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Partial Vehicle Wraps

5 Facts About Branding With Truck Wraps

By | Export, Fleet Graphics, Partial Vehicle Wraps, Truck Wraps, Utility Box Wraps, Vehicle Wrap
white and green partial vehicle wrap on black pickup for NEP Construction

There’s a steady flow of trucks past my office window and through our parking lot every day.  They carry lots of hard-working folks – but only a few of the trucks are really working as hard as they could for their owners. . .

Make your truck do more than haul you and your gear.  Get a truck wrap and make it a moving billboard and brand ambassador!  It is proven that wraps drive business which means your vehicles are working as hard as your employees.

Not quite sure about this idea?  Consider these 5 important facts about a truck wrap:

Fact 1:  A wrapped truck is a 24/7 billboard at work for your brand.

Truck wraps are essentially billboards on wheels.  Wherever you go, your truck is advertising your brand and your message.  Literally, thousands of people will see your truck each month.  In fact, the Transportation Advertising Council reports vehicle advertising generates between 30,000 and 70,000 daily impressions!  On average a person drives 300 miles a week which makes outdoor advertising like truck wraps very effective.

Fact 2:  You don’t always have to wrap 100% of your truck to send an effective message.

You see the super cool trucks out there that are completely covered with fantastic graphics.  When the design is right, they create an unforgettable image, but a smart partial wrap design can make good use of the most visible areas of your truck to make a big impact, too.  The partial wrap of a pickup for NEP Construction is a simple design that really pops.  Our gallery gives you more examples.

Fact 3:  Truck graphics are a cost-effective marketing investment.

Let’s just do the math.  Say you pay $2,500 for a truck wrap.  If it lasts for 3 years, and most wrap vinyl is rated for 5+ years (lifetime varies), your investment is $69.44 per month.  Assuming a very conservative 2,000 impressions per business day or 40,000 impressions per month (some companies claim 30 to 7ok impressions per day, but c’mon man, let’s keep it real!) your brand is shown to 1,000 impressions for $1.74 per month.  That works out to less than $0.001 everytime someone looks at your truck.  No other advertising media reaches so many people, makes such an impression and costs so little!   Still not convinced?  According to a study of all drivers by the American Trucking Association called The Visual Impact of Trucks in Traffic, showed:

96%  noticed truck side ads
98% said fleet graphics created a positive image for the company
96% said fleet graphics had more impact than billboards
75% of people developed an impression about a company and its products
29% would base a buying decision on the impression

Fact 4:  Truck wraps can be included in the new purchase or lease financing.

Some lenders will include the cost of your full or partial wrap in your upfront costs so it is just included in your monthly payment.  You’ll need a solid plan in advance to be sure the full cost is accurately estimated for the job, but we’ve worked with both truck owners and banks in the past and would love to do it again!

Fact 5:  You don’t have to give up your truck for days on end for your truck wrap installation.

Some truck owners we talk with are worried they’ll have to leave their truck for several days to have a wrap installed.  Even a full wrap can be usually be completely installed in 1-2 days.  No need to schedule your wrap installation at the expense of your company’s productivity.

Whether you are looking for a truck wrap, fleet graphics or any other vehicle branding, the Mighty Sign Makers will help you find a solution for your unique needs.  Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project.  Or if you prefer, simply click on the Contact Us button below.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Partial Van Graphics Promote in Portland Oregon!

By | Partial Vehicle Wraps, Van Graphics

There’s nothing partial about our love for partial van graphics. We lose all impartiality because we know that partial wraps are the secret way to work with the colors of your van to make it look like you have a full wrap without spending full-wrap kind of money. Alko was in on the secret, so they contacted Specialty Graphic Solutions for partial van wraps.

What’s Alko?

Alko isn’t some sort of company that serves you alcohol while they clean your window covers, even though that’s a brilliant business idea, so we’ll say patent pending just to be safe. Anyway, Alko is based in Portland and services various Hunter Douglas window treatments, upholstery, and any other fabric window fashions throughout Portland, Vancouver, and the surrounding areas. With more than fifteen years of experience in onsite fabric care services, they’re a small, family owned and operated business that does everything inside of your home for an unmatched comfort level.

