There are some restaurants that can survive without any signage. In fact, we’ve dined at one in that big rosy city to the south of us. We only learned about them from word of mouth and only because their food is relatively inexpensive and delectable. This mystique works for some eateries. However, for the vast majority of establishments, signs are a key marketing tool.
Despite featuring mouthwatering dishes that can speak for themselves, Feast at 316 decided to take the unpretentious, decidedly less hipster route of using signage to promote their business. So, they called in the mighty sign makers from Specialty Graphics Solutions for exterior acrylic signs for restaurants in Camas, WA.
What Is Feast at 316?
You may like the idea of feasting at 3:16 in the morning or afternoon, but that isn’t what the name Feast at 316 is referring to. Instead, the name is a reference to their location at 316 Northeast Dallas Street in downtown Camas. Owner and chef Tim McCusker serves up delicious seafood, steaks, craft cocktails, and wines. This fine eatery is also known for its historic décor. The walls are adorned with machines from the city’s 132-year-old paper mill. There’s also a small row of seats from Liberty Theater, which burned down in 1994.
When such an awesome new local business came to us for exterior signs and window graphics for restaurants in Camas, WA, we were chomping at the bit to get started. We had previously completed window graphics and a massive banner for them. This thing was huge: 230” wide (that’s almost twenty feet) by 81” high. The moral of the story is that Feast at 316 knew they could count on us to season their new exterior signage perfectly.
What We Did for Feast at 316?
After a consultation where we listened to what Feast at 316 had in mind for this project, we took a closer look at the brick façade next to the entrance of the restaurant and took some measurements. We then served them up an appetizing artistic rendering of what the finished dimensional acrylic sign would look like. Once we were certain it suited their palate, we got down to work fabricating the new sign.
For this marker, we started by creating the lettering. For the “Feast316” part of the sign, each 3/16” (no pun intended) thick acrylic panel is reverse cut to allow the letters highlighted with colored vinyl underneath to show through to give some depth. For “Cocktails & Steak House” and “Camas,” white cut vinyl was applied on top of 3/16” thick acrylic rectangles.
Each piece is individually glued in place to the ¼” frost acrylic backer. Overall, the sign is 5’ 5” wide by 2’ tall. We worked with the restaurant to install the new marker at a time when it wouldn’t sour people’s dining experience. The sign was standoff mounted with 3/8” chrome spacers for added dimensionality.
In the end, Feast at 316 sent their compliments to our gourmet sign makers. Our recipe for success left another client satisfied!
If you want to improve the presentation of your dining establishment, contact SGS today for a free consultation on exterior signage. Bon appétit!