When we say we are open to wrapping just about anything that drives, flies or floats – we mean it! When the Rotary Club of Shreveport bought two new dragon boats for their annual festival, they wanted to use one of the boats to highlight the 100th anniversary of their community service club.
The sleek, fast fiberglass boats are the perfect blank canvas for customization. The annual dragon boat races on the Red River are a signature community event and the custom vinyl wrap we produced will help enhance the brand of the Rotary Club and promote this annual paddling festival and fund raiser.
We worked with key members of the Shreveport Rotary to tailor their design vision to fit the 41′ long dragon boat. One side of the boat featured crisp white lettering on a deep blue background to commemorate the Rotary Club of Shreveport’s long-standing involvement in the local community.
The other side was a twist on the traditional dragon scale design featured on most dragon boats. This special Rotary Club boat included the Rotary International logo embedded within the repeating scale pattern.
The graphics were printed on single sheets of premium wrap vinyl and laminated to protect against damage from sun and water. The 3M material we used is flexible and designed to conform to the curves of the boat. And because we were able to print the design in a single panel on each side it also gave the boat wrap a flawless, seam-free finish.
Once we finished production, we rolled up the wrap panels and shipped them off to Shreveport. Dynamite Signs of Bossier City did an outstanding job with the installation of the graphics. They specialize in boat wraps, but had never wrapped a dragon boat before. Jason at Dynamite Signs made it look easy to tame this beast!
The boat made its racing debut at this year’s Red River Dragon Boat Festival. This fall marked the 5th annual event that doubles as a fun, team-building competition and raises funds for civil endeavors in the greater Shreveport community.
Dragon boat racing is an amateur paddling sport that can be traced back 2,000 years or more to ancient folk rituals in China. The modern version of the sport has been growing steadily since it’s introduction in Hong Kong in the 1970s. Teams throughout the world participate at local, national and even international competitions. There are currently about 100 organized races annually in the US alone.
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