When an organization that does such a great job of keeping area windows looking their best came to us for vehicle graphics, we were more than happy to help. They had a work van that they used to travel to job sites, and they wanted a way to use it to show off their branding and attract new customers. Fortunately, our mighty sign makers knew just what to do.

What We Did for Alko

First, we met with Alko to discuss what they had in mind for their project. They wanted to catch the eyes of consumers and were willing to go big. We knew that partial van graphics promote in Portland, Oregon and recommended these graphics. The client thought that sounded rad, so we provided them with art proofs showing them exactly what their wrap could look like. Once they approved the designs, we got to work fabricating it.

In the design, we incorporated a lot of info. We typically like to keep wording to a minimum, but there are tricks for getting more info across. For instance, you can see that Alko’s logo takes center stage. Next, their number and web address stand out. Then, as you look closer, you get into the nitty gritty. This is the stuff that people stuck in traffic will have time to read.

Everything was printed on top-quality vinyl adhesive films specifically designed for use on motor vehicles using our state of the art large format digital printer. We also added a layer of vinyl laminate to ensure the graphics would be protected from the elements come hell or high water (or at least five years). Once the wrap was ready, we scheduled a time when Alko could be without their van for a few hours, so we could meticulously install the graphics.

In the end, Alko was completely satisfied with the work we did. Now, as they travel throughout their service area, they’ll cause consumers to get all self-conscious about how dusty their window coverings are. They better call Alko!

SGS knows that partial van graphics promote in Portland, Oregon. If you’d like to learn more about what we can do for you, contact us today for a free consultation!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Why Invest in Partial Vehicle Wraps in Portland OR?

By | Partial Vehicle Wraps, Vehicle Wrap | No Comments

Would Kanye be as big if he only used parts of words in his lyrics? Would we have ever heard of Jay Z if he just cut out the rhyming words of his raps? And, would Drake be Drake if he ended all of his songs in the middle? No, partial raps will never top the Billboards. However, when it comes to outdoor advertising, partial wraps still top billboards.

Sure, full vehicle wraps will catch the eyes of everyone walking, riding, or driving the streets of Portland, but is it really necessary to spend so much on graphics to get consumers to pay attention to your branding? Well, the answer is yes and no. Yes, full wraps are able to garner the most impressions of any type of vehicle graphic. But, the mighty sign makers at Specialty Graphic Solutions can still do a heck of a job boosting your brand recognition with affordable partial vehicle wraps in Portland, OR.

No One Has to Know You Have a Partial Wrap

Most fleet vehicles we come across are plain white. On the other hand, if you do have vehicles that are a unique color, we can work with it to make your partial wrap look like a full wrap. We call this “I can’t believe it’s not a full wrap.” Unfortunately, we couldn’t afford Fabio for our advertising campaigns.

How does this work? One example is using a partial wrap evocative of flight on a sky blue van used as an airport courtesy shuttle. Or, if you’re an electrician, we can transform your black van using the greens and yellows of intricate circuitry.

How Partial Are Partial Wraps?

Most partial wraps cover between 25 and 75 percent of your vehicle. For instance, you can choose graphics that just cover the doors or that cover the rear and hood of your truck. You’re in control of how much vinyl is used, and we’re here to help you. We’re able to work with any budget since the vinyl is the main determinant of how much your wrap will be.

Let Creativity Be Your Guide

If you can only afford a quarter wrap, then you need to get creative. For instance, your auto repair shop or auto parts delivery vehicle might benefit from a wrap that makes it look like your hood is missing. That’ll cause some double-takes. This is just one idea. Our mighty sign makers can come up with partial vehicle wrap ideas that are ideal for your enterprise and that‘ll cause pedestrians and drivers alike to look twice.

