There’s a steady flow of trucks past my office window and through our parking lot every day. They carry lots of hard-working folks – but only a few of the trucks are really working as hard as they could for their owners.
Make your truck do more than haul you and your gear. Get a truck wrap and make it a moving billboard and brand ambassador! It is proven that wraps drive business which means your vehicles are working as hard as your employees.
Not quite sure about this idea? Consider these 5 important facts about a truck wrap:
Fact 1: A wrapped truck is a 24/7 billboard at work for your brand.
Truck wraps are essentially billboards on wheels. Wherever you go, your truck is advertising your brand and your message. Literally, thousands of people will see your truck each month. In fact, the Transportation Advertising Council reports vehicle advertising generates between 30,000 and 70,000 daily impressions! On average a person drives 300 miles a week which makes outdoor advertising like truck wraps very effective.
Fact 2: You don’t always have to wrap 100% of your truck to send an effective message.
You see the super cool trucks out there that are completely covered with fantastic graphics. When the design is right, they create an unforgettable image, but a smart partial wrap design can make good use of the most visible areas of your truck to make a big impact, too. The partial wrap of a pickup for NEP Construction is a simple design that really pops. Our gallery gives you more examples.
Fact 3: Truck graphics are a cost-effective marketing investment.
Let’s just do the math. Say you pay $2,500 for a truck wrap. If it lasts for 3 years, and most wrap vinyl is rated for 5+ years (lifetime varies), your investment is $69.44 per month. Assuming a very conservative 2,000 impressions per business day or 40,000 impressions per month (some companies claim 30 to 7ok impressions per day, but c’mon man, let’s keep it real!) your brand is shown to 1,000 impressions for $1.74 per month. That works out to less than $0.001 everytime someone looks at your truck. No other advertising media reaches so many people, makes such an impression and costs so little! Still not convinced? According to a study of all drivers by the American Trucking Association called The Visual Impact of Trucks in Traffic, showed:
96% noticed truck side ads
98% said fleet graphics created a positive image for the company
96% said fleet graphics had more impact than billboards
75% of people developed an impression about a company and its products
29% would base a buying decision on the impression
Fact 4: Truck wraps can be included in the new purchase or lease financing.
Some lenders will include the cost of your full or partial wrap in your upfront costs so it is just included in your monthly payment. You’ll need a solid plan in advance to be sure the full cost is accurately estimated for the job, but we’ve worked with both truck owners and banks in the past and would love to do it again!
Fact 5: You don’t have to give up your truck for days on end for your truck wrap installation.
Some truck owners we talk with are worried they’ll have to leave their truck for several days to have a wrap installed. Even a full wrap can be usually be completely installed in 1-2 days. No need to schedule your wrap installation at the expense of your company’s productivity.
Whether you are looking for a truck wrap, fleet graphics or any other vehicle branding, the Mighty Sign Makers will help you find a solution for your unique needs. Call us at 360-635-5556 or at 503-766-3331 if you’d like to talk about your project. Or if you prefer, simply click on the Contact Us button below.