lettering, Vehicle Vinyl Lettering, Vehicle Vinyl Logos | No Comments

Here at Specialty Graphic Solutions, whenever we see a work vehicle that doesn’t have graphics on it, we like to surmise possible reasons for that. Was the business a victim of identity theft? Do they already have too many customers, and they’re trying to keep new clients from calling them? Are they running a spy service? Wait a minute: even spy vehicles have fake company names on the outside. What could the reason be?

As you may have guessed, all of the above are unlikely scenarios. From talking to new clients, the main reason it took them so long to install vehicle lettering was that they assumed it would be too expensive. They’re almost always pleasantly surprised when we hand them an estimate. What’re you waiting for? In case you need a little more prodding, here’s a sampling of what we can do with vehicle lettering and logos for Portland, OR.

We’ll Spell It out for You with Vehicle Lettering

Sure, you want high contrast on your white work van, but plain black lettering just doesn’t cut it in Portland these days with so many advertisements vying for consumers’ attention. Instead, we recommend incorporating a variety of colors to really catch the eyes of drivers and pedestrians. Vinyl lettering is available in all fonts, colors, typefaces, and several styles, including reflective, matte, neon, metallic, and more.

Since passersby only have a couple seconds to read your message, we strongly recommend just including your company name, contact information, and maybe a list of services on the rear of your vehicle where people stuck in traffic can read it. Though it may be tempting and we can definitely do it, you might want to refrain from incorporating the entire text of Ulysses into your vehicle graphics. It’ll just confuse people.

Good Spot Graphic Logos Fetch Customers

Spot graphics are the ideal way to showcase your company logo. With our large format digital printer and fancy software, we can render any images on top-quality vinyl specifically designed for use on vehicles. Better yet, we can precisely match your company colors and graphics. This is a must if you want to build brand recognition and inspire trust in your service area. After all, people are much more likely to go with your products or services if they’ve heard of them!

In addition, spot graphics are great for displaying images of your handiwork or bestselling products. And, they work well in conjunction with vinyl lettering. The letters spell out your name, phone number, and website while the spot graphics make your logo shine.

We Have Solutions for All Budgets

Contacting SGS for a free quote is absolutely free. Free. After you pay us an initial consultation fee of ABSOLUTELY NOTHING, we’ll listen to what you have in mind for your project and how much money you’re working with. We’ll then make some free recommendations and give you free estimates. If you decide you can’t afford anything, we’ll then bill you ABSOLUTELY NOTHING.

Essentially, when SGS says we provide you with a FREE estimate and consultation, we mean it. You have nothing to lose. Contact us today to learn more about truck lettering and logos for Portland, OR. 

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.