When you need inspiration for putting together the most cost-effective marketing tool, SGS is here to help. We work diligently to stay within your budget, work with your existing artwork, and we take into account the make and model of your vehicles. After we get a good idea of what you want, we create an art proof of what the finished wrap will look like. We then print and install your new graphics once you are happy with the design.

To get started, contact us today for a free consultation on partial vehicle wraps in Portland, OR.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Rapping About the Very Best Place to Buy Vehicle Wraps in Portland!

By | Fleet Graphics, Partial Vehicle Wraps | No Comments

Yo, we’re Specialty Graphic Solutions, and we’re here to say

That we love wrapping vehicles in a major way.

We’ll wrap your car, truck, boat, or van.

And, we get it done as fast as we can.

Vehicle wraps in Portland, OR come in partial and full.

And, we install them using every right tool.

So, if you want the best as far as wraps go

Learn about what SGS has to offer below.

We Wrap Better than We Rap

Okay, so maybe we’ll never be invited to perform at the MTV Music Awards. That’s fine. It’s not really something one aspires to in our profession. However, if there’s ever an MTV Wrapping Awards show, we’ll be the first ones on the guest list. Before we get into the specifics of what we can do, let’s discuss what you should look for in a good vehicle graphics shop:

Installation Services – You simply don’t get installation services when you buy your wrap off the internet. However, if you want your graphics to look their best and last for up to five years or more, a professional installation is paramount. We have the right tools and climate-controlled facility to get the job done correctly and efficiently.

Cutting Edge Equipment – In addition to having equipment that is literally cutting edge, we have innovative software and printers as well as a huge database of wrap templates to make sure we produce the best wrap for your vehicle. Plus, we keep your artwork on file in case you get in a fender bender and require a patch job.

Outstanding Customer Support – When business owners try to save a few bucks with an online sign shop, they typically miss out on customer support. On the other hand, you’ll get a real live person (no zombies!) when you contact us. Also, we listen closely to your goals for your project and create solutions that are specifically tailored to your needs.

What Types of Wraps Are Available?

There are three main types of vehicle wraps:

Full Wraps – These wraps cover every square inch of your vehicle’s body. We only use the best vinyl specifically designed for use on cars. Full wraps can advertise your organization and its branding, or you can use them to change the color of your vehicle to something that better expresses your personality.

Partial Wraps – These wraps are ideal for large vehicle that may cost too much to completely wrap. Our team works with the colors of your vehicle to make your partial wrap look like a full wrap at a fraction of the cost.

Fleet Wraps – No one in their right mind would mistake a smart car for a box truck. Yet, you can make these vehicles look the same when you utilize our elite fleet wrapping skills. We’ll keep your branding consistent no matter how motley your crew of vehicles is.

Have we piqued your interest in a wrap? Well, what’re you waiting for? Contact the mighty sign makers at SGS today for a free consultation on vehicle wraps in Portland, OR. We promise we won’t rap for you.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

Looking for the Best Vehicle Wraps in Portland OR?

By | Car Wraps, Partial Vehicle Wraps, Vehicle Wrap | No Comments

We’re always a little hesitant to talk about vehicle wraps during the holiday season because the word “wrap” tends to have different connotations at this time of year. For many, it can be traumatizing with the mountains of presents that need to be wrapped. For others, they may envision the cute, oversized red bows that rich people put on cars they’re giving as gifts. For today’s blog entry, we hope you’ll put these images aside and consider the best vehicle wraps for Portland, OR: the ones that make your company vehicle stand out!

What to Look for in the Best Vehicle Wrap Companies

Sign companies vary wildly when it comes to quality. There are some shops that are run out of the stinky garage of some guy named Lance. He only takes orders online and only when he’s able to check his website using his dial-up connection. Most of the time, Lance’s teenage kids are on the phone so your wrap order will have to wait until another day. He gets his vinyl from the arts and crafts store down the block. On the other hand, the best vehicle wrap sign shops have the following characteristics:

They Treat You Right

When you try to save a few bucks with an online sign maker, you often miss out on customer support. However, you’ll talk to a real live person (no zombies!) when you call us. We’ll listen closely to your goals for your vehicle wrap and keep you in the loop every step of the way. And, if your wrap is ever giving you trouble, you can stop by, and we’ll fix it for you. Or, we can come to you. Meanwhile, Lance can’t seem to get his AOL email to work right. You won’t be hearing from him.

