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Utility Box Wraps

5 Facts About Branding With Truck Wraps

By | Export, Fleet Graphics, Partial Vehicle Wraps, Truck Wraps, Utility Box Wraps, Vehicle Wrap
white and green partial vehicle wrap on black pickup for NEP Construction

There’s a steady flow of trucks past my office window and through our parking lot every day.  They carry lots of hard-working folks – but only a few of the trucks are really working as hard as they could for their owners. . .

Make your truck do more than haul you and your gear.  Get a truck wrap and make it a moving billboard and brand ambassador!  It is proven that wraps drive business which means your vehicles are working as hard as your employees.

Not quite sure about this idea?  Consider these 5 important facts about a truck wrap:

Fact 1:  A wrapped truck is a 24/7 billboard at work for your brand.

Truck wraps are essentially billboards on wheels.  Wherever you go, your truck is advertising your brand and your message.  Literally, thousands of people will see your truck each month.  In fact, the Transportation Advertising Council reports vehicle advertising generates between 30,000 and 70,000 daily impressions!  On average a person drives 300 miles a week which makes outdoor advertising like truck wraps very effective.

Fact 2:  You don’t always have to wrap 100% of your truck to send an effective message.

You see the super cool trucks out there that are completely covered with fantastic graphics.  When the design is right, they create an unforgettable image, but a smart partial wrap design can make good use of the most visible areas of your truck to make a big impact, too.  The partial wrap of a pickup for NEP Construction is a simple design that really pops.  Our gallery gives you more examples.

Fact 3:  Truck graphics are a cost-effective marketing investment.

Let’s just do the math.  Say you pay $2,500 for a truck wrap.  If it lasts for 3 years, and most wrap vinyl is rated for 5+ years (lifetime varies), your investment is $69.44 per month.  Assuming a very conservative 2,000 impressions per business day or 40,000 impressions per month (some companies claim 30 to 7ok impressions per day, but c’mon man, let’s keep it real!) your brand is shown to 1,000 impressions for $1.74 per month.  That works out to less than $0.001 everytime someone looks at your truck.  No other advertising media reaches so many people, makes such an impression and costs so little!   Still not convinced?  According to a study of all drivers by the American Trucking Association called The Visual Impact of Trucks in Traffic, showed:

96%  noticed truck side ads
98% said fleet graphics created a positive image for the company
96% said fleet graphics had more impact than billboards
75% of people developed an impression about a company and its products
29% would base a buying decision on the impression

Fact 4:  Truck wraps can be included in the new purchase or lease financing.

Some lenders will include the cost of your full or partial wrap in your upfront costs so it is just included in your monthly payment.  You’ll need a solid plan in advance to be sure the full cost is accurately estimated for the job, but we’ve worked with both truck owners and banks in the past and would love to do it again!

Fact 5:  You don’t have to give up your truck for days on end for your truck wrap installation.

Some truck owners we talk with are worried they’ll have to leave their truck for several days to have a wrap installed.  Even a full wrap can be usually be completely installed in 1-2 days.  No need to schedule your wrap installation at the expense of your company’s productivity.

Whether you are looking for a truck wrap, fleet graphics or any other vehicle branding, the Mighty Sign Makers will help you find a solution for your unique needs.  Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Vinyl Wraps for Utility Boxes in Vancouver? You Bet!

By | Electric Box Wraps, Export, Utility Box Wraps | No Comments

Here at Specialty Graphic Solutions, we get a lot of calls from businesses that want signs and graphics that’ll help them stand out. But, did you know there’s a need for graphics that’ll make certain eyesores blend in? It’s true! In cities across North America, local governments are commissioning sign companies and artists to turn utility boxes into works of art. And, the mighty sign makers at SGS are itching to help out with vinyl wraps for utility boxes in Vancouver, WA.

Wraps Help with Graffiti Prevention

Don’t get us wrong: we love graffiti art. We’ve watched Exit through the Gift Shop a number of times and believe there are many talented graffiti artists. Unfortunately, utility boxes tend to attract those whose artistic skills could best be described as a dog peeing everywhere to mark its territory. It’s not attractive. It’s just kind of there and unpleasant. These taggers ruin things for the true artists out there.

Anyway, this blog entry isn’t meant to be an artistic critique of graffiti. Instead, we want to help you reduce your graffiti clean-up duties with vinyl wraps. With vibrant, full-color wraps with rich graphics, taggers will just move along since their tag will be unreadable with such a busy background. Plus, we can add graffiti-resistant finishes that make it easy to remove any tags from particularly persistent persons.

To Blend in or Not

Many municipalities have chosen to wrap their utility boxes to match their surroundings. Others prefer to display art pieces or historical information relevant to the area. It all depends on what you’re hoping to achieve. For utility boxes in out-of-the-way areas that get little foot traffic, we recommend graphics that blend into the surroundings. This includes high-resolution pictures of local foliage. If you’re looking to inspire pride in your community, historical pictures and information in popular neighborhoods is a better idea.

Wraps versus Paint

Some cities like to promote local artists by using their utility boxes to showcase their work. This is an excellent idea when executed correctly. When you choose to paint the utility boxes, you really limit the potential. For example, the paint will likely chip easily in the harsh weather, it’s susceptible to graffiti, and it will cost you more.

With the growing popularity of vinyl wraps, more artists and local governments are choosing to have artwork rendered on vinyl adhesive films, which are then applied to the electrical boxes. This is more affordable, more durable, and we can easily reprint the graphics for you if the wrap needs to be repaired or replaced.

That’s a Wrap

We live and work in a beautiful city, but we think we can help make it even nicer with vinyl wraps for electrical boxes in Vancouver, WA. Our Mighty Sign Makers have experience wrapping just about everything from forklifts to coffee carts, and we’re always up for a good challenge. If you’d like to beautify your town, contact SGS today for a free consultation and quote on utility box wraps.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.