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Vehicle Wrap

5 Facts About Branding With Truck Wraps

By | Export, Fleet Graphics, Partial Vehicle Wraps, Truck Wraps, Utility Box Wraps, Vehicle Wrap
white and green partial vehicle wrap on black pickup for NEP Construction

There’s a steady flow of trucks past my office window and through our parking lot every day.  They carry lots of hard-working folks – but only a few of the trucks are really working as hard as they could for their owners. . .

Make your truck do more than haul you and your gear.  Get a truck wrap and make it a moving billboard and brand ambassador!  It is proven that wraps drive business which means your vehicles are working as hard as your employees.

Not quite sure about this idea?  Consider these 5 important facts about a truck wrap:

Fact 1:  A wrapped truck is a 24/7 billboard at work for your brand.

Truck wraps are essentially billboards on wheels.  Wherever you go, your truck is advertising your brand and your message.  Literally, thousands of people will see your truck each month.  In fact, the Transportation Advertising Council reports vehicle advertising generates between 30,000 and 70,000 daily impressions!  On average a person drives 300 miles a week which makes outdoor advertising like truck wraps very effective.

Fact 2:  You don’t always have to wrap 100% of your truck to send an effective message.

You see the super cool trucks out there that are completely covered with fantastic graphics.  When the design is right, they create an unforgettable image, but a smart partial wrap design can make good use of the most visible areas of your truck to make a big impact, too.  The partial wrap of a pickup for NEP Construction is a simple design that really pops.  Our gallery gives you more examples.

Fact 3:  Truck graphics are a cost-effective marketing investment.

Let’s just do the math.  Say you pay $2,500 for a truck wrap.  If it lasts for 3 years, and most wrap vinyl is rated for 5+ years (lifetime varies), your investment is $69.44 per month.  Assuming a very conservative 2,000 impressions per business day or 40,000 impressions per month (some companies claim 30 to 7ok impressions per day, but c’mon man, let’s keep it real!) your brand is shown to 1,000 impressions for $1.74 per month.  That works out to less than $0.001 everytime someone looks at your truck.  No other advertising media reaches so many people, makes such an impression and costs so little!   Still not convinced?  According to a study of all drivers by the American Trucking Association called The Visual Impact of Trucks in Traffic, showed:

96%  noticed truck side ads
98% said fleet graphics created a positive image for the company
96% said fleet graphics had more impact than billboards
75% of people developed an impression about a company and its products
29% would base a buying decision on the impression

Fact 4:  Truck wraps can be included in the new purchase or lease financing.

Some lenders will include the cost of your full or partial wrap in your upfront costs so it is just included in your monthly payment.  You’ll need a solid plan in advance to be sure the full cost is accurately estimated for the job, but we’ve worked with both truck owners and banks in the past and would love to do it again!

Fact 5:  You don’t have to give up your truck for days on end for your truck wrap installation.

Some truck owners we talk with are worried they’ll have to leave their truck for several days to have a wrap installed.  Even a full wrap can be usually be completely installed in 1-2 days.  No need to schedule your wrap installation at the expense of your company’s productivity.

Whether you are looking for a truck wrap, fleet graphics or any other vehicle branding, the Mighty Sign Makers will help you find a solution for your unique needs.  Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below.

How Long Does a Car Wrap Last

By | Vehicle Wrap

This post talks about how to make a car wrap last.  With a vehicle wrap, it is important to have professionals installing the graphics. It might seem easy slapping down one giant sticker but there’s a lot that goes into getting a flawless and professional finish. The team at SGS uses the best vinyls that are specifically made for vehicles. It is tempting to cut out some steps and do it yourself but you run the risk of counterfeit products which don’t perform the same.

 This full wrap is sure to get noticed on the road or in a parking lot. This full wrap is sure to get noticed on the road or in a parking lot.

There’s a lot of factors that impact how many years you’ll get out of your vehicle wrap. But the most common range is three to five years. That’s pretty fantastic for essentially a mobile billboard for your brand. Even better, no need to get sign permits for a vehicle wrap!