They Have Fancy Equipment

We love giving our clients tours of our shop. We have fun software that shows you exactly what your car will look like once it’s wrapped. And, our large format digital printers are also pretty neat-o. A good sign company should also be able to store the artwork for your full vehicle wrap so they can print out replacement pieces if you get in an accident or if you run afoul of some scofflaws.

They Need to Be Able to Win Wrap Battles

Sometimes installation is a battle but only if you don’t have the right equipment. Lance won’t install your wrap for you. And, let’s put it this way: we’ve never seen any untrained individuals successfully install a wrap. It’s tough. You need the skills of a top-quality sign shop with the thousands of dollars of necessary equipment. Besides, many wrap warranties are void if you don’t have a professional install your wrap for you.

This should give you a good idea of where to look for the best vehicle wraps in Portland, OR. (HINT: It’s Specialty Graphics Solutions!) If you do end up getting a car with a red bow for Christmas, please contact our mighty sign makers for a cool wrap.

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.

You Move Me Markets with Ford E350 Van Wraps in Vancouver!

By | Car Wraps, Partial Vehicle Wraps, Vehicle Wrap | No Comments

Do you run a small business? How do you get the most out of your advertising dollars? From attempting to make viral videos to clever promotions, creative entrepreneurs use an array of methods to try to get the word out about their business without shelling out the big bucks. One method that continues to work time and again is wrapping your company vehicles in vinyl graphics. You Move Me realized this, so they enlisted the help of the mighty sign makers at Specialty Graphics Solutions for Ford E350 van wraps for Vancouver, WA.

You Move Me Is Always on the Move

You Move Me is a professional moving company franchise that covers the entire nation. Our local franchise is located on Main Street in Vancouver.  Their mission is to not only deliver their clients’ boxes from their old house to their new, but they also aim to make the experience as seamless as possible. They employ talented packing specialists, who take care of the worst part of moving. And, on moving day when the coffee maker is packed, they even bring customers a cup of coffee!

When an organization that goes above and beyond for local residents came to us for moving company partial van wraps in Vancouver, WA, we were pleased to help. You Move Me already had experience with our skills. Back in the summer of 2013, the franchise owner brought his SUV to us for new graphics, so we were the obvious choice when he got a new van and wanted it to be noticed on the road.

We Moved Them

We still had the artwork from the SUV on file, but the corporate marketing team for You Move Me wanted to go a different direction with the van. They designed the graphics, and we ensured they were positioned and sized correctly for the Ford E350 van. For instance, we made certain the front mover didn’t have the ridge of the window frame or the split between the doors running right through his face. That wouldn’t look very friendly now, would it?

You Move Me also had a unique request. They wanted graphics for the roof of their van. Now, you may wonder: how are motorists and pedestrians going to see that? Well, they probably won’t. But, as the movers move folks in and out of multi-story apartment buildings and condos, other residents will look down and clearly see their message. Brilliant!

We printed the graphics out on a variety of vinyl. We used 3M 180Cv3 cast wrap vinyl and 3M’s matching 8519 luster overlaminate to keep the printed graphics looking sharp longer. For the windows, we used vinyl perf, so passersby can easily see the You Move Me message while still allowing the driver to see out of the windows for a safe moving trip. For the black text on the roof and a few spots on the sides, we filled in with some Avery high-performance vinyl because it’s high quality, affordable, and durable.

Finally, we installed it all in about half a day in the SGS garage. In the end, You Move Me was completely moved by the job we did.

Are you ready to boost sales? Contact us today for a free consultation on vehicle wraps!

Questions? Drop us a line at hello@SGSgraphic.com or call us at (360) 635-5556 and unless we’re up to our elbows in alligators, a live person will answer. If you leave a message we will call you back pronto.