As we’ve covered in Getting the Most Miles Out of Your Vehicle Wrap post, protection is important. If available, park your vehicle in a covered space to minimize weather. This is especially crucial if you live somewhere prone to a lot of snow storms and cold snaps.

 Digital printing is pretty nifty. Check out this diamond plate design for Cascade Flooring. Digital printing is pretty nifty. Check out this diamond plate design for Cascade Flooring.

Treat your ride right with frequent hand washing with mild soap and warm water to clean off any grime or dirt. It is tempting to go for the drive-thru car washes or power nozzles but the force and pressure can cause the vinyl to lift away.

When you’re ready for a new look or need to update information on the wrap – contact the SGS team because we’ll make sure it is done right. We’ve got the training and tools to remove the wraps and keep your ride looking right.

Need a bit of inspiration for a vehicle wrap? Check out some of the work we’ve done. Big to small – we can cover it all. Talk to the SGS team for a free quote today. Send us an email at hello@sgsgraphic.com or call 360-635-5556.

Caring For Your Vehicle Wrap

By | Vehicle Wrap

At SGS we’re big believers in vehicle graphics because they help you Get Noticed. After all, potential customers can see you’re out and about (plus you’ll look really cool and professional with the branding). We want your graphics to last so you get more mileage out of them. So here is a quick guide to caring for your vehicle wrap.

 Here's our crew in action!  Here’s our crew in action!

Make sure your car hasn’t been waxed recently. You might think having the car detailed on the outside creates a blank surface for graphics but instead it makes for a shield. Wax creates a barrier and the adhesive of graphics cannot form a bond on the surface.

As much fun as those drive thru car washes are with the multicolor foams are – they’re pretty hard on graphics. The high pressure water sprays, the spinning brushes, and the high speed dryers can weaken the adhesive of the graphics and cause it to lift off of your car.

Instead, handwashing with a mild soap is ideal. This is more gentle on the vinyl and doesn’t erode the lamination. The lamination is the layer that protects your the ink on your graphics and is a UV layer to prevent sun bleaching.

If you can, park the vehicle in a covered space. No garage? No worries. Just be sure to regularly clean off any dirt or mud. This is especially important in the winter months with de-icer treatments on the road – they’re quite corrosive.

Need some graphics for your ride? Contact the mighty sign makers at SGS for your free quote today. Call us at 360-635-5556 or click the button below to send us a message.

Hot Wheels Blue: A Mastiff-Sized Color Change Wrap

By | Car Wraps, Vehicle Wrap

Don Houfek is a man that can think big.  Like Mastiff big.  Don owns Houfek Mastiffs,  breeding and training Mastiff dogs as a “hobby”.

Don wanted a color change wrap on his 2014 Jeep Wrangler.  The Jeep came with a black on gray color scheme that just wasn’t blowing up his skirt.  There are so many color change options to choose from, so he came in to try to pick the perfect one.  After checking out some of the colors we could do, Don went old school with a metal flake in bright blue. We love this look and call it “Hot Wheels Blue” because it looks just like the cars we played with when we were young.

A vinyl wrap is the way to go with color changes.  A specialty color like metallic blue is very expensive to paint. A vinyl wrap is a much more affordable option. The best part is that if Don wants to update the color down the line and go with his second choice, purple metallic, we can easily replace the blue and in a day, he’ll drive out with a new car.

Not Your Grandpa’s Jeep

This job wasn’t as straight forward as we had originally thought.  It turns out that a 2014 Jeep Wrangler has a LOT of parts and pieces that need to come off before we can install a wrap. It seems Jeep didn’t have color change wraps in mind when they designed the modern Wrangler.  For the Mighty Sign Makers, this was just a bump in the road.

To properly install a color change there are several steps.  Just like painting your house the prep work takes the longest. Door handles, mirrors, spare tire rack and the front grill all came off.  When doing a vehicle wrap, most places just cut around the metal logos with make, model, etc. SGS doesn’t do that. When we do a wrap on a vehicle we wrap underneath these logos. So, all those things came off too (with some effort). Cutting around these logos can lead to things like seam lines, which can be a failure point. For the Mighty Sign Makers, failure is not an option.

While we were wrapping the vehicle, we noticed that Don had a screen in the back to keep a dog from jumping the seats.  Curious, we asked if that was enough room for a Mastiff.  Don smiled and said, “No problem.” He’s fit three of the big dogs back there, comfortably. This is a picture of a Don and a mastiff:

Don is not a small man. This was not a small Jeep.

Mighty Quality

Some jobs go quickly. Others, like a color change, require attention to every little detail and take more time to get right. But when a wrapped vehicle leaves our shop, it gets the Mighty Sign Maker Certificate of Awesomeness.  We treat every project like it was done for our mother. If you love your mother too then Specialty Graphic Solutions is the place to go.  Perfect is our starting point and we always exceed our customer’s expectations.

Bicycle Biker Gang: Vehicle Wraps for Vintage iQ Credit Union Bikes

By | Unique Vehicle Graphics, Vehicle Graphics, Vehicle Wrap

Picture your childhood summers. Now picture better, imaginary childhood summers like the ones you see in movies and on television. Were the kids in your imagined vision riding bikes on suburban streets? Did the bikes look modern or did they have that wide handlebar, red and white, 1950’s look? Vehicle Wraps for Bikes make your dreams come true.

If you had a crummy bike with a chain that kept popping off when you were a kid you probably feel a little peeved when you see those movies where the kid is riding one of those beautiful retro bikes and then drops it onto the sidewalk like a heap of scrap. You probably thought you’d treat that bike better, you’d give it the respect it deserves, but you knew you’d never have one because they probably stopped making them. Lucky for you, they did not. And what’s better, we can make them look even cooler.

Vehicle Wraps for Vintage Bikes

Recently, iQ Credit Union, based in Vancouver Wash., got in touch with us. They bought 19 replica 1952 Columbia Cruiser bikes for a promotional event and they wanted to add a bit of their brand to the bikes with a few vinyl vehicle wraps. Before we go further let’s be clear; these are THE bikes. The ones you think of if you combine the words “childhood” and “vintage.” They even come with a headlight. The kind that’s shaped like a bullet. Who wouldn’t want that?

The unabashed awesomeness of this project meant we didn’t hesitate to get involved.

The Process

The bikes arrived in boxes. We scrambled to get them open. They were partially unassembled. No big deal for the Mighty Sign Makers, we figured we’d have them together in a few minutes. Then we found out bikes in 1952 had a LOT of parts. We began the assembly and felt for all the dads back in the 1950s who had to quietly put a bike together on Christmas Eve.

The next step was removing the gas tank, chain guard and both fenders. Taking apart a bike is much easier than putting one together. Once we them all off, we wrapped these pieces in the familiar red and black plaid of iQ Credit Union, digitally printed on premium cast wrap vinyl. When we were finished with the wraps, we reassembled the bikes. They looked awesome.

Not Done Yet

Just before they picked up the bikes, the client got in touch. They asked if we could fill the tires. The thought of taking 19 bikes to a gas station air pump had crossed their mind, so they wanted to see if we could do it. 38 tires on 19 bikes. No air compressor or air pump. Of course, we said yes. The Mighty Sign Makers love a challenge. Just as we got ready to inflate them by mouth, someone arrived with a borrowed air compressor and we got all 38 tires full of air.

The client arrived to pick up the bikes. He congratulated us on a job well done, said the bikes looked “swell” and took one for a test drive.

Barnhart Goes Big with a Vehicle Wrap

By | Vehicle Graphics, Vehicle Wrap

With a family business, you usually think small: a “mom-and-pop” on the corner, something like that. Barnhart, a rigging and heavy lift company, began that way. Founded as a family-owned business in 1969 in Memphis, Tenn., Barnhart is now one of the largest Heavy Lift and Heavy Transport companies in the U.S. with 40 branches throughout the nation. Despite their massive growth, Barnhart is still a family-run business. So, when their Portland, Ore. branch needed a vehicle wrap for their sixteen-foot cargo trailer the mighty sign makers at Specialty Graphic Solutions were happy to do business with them.  Cargo Trailer Wraps Are One Of Our Specialties.

What They Needed

One of the major purposes of a vehicle wrap is to advertise your business on the move. When you’re going to and from job sites, a vehicle wrap can increase the visibility of your brand, but it also labels your work. As your vehicles leave a job well-done, you’re showing people the work you do and your name. Barnhart knew this when they contacted us.

Barnhart had recently bought a new job trailer. They use this trailer to haul rigging gear to and from their job sites. Instead of wasting the space on their sixteen-foot trailer, they wanted to make sure that they were using it to advertise and market their business.

What We Did

First, we took a look at what we were working with. We discussed our options with Barnhart and they decided to go with a full wrap for their trailer with a simple blueprint design that really represented the attention to detail and effort they put into their work.

Next, we got to work. Using our large format printer, we made a full-color digital print wrap with gloss overlaminate. We printed on premium cast wrap vinyl with matching laminate to ensure the best possible materials were going on Barnhart’s trailer.

Last was the included installation of their vehicle wrap. They brought the trailer over to the SGS facility and we put the graphics onto the canvas. Our technicians are precise and we had the trailer looking perfect when the Barnhart team came to pick it up. The awesome thing is that those graphics went to work even as they drove the trailer back to their Portland branch.

If you want to utilize your vehicles to their fullest potential, contact the mighty sign makers at SGS for a free consultation.

RV Wraps Any Way You Get Around, We’ll Make It Look Good

By | Unique Vehicle Graphics, Vehicle Graphics, Vehicle Wrap

Every business has its unique set of tools. The carpenter doesn’t use the same tools as the editor. The chef doesn’t use the same tools as the plumber (hopefully). Some trades use vehicles in their everyday processes and tasks. Not every trade that uses vehicles uses the same vehicles.  RV Wraps.

The vehicles you use in your business should reflect you and your business. The vehicles you use at home should say something about you. Vehicle wraps are a great way to add that touch of personalization, but what do you do when the vehicle you use does not fit the traditional form of car, truck or van?

There are a lot of places that offer vehicle wraps and decals. To them, vehicle means cars, vans, and trucks. That’s not what vehicle means to us. Your business has specific needs and specific tools to fulfill those needs. Not everyone uses a car in their business. You might want a boat, forklift, golf cart, or RV customized to fit your style. At Specialty Graphic Solutions, we’ve done wraps and decals for all of those.

Don’t Limit Yourself

If you want to make your forklift look pretty, we can help. If you want people to remember your name as they leap out of the way of your company golf cart, we can help. If you want to show people what truly lies at the heart of you with a picture of your parakeet on your RV, we can help.

There are more than just cars out there. You shouldn’t be limited to just making your cars cool. There are businesses that don’t use a fleet of trucks, they use fleets of golf carts or forklifts. There’s no need for you branding to be limited because you can pick stuff up and put it down with your vehicle. Even if you don’t have wheels, that shouldn’t stop you from making your tools marketing. You can put an awesome decal or wrap on a boat you use in your business or organization.

Specialty Graphic Solutions

We like to step outside of the norm at Specialty Graphics Solutions. We want to give you great signs that work for you. We don’t mind if you need those signs to work on a boat, car, trucks or covered wagon, we can help you with your branding needs. Your business is unique so we offer unique solutions.

Scion Plaid Car Wraps in Vancouver WA for iQ Credit Union? No Problem!

By | Vehicle Wrap

Car Wraps make your company car stand out and get noticed.

Full car wraps are pretty popular among car enthusiasts these days. Without damaging the resale potential of your vehicle, you can make your automobile look as cool or as ridiculous as you want. Remember the gouge-your-eyes-out neon colors of the ‘90s? Now, you can cover your car with them. iQCU wanted to go beyond simply changing the color of their vehicle. They wanted a uniquely Pacific Northwest look. So, they contact Specialty Graphic Solutions for Scion plaid car wraps in Vancouver, WA.

Let Us Introduce You to Our Friends iQCU

You’ve probably heard all about iQ Credit Union (iQCU) if you’re a regular around these parts. We won’t hold it against you if you skip ahead. For the uninitiated, iQCU has been serving the area with a broad range of financial products and services for over 75 years. They were originally founded with the goal of serving the education community, but today, they seek to boost the financial intelligence of people of all stars and stripes.

So far, we’ve never said no to an iQCU project. Why would we? Their marketing team is always a joy to work with. In just the last few years, we’ve provided them with point of purchase signs, floor graphics, various different cardboard cutouts, retail standups, and an array of other signs and graphics. This also wasn’t our first time hooking them up with car wraps. In fact, a couple years ago, we wrapped the exact same car with paisley graphics! This time, they knew they could count on the mighty sign makers at SGS to print and install Scion plaid car wraps in Vancouver, WA.

iQCU Got the SGS VIP Treatment

First thing’s first: we had to meet with iQCU’s marketing team. After all of the usual pleasantries and catching up, we got down to business. The client had a 2017 marketing theme that played off of their branding as well as the Pacific Northwest’s love for plaid shirts. This year, plaid is used frequently throughout all of the Credit Union’s marketing materials. They wanted their Scion to get in on the fun.

Based on their vision, we created a design that incorporates plaid and their branding. Once they approved the art proofs, we went to work printing them out on top quality vinyl adhesive films specifically designed for use on cars. The design and printing of the wrap were easy, but next came the hard part: installation.

First, we removed the old paisley wrap. It was still in great shape, but it was no longer relevant. The tough part was making sure all of the plaid panels were perfectly aligned for a seamless look. As usual, we knocked it out of the park. In the end, iQCU was thrilled with the look of their new wrap. Now, as they travel throughout Vancouver, they’ll draw attention to their latest marketing campaign.

Are you tired of your marketing campaigns falling flat? Do you want to take your latest effort to the next level? If this sounds like you, contact SGS today for a free consultation on vehicle wraps!

Going to the Dogs: Vehicle Graphics for Mobile Dog Groomers!

By | Vehicle Graphics, Vehicle Vinyl Lettering, Vehicle Wrap | No Comments
 Vehicle Graphics Inspired by

Vehicle Graphics Inspired by “Beanz!”

Small business owners are the backbone of America, but marking your territory in the business world takes a good portion – if not all – of your cunning. Smart entrepreneurs are increasingly outfitting their company vehicles with graphics to increase their exposure. Soapy Dogs wanted to put their paw prints all over the pet grooming market in Northwest Oregon, so they contacted Specialty Graphic Solutions for vehicle graphics for mobile dog groomers.

The Low Down on Soapy Dog

Based in Gresham, Soapy Dog is a mobile pet grooming company owned by Tank and Tiffany Wright. A lifelong Gresham resident, Tank is a certified groomer in the State of Oregon and a member of the American Groomer’s Association. They provide a long list of grooming services, including brushing, main trimming, ear cleaning, ear plucking, warm baths, paw trimming, gland expression, haircuts, treatment for dry skin, teeth brushing, flea and tick treatments, de-matting, and bikini waxes. Okay, we may have made up that last one, but you get the point: they do everything!

When a business that does so much for local furry friends came to us for vehicle graphics for mobile dog groomers, we jumped at the chance to be of assistance. You see, mobile dog washing is one hot industry today. Clients are willing to pay a premium for a professional pet service to come to them and provide grooming service. Soapy Dog needed a way to get a leg up on the competition by getting their name out there. Fortunately, we had just the solution.

SGS Did a Doggone Good Job

Our first step was to meet with a dog. Beanz the Boston Terrier is one of two dogs owned by the Wrights, and Beanz is the inspiration for their logo. They wanted to incorporate their logo and contact information into their attention-grabbing graphics. We put our mighty sign makers on the job and created a mock-up of what their mobile unit could look like. They loved the design, so we got down to work on it!

We printed the graphics on top-quality vinyl films with high-contrast color for added visibility. You can see how the blue pops out against the white van. And, since the van is going to be the primary source of advertising for the client, we also made the telephone and website stand out. Once the graphics were all printed, we added an overlaminate to ensure they would look their best for years to come.

Next, we scheduled a time to install the wrap when the mobile unit wouldn’t be full of adorable pups. We worked quickly but carefully. We wanted to get Soapy dog back on the road as soon as possible, but we refuse to compromise on quality. In the end, the Wrights loved the job we did. Now, they’re exposing their branding to tens of thousands of consumers each day as they travel the roads of Northwest Oregon.

Soapy Dog isn’t the only business we serve. If you’re situated in or around Vancouver, WA or Portland, OR, we can help you boost your brand awareness and drive sales. Contact SGS today for a free consultation!

Still Not Sure About Mobile Marketing? Read our Vehicle Wrap FAQs for Portland Oregon

By | Vehicle Vinyl Lettering, Vehicle Vinyl Logos, Vehicle Wrap | No Comments

If you think vehicle wraps are only for cool dude hunks who want to trick out their Honda Civics, think again! More and more businesses that aren’t even that cool are taking advantage of this marketing tool. Before we install your new wrap, we know you have lots of questions. So, below we answer your vehicle wrap FAQs for Portland, Oregon:

What Is a Vehicle Wrap?

The term “vehicle wrap” doesn’t refer to people singing about “blades” on their Impala. Instead, they’re vinyl adhesive films that are specifically designed to go on cars. Full wraps cover the entire body of your vehicle. Partial wraps work with the color of your vehicle to create a visually appealing design while covering just portions of your vehicle. Wraps can be a solid color or feature any high-resolution graphics you want, including photographs.

Are Vehicle Wraps Expensive?

Prices depend on the scope of your vehicle wrap project since every application and automobile is different. For instance, if you want a full color change wrap, including inner door frames, sills, and door jambs, it’ll cost you more than if you just want to wrap the hood and doors of your work van with pictures of kittens. Prices vary based on surface complexity, the amount of vinyl used, and the type of vehicle you have.

Are Vehicle Wraps Illegal?

We aren’t a back alley operation. We keep everything on the up and up. That being said, unless you’re talking about a wrap with explicit images that could potentially make children cry or photos you don’t the rights to that could potentially make lawyers cry, vehicle wraps aren’t illegal.

Will I Be Able to Pass My Wrap onto My Grandchildren?

There are a lot of factors that go into answering that question. We’ll just say that some wraps last for up to five years or more, and you can’t transfer a wrap from one car to another. You can use your best judgment to answer your question.

Your wrap’s lifespan will depend on how much daily stress the wrap gets from road driving, what quality film was used, and how well the film is cared for.

Can You Please Remove This Wrap from My Vehicle?

Of course! In fact, we insist upon it. Wrap removal is a bit of a tedious process, therefore it’s a job better left to the pros. And, not to brag or anything, but we’re kind of pros.

Now, Install This Wrap!

That’s not really a question, but we do wrap installation. Even if you make a mistake and buy your wrap online or from a local competitor, we’ll swallow our pride and provide you with the best darn wrap installation services in the Pacific Northwest!

Do you have something on your mind that isn’t answered by our vehicle wraps FAQs for Portland, Oregon? Well, give us a call! The mighty sign makers at Specialty Graphic Solutions are more than happy to talk with you and help you flesh out whether your vehicle would look good in a vinyl suit; we’ll even tell you how to take care of your vinyl! For a free consultation, contact us today!